importance of social media promotion to a brand

It is not a surprise for anyone to realize that we live in the evolution of social media. Nowadays, this theme has become so common that your online business will go nowhere if you don’t know how to promote a product on social media. You will not find one person among your relatives who don’t have a social media account. Almost everyone you know would post about something happening within their professional or private life through their social media account. Just like a person cannot live without a social media account, your business cannot live without social media promotion.

Online businesses are aware of the evolution of social media these days and have started to include social media marketing as part of their plans. Big and small companies understand that the best way to penetrate people’s mindsets nowadays is to display content on their social media timelines.

What is Social Media Promotion?

To create an online presence for your business, you must understand social media promotion. It is defined as the concept of promoting a brand, product, or service by mentioning them on different social media platforms. As we move towards the digitized world, promotion on social media platforms can also be performed in multiple ways. The best way to promote your brand, services, or products is to create quality social media pages. By creating effective social media pages.

strikingly facebook ad

Image taken from Facebook

There are multiple social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn accounts. Recently, Pinterest has also made inroads in terms of evolution regarding promotional activities. All of these social media platforms have unique attributes in terms of the way content is promoted. For example, if you want to promote high-quality images, you should consider Instagram as your preferred platform for part of your promotional activities. Some of the things shared on social media pages are as follows:

  • New product launches
  • Customer testimonials
  • Popular product photos
  • Survey questions
  • Job vacancies

Importance of Social Media Promotion

1) Brand Awareness

In today’s day and age, it is not easy for anyone to understand how to promote a business on social media. Usually, people think that the job regarding social media promotion is done once you establish a wonderful website for your brand. However, the reality is that the job is only half done. To establish brand awareness, a company must create an integrated network of web pages across the internet. For this reason, your website must be linked with numerous social media platforms with a high search engine ranking.

strikingly brand website

Image taken from Strikingly User’s Website

When your customers see your brand name across multiple forums, the value of your products increases. They will start assuming that you have a well-established brand at your disposal. When you look at the established websites on Strikingly, all of them have a section specified for social media. We allow you to link your social media platforms to the Strikingly website through social media icons. These icons act like a bridge from your website to the respective social media platform. Even if the customer doesn't fancy going through your online store, they may look into some products of your online store through their Facebook timelines.

2) Viral Campaigns

The importance of social media promotion can be seen through its snowballing effect. Nowadays, the most effective way of getting your brand message across to your customers is by encouraging them to share your content on social media. The more your advertisements get shared on social media, the more chance that your advertisements will go viral. Eventually, it will also help you save on your advertising costs. There is hardly a person on Facebook that doesn’t like to react and share a post on his/her timeline.

Therefore, the people on social media can quickly work as part of your social media marketing team. Moreover, they can also enjoy themselves being part of your journey without a single penny of investment. However, if your business is in the building blocks, you may find getting the initial customers on board difficult. The best solution to that is to contact established social media influencers. For example, if an influencer on Instagram talks about your business on their Instagram story, there is no way that you won’t see an increase in your website traffic.

3) Improved SEO

When it comes to implementing social media promotion ideas, search engine optimization (SEO) strategies hold a lot of importance. For those unaware, SEO is a tip that allows you to rank your website highly in the Google rankings. If you integrate social media platforms on your website, your website will be given a boost from an SEO perspective. Google bots will recognize your website and your brand.

Strikingly fully believes in understanding and executing relevant SEO strategies to revamp your website in the long run. For that reason, we provide you with an SEO checklist, which allows you to take care of your platform from an SEO perspective. Strikingly’s SEO checklist allows you to tackle all the SEO-related deficiencies, such as meta title, title tag, meta-descriptions, image optimization, headings, subheadings, etc.

Strategies for Social Media Promotion

1) Model Customers

If you are new to social media promotion ideas, you must understand that every eCommerce product doesn’t get promoted similarly. If you are a successful entrepreneur, you must always look for innovative income opportunities. As a marketing person, the best solution to this is customer segmentation. Customer segmentation is a process that allows you to divide your target audience as per specific attributes, such as age, gender, hobbies, etc. Therefore, you can get to know about your clients by creating segments regarding your customer base.

customer segmentation strategy

Image taken from Strikingly User’s Website

It is not a big deal for anyone to show himself as a photographer for big occasions, such as convocation days and weddings. However, you can specify yourself as a newborn photographer who only collaborates with couples or twins. As a result, you wouldn’t need to understand your customer's demands as you have shared your priorities in front of them.

2) Prioritize Customer Feedback

Regardless of what social media promotion ideas you have at your disposal, you simply cannot ignore the influence of customer feedback. Once you understand the demand of your customers from a broader perspective, you must prioritize their demands individually. There are many cases in which business owners get many queries on their social media posts, but they don’t respond to them. Regardless of whether the feedback is positive or negative, the business owner must prioritize both sides effectively.

strikingly customer feedback

Image taken from Strikingly

After all, criticism is also there for the betterment of a business. You can choose to refrain from trollers online, but don’t ignore the critics because they are also there to help you improve your business even further. When you create a website on Strikingly, make sure that you include a testimonial page to showcase what the customers feel about your brand. The more positive reviews you generate on your website, the more credibility you will have as a business owner.

3) Products and Services

The importance of social media promotion can be justified because it allows you to prioritize the right ideas. To promote your business through social media, you must understand that your eCommerce marketing strategies hold concrete importance. You can sell your products and services through social media advertisements effectively. If you have a suitable marketing budget, advertisements on social media can be beneficial to your business.

ecommerce product page

Image taken from Strikingly User’s Website

You must analyze the best social media platforms you can use to promote your products and services. For example, if you own an online store, Instagram is the best option because you would usually display the product photos as part of your online store. Instagram is the best platform when it comes to displaying quality images. However, you can consider YouTube if you want to showcase videos as part of your advertisement strategy. Apart from the social media channels, you must also create a compelling call to action (CTA) button so that your customers understand what to do after landing on your website.

4) Shareable Content

No matter which successful online business you choose, all of them have one common denominator i.e., they produce exquisite website content. The derivation of quality website content is one of the world's most trending social media promotion ideas today. Numerous types of content generate a lot of clicks, such as “How to” and many other titles that involve a question mark.


If you want to ensure that your brand remains in the driver's seat in terms of Google rankings, you must know how to promote a business on social media. Regardless of your prioritized business niche, social media promotion is essential to your marketing strategy. For example, you can collaborate with your audience, create interactive content, and do competitor analysis to derive the best search results.

Strikingly is a free website builder that connects all the dots when it comes to linking up social media platforms on a website. The social media icons displayed on your website act like a door, allowing you to move from the website to the respective social media platform. Strikingly enables you to open the social media platform in a new browser tab rather than the existing one. So, rely on Strikingly and use the power of social media to your advantage.