modern website design

According to research, a web design holds the responsibility of 95% of the visitors’ first impression of a business website. It shows that you will improve your eCommerce sales by creating an innovative website design. Therefore, it has become more important than ever to include a modern website design into your marketing strategy. One of the biggest reasons Strikingly continues to be a benchmark for numerous website builders worldwide is because we continue to evolve and create attractive online spaces.

As a top-quality website builder, we bring new website design templates and design options so that our users can compete with the stronger brands despite having a minimal budget. Just because you rely on an effective website builder, it doesn’t mean that your website will have similar credentials as your competitors. You must take advantage of Strikingly's set of tools to create an online space and build your online personality.

Best Strategies to Create a Design for Modern Website

1. Color Psychology

If we look at the modern website design trends around the world, we will realize that they explore color pallets, and every year we get to see a new popular color on the internet. In 2019, the most popular color on the web was blue, and in the following year, it was mint. By 2023, numerous IT companies believe online color pallets will become more muted. From 2021 onwards, gradients have gained a lot of attention, which has made the website designers explore how they can elevate their design with gradients.

complete color palette

Image taken from Strikingly User’s Website

By 2023, it is believed that color psychology will play a huge role in the trends of designs for a modern website. Ensure that you conduct research before assuming the new color palette for your company. When you create a web design on Strikingly, we will give you a complete color palette so you can choose the best colors for applying on your web pages. You can decide to change the color of your background, CTA buttons, and even your entire website theme colors.

2. Typefaces

Typography is one of the biggest modern website design inspirations that you will see today. By choosing the right font for your website design, you will convey your brand message to your potential visitors. Strikingly allows you to play with numerous text styles and free website design templates. You can easily customize those templates per your niche through the site editor. Once you select a website template, it will have a default font, but you can choose other texts to see which typeface suits your brand the most.

quality text fonts

Image taken from Strikingly User’s Website

Strikingly possesses features that enable web builders to modify typography on their websites. Once you start creating your website on Strikingly, you will be amazed to see the number of typefaces and text colors that you can incorporate. Strikingly also enables you to play with the spaces around your typography and create attractive texts for the visitors to visualize. You can easily customize the text styles to ensure that your brand value grows to destined heights.

3. Custom Illustrations

When you understand how to make a modern website design, one of the first things that will pop into your mind will be the illustrations. They are considered to be the building blocks of your brand and website. Modern web designs are pulling inspiration from print publishing and other art formats when we talk about illustrations. The days of cookie-cutter stock images are officially over, as the websites are focusing on incorporating custom illustrations as part of their web designs.

Custom illustrations don’t just bring uniqueness to your brand, but they also create brand awareness when your custom illustration communicates with your brand’s style. With the increased coding capabilities, illustrations have gone past the 2D designs. In 2022, digital designs make 3D illusions that have created another layer on the Internet.

4. Background

choose effective background

Image taken from Strikingly.

When you go through today's modern website design trends, one of the most significant talking points will be the website background. It is one of the most important factors of making your Strikingly web design stand out from the rest of your competitors. For a basic look, make sure that you include a lot of negative space by changing the background colors of your website sections. The background color is available on the following themes:

  • Bright
  • Fresh
  • Sleek
  • Light Deck
  • Coffee
  • Minimal

By incorporating compelling visuals, such as website images and videos, you will be able to attract users to your platform. However, make sure that you don’t select the visuals that might overlap with your text color. Through Strikingly site editor, you can also choose to change the contrast and brightness of your background images.

5. Focus on UI/UX

relevant website content

Image taken from Strikingly User’s Website

In 2020, modern website design trends prioritized humans, and two years later, it is gaining importance more than ever. If you want to create a high-quality website design, you must ensure that your website’s UX is smooth, attractive, and uninterrupted. Nowadays, web designers tend to balance their creativity and the website’s functionality to create an ideal UX. By having this approach, they can build a clean website design despite being creative and unique. When we talk about an effective UX of a website, we talk about the following features:

  • Quick page load
  • Little cutter
  • Relevant SEO content
  • Multimedia

Another critical thing to consider is that mobile surfing is increasing more than ever. More than half of the website traffic comes from mobiles, and this statistic looks to be increasing. Therefore, creating a website design applicable for both desktop and mobile versions is crucial. Mobile-responsive animation has gained a lot of importance within the website design trends these days. You can also include an effective CTA banner at the bottom of your screen to pull in your mobile audiences.

6. Full-Page Headers

Full-page headers are among the most common modern website design trends in 2022. Web designers can play with different variations on their website header. However, the most popular setup involves the designer creating a key text or call to action (CTA) button on the left side of the header. To match the quality of the button, the designer includes high-quality images on the right side of the header. This approach is that the readers initially focus on the left side of the web page before shifting their attention to the right.

For example, if you are giving medical billing services, you can create a CTA button on the left-hand side and create an image of your service description on the right side. In that image, you can highlight the benefits of the paid service. CTA buttons are included to tell the viewers what they should do to obtain the added experience.

7. White Space

The modern design for websites goes back to basics with the trend of meaningful white space, just like it is the case with print magazines. White space on a modern website design will enable the visitors to go through your web pages smoothly, visualizing one element after another. This adds to your visual branding strategies in which one element doesn’t interrupt the entirety of your website. The white spaces on your website will give relaxation to the eyes of your visitors. It also improves your visitors’ comprehension skills by defining the relationship between page elements. By having this approach, you will understand that every added element on your website contributes to your brand identity.

8. Engaging Stories

tell engaging stories

Image taken from Strikingly User’s Website

Lastly, every modern website design in 2022 will prosper at telling stories. When you create an innovative website design, you will ensure that your visitors connect with your site and brand. If you have the intention of creating a brand identity. In that case, you must have a complete understanding of how to tell compelling stories in your website content and advertising campaigns. By creating an effective website design and a captivating story, your account will delight your target audience. For example, if you want to raise awareness about water waste, you can relate a story of your real-life experience to leave a lasting impression on your site visitors.


It is nothing more than a myth that only users with the most website content will generate ideal traffic on their platform. There are many examples around the world where users create high-quality website content. However, they are unable to attract meaningful visitors to their platform. One of the biggest reasons for that is that they ignored the modern website design.

By not knowing the importance of a quality website design, all your hard work related to website content will go down the drain. With so many features and regular updates, Strikingly continues to be the first name on everyone’s lips when creating a modern design for websites. By following all the latest trends, you can improve your web design interface and generate positive customer feedback. If you intend to build your web design today, create your account on Strikingly and get down to business.