Single page sites are gaining a lot of popularity these days with more companies choosing them over elaborately designed multi-page sites. These sites address a specific need. They are suitable for small business websites, product features, landing pages. Single page website themes are also typically more mobile responsive - something that is very important today given that most users are accessing the internet through their mobile devices.
The SEO challenge
From a user experience perspective, single page websites made out of free website themes are great. They load much faster than multiple-page sites and they are generally perceived to be more straight to the point and streamlined in terms of content because of the limited real estate. However, getting a single-page website rank for relevant searches can be more challenging.
For starters, single-page themes for websites are used for one central topic. SEO relies on keywords and content relevance so in theory, you can only optimize the content for a single keyphrase. Multi-page sites have a bit more of an advantage in this area because they have more opportunities to rank for more keywords, with each page targeting a specific keyphrase.
What can be done?
Getting your single page website to rank is not a hopeless cause. It just requires a bit more creativity and work to get it done. Strikingly has a whole knowledge base article on how to optimize your website but here are a few more tips that you want to keep in mind.
1. Optimize your metadata
Single page web themes allow you to focus on a central topic and build informative content from it. The first and most basic thing that you need to do to optimize your website is to pay close attention to your site’s metadata. This refers to the information that the search engines see when they crawl your page. Ideally, your website’s metadata should provide an overview of what the website is about.
When you get your web themes free from a site builder, you should be able to edit and optimize your metadata around your target keyphrase. On Strikingly, the Basic Information tab under Settings allows you to edit this information.
Ideally, you want to insert your target keyphrase in your title and site description. Make sure you provide a proper description for your site - it should accurately give an overview of your content. Search engines and social media networks display this information when they share the link to your website. You can also include a good call to action on the Site Description field to address users looking at your link from the search results page.
Search engines also don’t “see” images and instead rely on descriptions (alt tags). Similarly, visually-impaired users will find your site more engaging if they get an idea what your image is supposed to be about. Make sure to add optimized descriptions on all your images.
2. Optimize your site speed
Page speed is a critical ranking factor because it affects user experience. Visitors expect to get their information almost automatically and a slow-loading page can make them move away from the site and back to the search results without even reading the content. Strikingly web themes free you up from the hassle of clunky and heavy website design through templates that have been stripped of unnecessary script. You get the basic ingredients to make a site run along with a few extras so you can customize how your website looks.
But how fast is fast enough? Google aims for half second for its own sites but 2 seconds is actually good enough for most sites. To keep your site on the lighter side, stick to the recommended image and video file sizes set by the site builder.
3. Keep your content fresh
Google is all about serving the most relevant information and the best way to keep your website relevant is to keep it up to date. Rewrite sections to keep them aligned with current events and changing user preferences. Strikingly also features a Simple Blog section that you can add to your site to enable you to create new content. Just because you’re running a single-page site doesn’t mean you’re managing a static page. Keep it as dynamic as possible.