increase your email open rate with a good email subject line

The subject line for emails is, without a doubt, the most critical aspect of your emails. After all, the subject line is the first thing readers see in their inbox, influencing whether or not they open your email. You must have the best email subject lines to succeed in email marketing.

Despite the emergence of social media, email marketing is still one of the most effective ways to develop long-term relationships with your customers. Effective email subject lines can grab attention and inspire people to take the actions you want them to take. To ensure the long-term success of your business, you can make a good email subject line. Your subject line must grab attention, be relevant, and ensure that people take the action you want them to take. Whether you're trying to drum up leads for your website or sell products, it's essential to know how to write effective subject lines.

Importance of Email Subject Lines

Email subject lines is one of the most important aspects of a good email campaign. They can set the tone for a message and help determine whether or not someone will open an email. A good email subject line should be attention-grabbing, relevant to the recipient, and concise.

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Email subject lines can tremendously impact your ability to reach your target audience. The words you choose in your email subject lines can significantly affect whether or not your messages are read and acted upon. Your success as an email marketer largely depends on the engagement rate of your email list. No matter how brilliantly written they may be, the effort is well-spent if your audience opens your emails. Spend a little extra time thinking about the words you choose for your email subject lines, and you will see better results.

Choosing a subject line relevant to your audience is essential for attracting a broad range of audiences. For example, if you're trying to sell a product to a business audience, ensure your subject line includes terms like "newsletter sign up" or "take our survey."

Consider how to hook your reader in when crafting your subject lines. Try using words like "exclusive," "new," or "unreleased" in your subject line to intrigue them. Also, include images or videos to captivate them further.

Tips to Write Best Email Subject Lines

When emailing people, it's important to remember to keep your message as clear and concise as possible. One way to do this is by choosing a good subject line for your email. When thinking about subject lines, it would be best to keep a few things in mind.

  • Keep it short. Email subject lines that are too long will not be read and can even cause the recipient to delete your email without opening it. Keep your subject lines under 50 characters so they'll still be readable on most screens.
  • Be clear and concise. Your goal with a subject line is to get the recipient's attention, so make sure your title is clear and concise. Avoid jargon or overly technical language in your title since many people won't know what it means. Stick to straightforward terms that people will understand. Subject lines should be as short as possible without being too truncated or cryptic. It will make them easier for the reader to understand and read, increasing the chance they will open up your email. Try using statements such as "Get Ahead Of The Competition With These Tips" or "Discover How You Can Still Win In Email Marketing."

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  • Don't use spam words. The email subject lines of aggressive sales campaigns are often identified as spam. As a result, you should avoid exclamation points, all caps, and overtly promotional language like "Buy now" or "Free." These are tried-and-true ways to get your marketing emails into spam. Rather than focusing on promotion, share knowledge and skills that your audience will find helpful.
  • Capture the interest of your target audience. When thinking about your email subject line, think about your target audience, i.e., the people interested in reading your email content. For example, if you're mailing an update to a group of friends, try something like "New Photo from Vacation!" rather than "Updates from Vacation." The first title is geared more towards capturing the interest of friends who might want to see new pictures from their vacation. In contrast, the second could be more general (assuming there wasn't anything new on vacation) and may not capture as many recipients' interests.
  • Use eye-catching words and phrases. Ensure that the words in your subject line are eye-catching and catchy. It will help you to grab the reader's attention and compel them to open your email. Some good phrases include "free report" or "secrets To maximizing your email results.". Think about why people enjoy movie previews but hate ads. It's better to pull people in with a teasing preview than to tell them what the punchline is right away. Think of anything that will pique the interest of your readers.
  • Use keywords. When you create your email subject line, include relevant keywords to attract potential customers. This approach will enable you to narrow down your audience members and help you identify the right customer segments. Try using keywords related to the topic of your email. For example, if you're writing about travel, include words like "travel tips," "vacation ideas," or "budget travel." If you're writing about home improvement projects, include words like "remodeling," "painting," or "plumbing."
  • Include a deadline. Due to the abundance of distractions between you and your readers, the deadline method encourages them to prioritize your email. A collection of emails will almost certainly be a huge aspect of your promotional campaign for a particular event or a special eCommerce offer. You can make an initial statement informing folks of an upcoming date. For example, you can send a "last chance" follow-up email as the deadline approaches to remind customers about the offer. Don't be afraid to set a turnaround time as short as 24 hours. Often, the best email subject line examples, in this case, are "Now or never."
  • Ask for open-ended queries. If you include a question in your email subject line, you draw your readers' attention and stir their interest. Questions are incomplete without a query. The inclusion of a query encourages people to open the email.
  • Make an announcement. It is a good idea to include anything new and intriguing about your company or group in the email subject line if you have anything new to say. As email subscribers will feel like they're among the first to learn about this deal, it is a wonderful way to enhance that sense of personalization, even though it can be challenging to produce personalized emails for an extensive marketing email list.
  • Try different tactics. Sometimes a simple, straightforward subject line can be just as effective as a more creative one. Keep everything in mind when crafting your unique subject line strategy.
  • Have a joke. Most people don't laugh when they read their email inboxes. You'll get attention if you create a clever title. Although you may not make your audience laugh, you might be able to persuade them to open the email if you make them smile with a joke that is not completely cringe-worthy. Depending on the tone you want to set for your company, you might try out some puns or wordplay to generate laughs and engagement from your contacts.
  • Include a video or visual content. Do you know that using the term "video" in your email subject line will increase opening rates? You can diversify and engage your email content by including videos, linking to presentations or podcasts, or including helpful guides. It is a common theme that people are more attracted to visual content rather than going through paragraphs. If you're trying to be innovative and go beyond simple text emails, ensure that you mention your contacts directly in the subject line so they don't ignore your emails.
  • Make your email box stand out. To write the best email subject lines, you must understand two things, i.e., your target audience and what your company provides that others cannot. Your subject line should reflect your company's reputation. Don't be afraid to include your brand name in the subject line, especially if it is well-known. Many individuals will read emails based on the sender, so use this opportunity to highlight your brand.

