With most everyone having the ability to carry a camera with them, starting a vlog has never been easier. It’s so easy it has become the new normal in this generation. People are so accustomed to documenting their days and experiences through video that many have even started earning an income out of the living in a fishbowl lifestyle that is vlogging.
If you have a phone camera and you have posted a video of yourself, your surroundings or anything that might interest you on social media or any of the many video streaming websites, then yes, you have just created and shared a vlog. Vlogging per se does not really require technical training. You only need a camera that can shoot video and a website where you can post your videos to. Having an audience wouldn’t hurt but if you post great quality videos and content, you might actually find yourself building a solid follower base for your work.
Anyone can learn how to vlog but only a few can actually be good enough at it that they can turn it into an actual career. If you’re looking to make it big as a vlogger, here is a simple guide to help you get started.
What is a vlog?
A vlog is a type of video content that documents an individual’s life, experiences and ideas. The word itself is a portmanteau of the words “video” and “blog” and literally means a video blog. So it’s basically just the type of content that one would otherwise cover in a blog post. With audiences being more visual, vlogs tend to resonate with the modern web user because there’s little to no reading involved and you don’t really need to focus your entire attention on the material - as opposed to reading a blog article where you have to skim the page and read the text content to get a gist of the message it conveys.
What makes it different from other video content that is proliferating on Youtube? In a web vlog, the main subject is the vlogger. A travel vlog, for instance, revolves around the vlogger’s experiences of a given place. In contrast, a travel video focuses on the place itself, the sights and the services available. A travel vlog allows the audience to experience a destination vicariously through the vlogger. A travel video gives them an opportunity to learn more about a destination and the possible attractions that they might enjoy from an objective perspective.
1. Choose a topic that you’re passionate about
Just like in creating blogs, the key to becoming a successful vlogger is to select a niche that interests you. A vlog is designed as a venue for expressing your ideas and thoughts with the world. Pursuing an idea and creating content around it simply because you know it’s something that attracts the most number of people will not be sustainable in the long run. Choosing a topic that you feel strongly about motivates you to continue creating content even when your numbers dwindle a little bit. Vlogging should be, first and foremost, something that you enjoy doing.
2. Get your gear together
The reality is that anyone with a camera that has video capabilities can become a vlogger. Numerous Youtube content creators started out with using the cameras on their mobile phones to shoot videos. Given that phone camera quality has risen in recent years, you can actually get away with starting out with just your mobile phone. Eventually, however, you will want to invest in a decent video camera that can help you shoot 4K quality videos. You will also need a good video editor. There are a lot of free software in the market today so you can start with that and go for a paid software that allows you to add a variety of effects depending on your style.
3. Learn more about video editing
If you want to make your vlogging site stand out, you need to produce well-edited videos. Before starting your own vlog, we recommend that you familiarize yourself with common editing software and techniques. You might also want to check out other content creators and learn from their own styles of editing their videos.
4. Build your own vlogging website
Your vlogs can be hosted on Youtube or any other video streaming site that lets you reach an engaged audience easily. However, if you want to expand your audience outside of this site, vlogging sites are a great way to do just that. Creating a vlog website on Strikingly is just a simple task of choosing a suitable template based on your content needs, and adding embed links of your Youtube videos so web users can easily watch your content while they are on your site.
5. Consistency is important
If there is one advice that you must take away from this post, it’s that consistency is key to the success of your vlog site. You need to serve your audience fresh content regularly. Create a schedule that allows you to produce videos and upload at an appointed time. When you’re just starting out, want to release new videos at least once a week. Lots of popular vloggers even upload daily videos.