importance of virtual shopping to your business

importance of virtual shopping to your business

The eCommerce world has evolved a lot in the past decade or so. No longer do you need to go with the routine of going to the store, putting your favorite products in the shopping cart, and waiting on the counter for transaction purposes. Everything from how shops are built to transaction options has evolved massively. Technological evolution has had a considerable role to play in the development of business operations. Furthermore, modernity within the transactions has been relevant in the market since the introduction of gadgets.

In the past decade, customers have started to embrace the concept of eCommerce business. In today’s period, when people are not finding it easy to roam around due to the COVID-19 restrictions, the eCommerce business has changed a lot. Virtual shopping has come to your rescue as you cannot roam freely in supermarkets and shopping malls due to the COVID-19 restrictions. So what is virtual retail? What is its way of processing? How can we make money out of it?

What is Virtual Shopping?

If you have purchased eCommerce products after surfing the Internet on your mobile phone, you may have an idea about virtual stores. Virtual shopping is a kind or form of shopping that allows customers to purchase products online. In today’s virtual world, customers tend to collaborate with business owners in the digital replica of their physical stores. They make purchases either from their websites or mobile applications. If you check out the Internet, you will realize that there are numerous shopping websites and applications in the market.

online shopping example

Image taken from Strikingly User’s Website

In this type of shopping, the business owner communicates with the consumers through virtual transactions. The shopping experience could be in the form of texts, images, or videos. Many customers prefer it to be videos as it gives them an idea about the shopping products from every angle. Even though you don’t talk to the business owners directly, you can still ask them questions. The store owners could establish a virtual shopping catalog or a virtual shop walk-through to make life easy for their customers.

Importance of Virtual Shopping

1) Measurable Conversions

In the eCommerce world, where the competition is increasing every day, you must closely look at your website conversion rate. If you want to ensure that your virtual shopping website survives in today’s competition, you must be able to convert as many customers as possible. You can achieve your conversion targets by including innovative website features.

website contact form
Image taken from Strikingly User’s Website

Companies that have integrated the “shopping” factor into their plans have seen a remarkable change in their business plans. Most have seen their conversions increase three times just by including a blog. If you analyze your blog performance, you can note your customers' behaviors and the products they seem inclined to choose because they read more about them.

If you own a Strikingly shopping website, you can add a custom form to your platform's last section. It will help you understand what your customers think about your business. You can also include a call to action (CTA) button on your landing page to get customers involved in your website plans, such as checkout.

2) Boost Sales

In the eCommerce world, you must show flexibility in your business management skills. You must proactively approach any setback you get to your business plans. One advantage of having a virtual shopping website is that it adapts to change very quickly. Whether you are at your working station or sitting in your living room, you can manage your business operations easily.

Ever since the COVID-19 pandemic came to the floor, we have been restricted from moving freely in shopping malls. Therefore, many of the employees have been affected and ended up losing their jobs. With the evolution of the digital industry, you can now conduct your business operations even when you don’t have physical transactions at your disposal.

3) Shopping Experience

Customers are the heartbeat of any online business. Without their presence, your business will simply not compete with the rest of your competitors. Regardless of what business type we approach, you must have customer satisfaction as one of the keys to your business plans.

online shopping experience

Image taken from Strikingly User’s Website

Business owners tend to create a business plan that doesn’t just provide their customers with their desired products and makes them feel valued. Most of these objectives can be achieved by establishing a virtual shopping website. As a business owner, you must take advantage of the technological features available online and use them to boost your online sales.

Best Tips of Virtual Shopping

1) Improve SEO

When it comes to online shopping, your search engine rankings are critical. You can make the best virtual shopping store in the world, but it will be of no use if there is no one recognizing your hard work. Eventually, you will lose your motivation and think about whether it is worth opening an online store. Therefore, you must implement relevant search engine optimization (SEO) strategies in your store and bring audiences from around the world to your store.

You must focus on your keyword selections while implementing your SEO strategies. Numerous keyword tools on the Internet allow you to identify the relevant terms according to your niche. You can add them to your meta-descriptions and title tags, bringing your website or web pages to Google’s attention. If you build a website on Strikingly, we will provide you with an SEO checklist, which will help you to prioritize all of your website content according to the demands of SEO.

2) Organize Visual Content

When you are in the process of developing a virtual shopping website, you must prioritize your visual content. Your shopping website is only as good as the content displayed on it. Therefore, you must ensure you integrate eye-catching elements from the landing page. It will instantly catch your customers' attention, and they will be keen on going through the rest of your content before making their buying decisions.

strikingly product information

Image taken from Strikingly

When you develop an eCommerce website on Strikingly, we give you the option to add all the attributes regarding a specific product. For example, we allow our users to add meta descriptions, product images, variations, and prices for a product. Apart from that, we also help our users create product categories, saving target audiences a lot of time. The target audiences can easily click on their desired category and pick out their product. When you surf the Internet, you will still find many eCommerce websites that don’t have product categories. As a result, it takes a lot of time for the target audiences to search for their product.

3) Prioritize Feedback

If you own a virtual shopping website, you cannot ignore customer feedback at all costs. In the previous point, we said that your website is only as good as your displayed content, but it is not always the case. Sometimes, your content may not look good in certain customers' eyes and you should embrace their opinion. If you go with the “majority is authority” mindset, you will lose a lot of website traffic.

The feedback will come both on your website and social media platforms. You must respond to each of those reviews accordingly. If you receive negative feedback on your platform, you shouldn’t ignore it. Instead, your priority should always be to resolve their queries instantly. Similarly, you can use positive feedback to build your brand image and increase your followers. You can do that by adding the positive feedback on your website’s review section.

Add Virtual Shop to Strikingly Website

As you would have learned the critical steps in making a virtual shopping platform, it is essential to take your plans to the next level. The best way to do that is by building a quality shopping website on Strikingly. Strikingly is a free website builder that gives the best customer experience for its users. We provide you with innovative features to catch your customers' attention in the first instance.

multiple payment option
Image taken from Strikingly

We provide our users with a drag-and-drop feature, which allows them to pick certain elements and attach them to their desired website space. As we have discussed before, we allow our users to create product categories so that audiences can search for their desired product. As with all shopping websites, the checkout process is the most important. We provide our customers with multiple payment options, allowing them to convert the payment price according to their country’s currency. After the conversion, they can send the respective payment to the business owner through PayPal, Stripe, or Square account.


If you have an eCommerce plan and intend to sell products at reasonable prices, building a shopping website is the way to go. Even though there is no harm in opening a physical store, it is not just a time-consuming process but will also only attract a small chunk of your target audience. When you create a shopping website, you will compete with the rest of the world, belonging to the same niche. You will be able to attract wider audiences far beyond your country and never mind your neighborhood.

Do you have plans to make a virtual store for yourself? If you have the aim of doing that, you shouldn’t waste any time and get registered on Strikingly. We will ensure you create your desired shopping website within a few clicks. You can collaborate with our Happiness Officers if you cannot integrate certain shopping features into your website.

Virtual shopping has indeed taken over the eCommerce world and has given everyone a chance to upgrade their online businesses.