logo color

The importance of colors has been highly spoken about across different brands. We associate most of the brands with their respective logo colors. For example, if we think about Netflix, we think about that word displayed in red color. Similarly, if we talk about Facebook, we think about that word displayed in blue and white. These color combinations have become common in most people’s minds via brilliant marketing planning.

Luckily, choosing the best color for your logo can be considered guesswork. The color helps you in signifying the identity of your business. Moreover, it will also be beneficial in the customer care plan of your business. In this article, we will look into the psychology of colors as well as the factors in deciding the best color for your logo.

Psychology of Colors

1. Black

black color psychology

Image taken from Strikingly User’s Website

Black is considered one of the most critical colors in the overall color psychology module. It is one of those logo colors that define power, prestige, and luxury. Black color is usually used by those brands that want to target audiences regarding sophistication and elegance. This color is pretty typical for backgrounds or for monochrome logos. Many resume websites also use black to define their CVs and past history. The bad thing about this color is that if it is not used correctly, the audience may indicate this color as some kind of negative image of death.

2. Blue

Blue is a color that displays tranquility, trust, and easiness. There are different blue shades, such as navy blue and light blue. Regardless of the type you choose, it is safe to say that blue can be an ideal choice when selecting the best logo color for your business. If you want to ensure that your business gains the trust badges, blue is the color for you.

Blue is one of the most common colors used for Fortune 500 organizations. Apart from this, the blue color is usually embraced by both men and women. It is one of the most beloved colors regarding technological and financial organizations. If a color does not have gender as a factor, it will usually gain much attractiveness.

3. Red

If you think about the red color, it brings passion to your system. Numerous sports organizations tend to use this color to represent passion to their supporters. However, many eCommerce stores worldwide are also using this logo color. It totally depends on how you use this color for your online website.

red color psychology

Image taken from Strikingly User’s Website

Red represents power, youth, and belief. If you want to evoke strong emotions or create an urgency, this is the color for you. For example, if you're going to announce a sale in your eCommerce store, the red color would be perfect for you. Apart from that, various organizations related to the food industry also use this color as it improves appetite.

Factors in Deciding the Color of your Logo

1. Understand your Scheme

If you are looking to choose your logo color, you have to do a lot of research and analysis. Whether you include your logo in the background or the banner image, you must know that every color has a particular story associated with it. You would waste a lot of time doing an analysis of every color. Therefore, we have created a summary of all these colors and their identities.

  • Red corresponds with excitement, passion, and urgency
  • Pink brings up the sentimental values and romantic lifestyle
  • Orange, like red, is also about excitement and urgency. Many eCommerce stores use this color to indicate cheap sales.
  • Yellow brings positivity and optimism to a website.
  • Green refers to sustainability. However, many business owners also use it to make logos associated with wealth and prestige.
  • Blue acts as a calming influence or highlights depressing affairs

2. Brand Personality

As a business owner, you must always think like a customer. You must know that a customer’s decision to buy or opt for a product depends highly upon the product’s color or representation. The colors used in the packaging, presenting, or marketing determine how the customers view the brand personality. In the guide to logo color, you will look at specific options that define specified personality traits. This is why it is better to use the color for your logo that suits your business personality.

choose brand personality

Image taken from Strikingly User’s Website

If you look for stereotypical color choices, your logo and the brand will go nowhere. For example, you cannot be announcing a mega sale on your eCommerce store with a logo that has a dark color. As a business owner, you have to coincide your logo with your overall brand personality. The best way to do that is to choose the color for your logo that does not create a deviated brand personality for your business. You must always look for the color psychology that suits your brand personality and business.

3. Types of Colors

We have to be honest; there are multiple types of colors that we can look at regarding our website logo. Therefore, you have many options to choose from, both specified as parts of the brand and the color palette. Many layout designs use Color Hues (red, yellow, and blue). Furthermore, they also tend to use the color shade, which brings darkness to the background of a website logo. This combination is referred to as a brand palette.

Numerous brands only have one color as part of their logo. In the guide to logo color, many business owners use one color for their logo and one for their website background. It means that colors can work in combinations, bringing harmony to the business owner and the customers. Choosing the best possible color for your logo can be difficult, but you don’t need to look for a designer. All you need to do is look into the colors presented by Strikingly, which will help you find the suitable option for your platform.

4. Uniqueness

At the end of the day, it is all about doing your best to make your website unique. One of the ways to do that is by choosing the best logo color that is not occupied by any other well-known brand. Choosing the right color for your logo will enable you to create a brand identity. Color psychology gives business owners the authority to choose the best and unique color combinations to suit their websites. If your brand becomes popular because of your color combinations, it will only benefit your engagement with the audience. Most importantly, if someone occupies your color, it will not have the same hype, particularly if some audience understands the origin of that color.

Using Color Psychology on Strikingly

If you are willing to build a professional website on Strikingly, there is good news for you. We will provide you with a website editor with a comprehensive color palette, making it easy to choose the best logo color for your business. You will have the option to change your background color, font color, call to action (CTA) buttons, and your logo’s color.

strikingly editor styles

Image taken from Strikingly

Click ‘Styles’ on the Strikingly website editor. Once you click on that, you will see the option where you can change the color scheme of your website. You can modify those colors as per your will. The reason for having these features on Strikingly is that it provides you with a handful of color options to choose from for different aspects of your website. Once you select the template from our collection, it will have built-in layouts and color schemes. However, you can change them as per your brand personality.

using color schemes

Image taken from Strikingly


If you want to choose your logo color by yourself, you need to consider all the factors given above before deciding on it. One of the most significant attributes of an effective website logo is the color scheme. You need to look at your specified industry and brand perception before deciding the right color combination for your website logo. Once you understand the perception of your brand, it will make it easy for you to choose the best possible color for your logo.

If you want an effective platform regarding your website logo, you don’t need to look further than Strikingly. We provide you with the best possible recommendation to select the best color for your logo as per your niche.

Most importantly, the template you choose for your eCommerce website will give you an idea of the color you should pick. Once you understand your business requirements, the color of your logo will only add to the excitement. So without wasting time, be a part of Strikingly and design your website to the best of your ability.