As a business owner, there are a lot of activities that you need to consider doing to effectively promote and advertise your business. Thankfully, there are a lot of different marketing channels that are available today specifically designed to help business people like you. See, sometimes, businesses make the mistake of just focusing on doing the activity or the marketing endeavor that they planned on and they forget that where they put it to use is also vital. This is why we want to help you avoid that mistake exactly. In this article, we will tell you about what marketing channels are all about and we’ll even give you a list of marketing channels you should consider using.
Best Marketing Channels
A marketing channel refers to the group of people, activities, and organizations that has the purpose of bridging a connection between the business and its potential customers. It is important for you to understand, as a business owner, that while it can be fun, exciting, and naturally easy to create the content, the story, and the concepts for your marketing endeavors, you shouldn’t forget to also focus on how you will distribute each one of them. The top marketing channels can do wonders for your business. It can not only make sure that your message and your brand name get known by the people, but it also allows your marketing endeavors to reach their highest potential. Choosing the right marketing channels to use can ultimately mean choosing the best results for your business. If the right people see and learn about your business, then your sales may significantly increase and customers will kill to get a hold of your products.
While we want you to focus more on taking advantage of the technology that we have today, we still want you to be aware of the offline marketing channels that you can also use as an addition. This means that instead of just using any of the online marketing channels, you can also make use of the more traditional ones. These come in the form of business cards, holiday cards, billboards, giveaways at local events, flyers, and brochures, and the likes. With these channels, you physically interact with potential customers. While it can be costly as you will incur printing and higher labor costs, all of these have been proven and tested to be effective as well. Nevertheless, in today’s time, it will always be smarter to make use of the technological advancements that we have today.
10 Most Effective Marketing Channels
1. Social Media Marketing
People have flocked to the different social media platforms. Whether you are a kid, a teenager, an adult, or even someone in their prime years, you have attempted to use or are addicted to these platforms and their content. Hence, as a business owner, it must make sense to you why social media marketing is one of the top marketing channels out there. You can update your content daily, and interact regularly with your followers and potential customers. Most of these platforms have a fairly easy-to-use interface and there are a lot of tips on how you can use their algorithms to your advantage. You can even integrate your social media to your website and other platforms to increase your follower count.
Do not be one of those people who underestimate the power of influencer marketing. To date, it has become one of the top marketing channels for a reason - it works. These influencers have conquered the market and they have learned to sustain a certain hold of the market. They can easily promote your products by doing product reviews or collaborative projects with your business. You can also have them take over your social media platforms so that you gain more traction with your followers and theirs. Customers trust these influencers, and that is what makes them one of the most effective marketing channels of today’s time.
3. Email Marketing
Email marketing is one of the oldest yet most effective marketing channels that are in existence. This channel encourages a form of direct marketing. Given that you are directly sending a message to your customers or potential customers’ inboxes, you have to be smart and creative in coming up with a message that is formal, direct-to-the-point, yet also engaging and encouraging. If you use this as one of the different marketing channels for your business, you have to spend some time and effort growing your email list. This will ensure that you are communicating with as many people as you can.
Even the biggest companies have resorted and taken advantage of the capabilities of the online world to reach further. There are many ways that you can take advantage of this marketing channel. You can use popups on your website. You can attach links to your social media pages. You can also use Google Ads and other similar platforms to help you spread your advertising banners, images, or videos. You can also use a paid search strategy - more commonly known as pay-per-click advertising. This would help you spread the word about your business. The cheapness, ease of usage, and powerful analytics of these online platforms are what make it one of the best marketing channels that you should use.
Blogs are one of the top marketing channels because of how informative they can be. Blogs can be about anything and everything about your business. It gives you an avenue to tell more. It allows you to tell a more detailed story and background about your business and your products that isn’t advisable to be put in any of your other marketing channels. By writing and posting blogs, you give your customers or potential customers a chance to get to know you and your business on a deeper level than they usually do on other platforms.
Content marketing can be tedious and time-consuming but it has also proven to be one of the most effective marketing channels if you work on it. With this channel, it is important that you continuously update and create content that is helpful and informative to your customers or potential customers. Take note that there are a lot of types of content, so make sure that you consider all the factors so you can better decide what is most appropriate for your business. With the right content, you can effectively build your brand, establish a good reputation, increase sales, and promote customer loyalty.
People enjoy watching videos, that’s just a fact. While it’s not a bad idea to have someone from your brand become a Youtuber for your business, you don’t necessarily need one for you to effectively promote your business. You can just make some content and add these videos to your website. The point being is that videos are one of the most effective marketing channels because it is something that your customers enjoy. Thus, if you do it well, then you can entice your viewers to convert into actual paying customers. You can create content showing tutorials, making of your products, tours around your factory or workplace, and advertisements about your products and business.
Search engine optimization is one of the top marketing channels because being successful in this endeavor allows you a good spot in the online market. It secures a spot for your business - a spot that helps people easily find you. If your business name and business website rank high on search engines, more people will be attracted and drawn to your business because ranking high can help you further grow your authenticity and your credibility. There are a lot of SEO techniques that you can use and master. This includes using appropriate keywords, producing reliable information, and optimizing your site for mobile searches.
9. Podcast Marketing
Podcasts have been all the rage lately - and for good reason. Like how people like listening to music, podcasts have earned a spot to also accompany many of the population while they're on the way home or to work, while working out, while cooking, or even while taking a bath. This is what makes them one of the most effective marketing channels. If you can create a podcast that is specifically dedicated to your business, your products, and your advocacies, you can send a message to your customers or potential customers without them feeling like it’s an advertisement. It can almost feel like a conversation and your listeners are more likely to finish your podcast and get all the information because they won’t get bored or be restricted to stare at their screens.
Finally, the last item on our list of marketing channels is a must-have for any successful businesses. The online community is filled with so much so you would want a house for your business and products. That house is your website. And much like a house, this is where you are at your best and where you are most relaxed and can be most accommodating. What makes your website one of the best marketing channels you can use is that it can also be a home for all your various marketing endeavors. There is so much that you can put on your website and with the right web design, your site visitors can be encouraged to become your most loyal customers.
Image taken from Strikingly Product
With Strikingly, you can make your website that encapsulates all the best marketing endeavors. Having a website that is specifically designed to help you grow your business is one of the best marketing channels you can ever have. And Strikingly is certainly happy to help you achieve all your business goals and objectives. Sign up now and get a willing partner to help expand your business to its fullest potential.