Email Subject Line Examples

Email subject lines can make or break your marketing campaign. They should be catchy and relevant to the recipient, but they don't have to be wordy or long. Some good examples of good subject lines include "Looking for a new way to market your business?" and "Introducing our newest product update!" Bad examples include "Updates on our vacation plans" and "Wedding registry update."

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Another example can be about selling an eCommerce product through email marketing. If you are selling a product, one way to grab attention is to use words like "free" or "limited time." If you are writing unsubscribe information, make sure the subject line is eye-catching and says something that stands out from the rest. Try using phrases such as "Must-Read Tips for…" or "Secrets Your Boss Won't Want You To Know."

Make sure the topic of your email is relevant to your target audience. For example, if you are a fitness trainer, ensure your emails have fitness-related subject lines. If you work in marketing, send emails about upcoming trends or industry news.

How to Evaluate Your Email Marketing Subject Line?

Evaluating your email subject line is essential for two reasons. Firstly, it can help you determine whether your email will be opened, and secondly, it can influence how the recipient responds to your message.

Subject lines that are attention-grabbing and interesting will often lead to emails being opened more frequently than those with bland or generic subject lines. However, while a catchy subject line is essential, it's also important to consider the content of the email itself. A good rule of thumb is to keep your subject line between 20-30 characters long and to use words that accurately reflect the content of your email. For example, if you're emailing about a new article you've written, don't send an email with the subject "New Article!" - try something like "Totally new article on…" or "Great new article on…."

Apart from your email's content, ensure that your font size is consistent throughout your email and that all graphics (including images) are sized correctly. Finally, ensure all links in your email are clickable, as this will ensure that recipients can take action based on what they see in your message.

Send Newsletters via Strikingly's Domains

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You can also execute a successful EDM campaign using Strikingly's newsletter tool. Newsletters are one of the most effective digital marketing techniques for connecting with your target audience. You can send up to 2.000 emails monthly using the newsletter feature, and you can even send a newsletter from your domain.


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You can write an effective newsletter on Strikingly with the help of our website editor. You can add text, buttons, photos, and links directly to the editor of your newsletter. Using filters, you can deliver your newsletter to specific subscribers (e.g., store buyers, blog readers, etc.). Once your newsletter has been modified, you have the following options:

  • Send a test email. This option lets you send a test newsletter to your email address. It will help you understand how the newsletter looks in the eyes of your customers.
  • Save as draft. If you haven't still need to finish editing, you can save your work and return to it later.
  • Send a newsletter now. Use this option to send your newsletter to subscribers once it is finished.


A subject line for email can be written in various ways, and different approaches will work better for other organizations. You can use these tips to write effectively if you keep track of what works best for your campaigns and which strategies perform best for your business and subscribers. Look at your inbox to see which emails you are opening the most.

You can determine which types are most popular with your subscribers if you notice specific patterns that emerge when you utilize different email subject lines. With good tracking and metrics, you no longer have to guess what works, and the outcome will be a better-written email subject line and higher open rates.