As you have seen a huge online business trend these days, having an online store has become a necessity rather than an option for a business. If your business does not correspond with the current digital market trends and doesn’t have an online shopping store, you are in for a lot of trouble. You will not just lose a massive value on your online customers but also your online sales.
Luckily for you, owning an online store is not as difficult as it would have been a few years ago. By relying on an effective website builder, such as Strikingly, you can create an online store and make life easy for your online shoppers worldwide. You can allow them to visualize your online website and search for their desired products. However, we must first understand the benefits of virtual shopping and how you can create an online store on Strikingly.
Benefits of Virtual Shopping
1. Increased Convenience
One of the most significant benefits of online shopping is that it makes it easier for customers to shop from anywhere in the world without any restrictions. There is no need for the shopper to take out his car and spend a portion of the time adjusting his vehicle in the parking lot. Virtual shopping will provide you with a similar experience as a brick-and-mortar store but more efficient when using a mobile device.
If you have a smartphone or tablet, it will be easier to shop while on the go. You can find out the discounts or different offers (such as buy one and get one) associated with all the products in an online store. You can shop even when you commute or wait for your turn at a doctor’s clinic by having this kind of service. As there won’t be any restrictions on your end when it comes to shopping online, it will be easier for you to manage your shopping time appropriately with the rest of your schedule.
2. Access to Products
By allowing access to products, online business owners provide their customers with one of the most enormous benefits of online shopping. The people will have the authority to experiment with new things, and they wouldn’t need the salesperson to guide them through it. You will see the product options, benefits, and many more before you decide to purchase it. According to research, 55% of the customers conduct online research before buying. An improved visualization will also allow you to compare prices with the other retailers online.
3. Improved Customer Service
As a business owner, you will only receive positive customer feedback if you provide your online shoppers with improved customer service. The only way your online shopping store remains successful is by providing a hassle-free shopping experience. You simply cannot afford to have bad reviews written about your online store. It will make you lose your current customers and disable future customers from coming to your store.
For example, if you have an international website, you can allow your customers to translate the website into their own national language for their ease. This will add to your valuable customer service. In the world of eCommerce, positive reviews are seen vividly. However, if there is one lousy feedback out of 100, it has more strength and draws more attention than the positive reviews. Therefore, you have to be careful and make sure that you satisfy all your customers.
The best advantage of online shopping is that it makes it easy to save money. Rather than using petrol and getting to the store via your car, you can make your buying decisions with a couple of clicks. When you go through your desired list of products, you will see lower prices as coupons are also available in several online stores these days. Virtual shopping is a brilliant way to make the most out of your favorite brands without breaking a sweat.
Create a Shopping Website on Strikingly
1. Secure Payment Methods
If you look at any eCommerce website worldwide, it would agree that secure payment methods are crucial for online shopping. You simply cannot secure the trust of online shoppers if your payment methods do not coincide with your customer service. As a website owner, you cannot afford to make your customers lose money and make them generate bad reviews about your eCommerce store. It will only harm your reputation as an online business owner.
Image taken from Strikingly
Apart from secure payments Strikingly gives the customers multiple options regarding payment methods. Moreover, we enable the customer to convert the amount into their own national currency for their easiness. Since the pandemic, there has been an increased number of online transactions, with numerous online wallets and payment services coming to fruition. Numerous payment services, such as Paypal, WeChat Pay, and other online banks have started providing online payment services to customers. If you don’t have multiple options for payment purposes, you will likely lose your customers.
2. Mobile-Friendly Design
One of the most important online shopping hacks is a mobile-friendly design. People wonder why it is because almost half of the overall digital sales happen via smartphones. By the looks of it, this statistic will increase every year. If your online store doesn’t have a mobile-friendly design, you have got a lot of problems coming your way. Even if you have good enough traffic coming from the desktop version, it won’t be enough for you.
Image taken from Strikingly
Some of the best-established website builders, such as Strikingly, enable people to design their websites compatible with both desktop and mobile versions. The importance of a mobile-friendly design is exceptionally high as mobile users surf the internet increases daily. If you want to ensure that your website gets ranked in the Google search engine rankings, you have to make sure that your website is compatible with all mobile phones.
One advantage of online shopping is that customers have the authority to search extensive product catalogs and consider the product with the best prices. As a business owner, you would want the same thing to happen to your online store. However, you can also provide the customers with multiple options at a more special price. You can make that happen by creating a members-only shop in your online store. For example, you can give membership to customers who pay a special price to identify a new product at a special discount.
Image taken from Strikingly
When you create a membership, you must consider the conditions of those not part of your online store. As a business owner, you must not disregard those members that don’t have your membership. You shouldn’t give any favors or preferences to the members based on membership. While creating a membership, make sure that you only talk about what you can do. You should never make promises about things that are out of your hands. You should never be giving claims to your members that would turn out to be difficult for you to fulfill. This would create a bad reputation for your online store.
4. Order Management System
As we have said previously, shopping in an online shop is entirely different from being in a physical store. For example, what happens if the desired product of a customer isn’t available in the store? Or how will you let the customer know when your item will be delivered to their home? The answer to both of these questions lies in the order management system (OMS). Having OMS is arguably one of the most significant benefits of online shopping as it enables you to handle all the goods in your warehouse. You will continually be updated about the products available in your online store. Therefore, you can edit the record on your website so that your customers will also be able to find out whether their desired product is available or not. Moreover, you can also keep track of your shipping costs.
If you want to create an online shopping store, you don’t need to look further than Strikingly. Strikingly is the best online store builder with the best features and looks that would draw customers' attention straight away. Most importantly, it is straightforward for business owners to create an online store. All you need to do is rely on your creativity to customize the mobile-friendly eCommerce website templates and start selling online.
Strikingly provides you with different features for your business model. You can have an effective order management system that will allow you to go through the orders of online shoppers efficiently. Moreover, we also provide you with a variety of payment methods. So without wasting any more time, create your online store on Strikingly right away and make your presence felt.