guide for picking the right brand colors
According to the current marketing trends, colors are extremely important for communication purposes. Whether you belong to the construction industry or have opened a boutique, the importance of branding colors is vast and cannot be underestimated. Color palettes are an essential part of any branding initiative because they influence the community. If you have decided to leave a company and start your business initiative, you must understand the relationship between a brand color and the customer’s behavior.

The color scheme you select will be directly associated with all your marketing assets. For example, it will influence the website logo that you create or the website layout that you design. According to the statistics given by Review 42, the colors contribute to 90% of the overall first impression of a customer. As a result, it shows that the choice of colors establishes the foundation for your brand to succeed in the long term. You must analyze before choosing the right colors for your brand rather than picking them randomly.

What are Brand Colors?

Brand colors are a collection of five to ten colors used to represent a company. You can spread brand awareness by having an appropriate color scheme for your company. A healthy color scheme makes you recognize your brand across multiple audiences. If you want to select the right colors for your brand, you can do that on your Strikingly website. Strikingly provides you with a color palette, which helps you create the right combination for your colors. The right choice of colors will help in bringing attraction to your website.

The colors of your brand are mainly related to the following areas:

  • Website logo
  • Social media platforms
  • Digital advertisements
  • Business card designs
  • Website color scheme

what is brand color
Image taken from Strikingly User’s Website

If you own an eCommerce website, the colors of your brand can also be connected with the product packaging materials. When it comes to color samples, there are numerous examples on the Internet. For example, Google has multiple colors, which may change as per your country’s occasion, such as Independence day. Other examples include Mcdonald's, KFC, sports franchise clubs, etc.

Factors in Choosing the Best Brand Color

1) Understanding of Colors

In the past decade, there has been much research on the color theory of brands and business products. Whether you choose a color for your background or banner image, every color choice has a specific story. If you start looking at the history behind every color, there will come a time when you will feel lost. Therefore, we have created a summary for you regarding all these colors below:

  • Red creates hype, excitement, and danger. It can also be used for valentine's websites because it indicates love and passion
  • Even though pink falls in the same category as love and passion, it also highlights sentimental values
  • Orange indicates adventure and excitement. Moreover, there are examples in which eCommerce websites have orange color to showcase cheap products
  • Yellow makes a viewer optimistic after landing on a website
  • Green indicates sustainability, wealth, and foundation work
  • Blue brings a calming influence and may also be used to showcase the depressive state of a society
  • White also brings a calming influence like blue, but it is more associated with simplicity

understanding of colors
Image taken from Strikingly User’s Website

If you look at the collection we have provided, there are numerous brand colors to consider. It is all about how you create the most suitable color combinations for your brand.

2) Brand Essence

If you want to choose the best brand colors for your business plans, you must note that your choice must correspond with your website. For example, if you run an eCommerce website, you cannot launch a new product with a black background color behind it. You must keep in mind the color of your website. For example, if you want to change the font or style of your text, you can go to the text changer to make changes per the website's demands.

How you get received by your audience plays a huge role in selecting your website color scheme. You must analyze your brand management strategies in the following ways:

  • Brand objectives
  • Audience engagement
  • Personality attributes

Best Ways to Pick Brand Color

1) Brand Identity

Your brand identity is strongly related to your choice of brand colors. As a result, your beliefs and principles should directly relate to your color palette and the brand message that you want to convey to the target audience. Before you develop a brand identity, you must have a reason behind it. The best way to create an identity is by creating a list of adjectives that showcases your company’s attributes.

website brand identity
Image taken from Strikingly User’s Website

It is almost as if you are describing the attributes of a person. You must give a detailed overview of how you want your brand to be seen and distinguish it from your competitors' brands. When you develop a brand, it is vital to clearly understand your brand identification features so that you can locate your brand's core appropriately.

2) Meaning of Different Colors

Once you have established a brand personality, it is time for your brand colors to take center stage. A website developer needs to keep color psychology principles in mind. There is no factual explanation to determine which color means what. This is where you must invest time in developing the right color combinations for your brand.

meaning of different colors
Image taken from Strikingly User’s Website

Most color combinations are based on the specified industry. You can check out the marketing trends regarding the colors used for specific brands. If you are going with the food business, the typical food websites include the color combination of red, yellow, and orange. Some food websites also integrate the green color as it indicates nutrition and well-being. On the other hand, blue and pink indicate dessert and sweets. Similarly, black is often associated with fashionable products. Orange conjures up energy and excitement, whereas green represents nature. Blue is usually associated with technological products coming to the market.

3) Inspiration

If you are developing a website for the first time, there will come a time when you have to go through things that you would have never known before. When individuals start developing their website, they are solely focused on the components they would integrate into their platform. However, they don’t do much homework regarding brand colors and feel confused while picking the color combinations. This is where competitor analysis comes in handy and removes all your doubts.

You can examine your competitors' color palettes and understand how they have made them effective. You must also make notes of the things you have learned from their color selections and how you can make your brand unique for the rest of your competitors.

4) Primary Colors

The primary colors, or the main colors of your brand, are those colors that are closely connected with them. You can take the example of Cinepool (shown below) on Strikingly in which white is the main color, and the website name is displayed in pink. Therefore, you can see a color combination of white and pink on this platform.

primary website color
Image taken from Strikingly User’s Website

To get the best out of your brand colors, you must select a single color that signifies your business in terms of color meanings. To find the right combination, you must make several attempts with the colors that you want to use, going from black to dark. You may likely invest a lot of time while choosing the correct color combinations. However, all is worth it once your website starts looking pleasing to the eye.

5) Secondary Colors

Once you have decided on the primary color, choose two to four secondary colors to coincide with it. To get the best out of your brand colors, your secondary colors must complement your primary color. There are three types of secondary colors that you consider for your brand website:

  • Analogous color scheme
  • Monochromatic color scheme
  • Contrasting color schemes

Analogous color schemes are the varieties of your primary color. For example, if your primary color is blue, you will see calming colors combined with it, such as sky blue and white. Monochromatic color schemes consist of numerous tones of your primary color. Contrasting color schemes are responsible for complimenting the primary color or creating a group of bright colors and creating a vibrant experience.


Every company desires to have an effective brand identity. If you want to create a brand identity for your company, you must be careful in choosing the correct brand colors for your website. The choice of colors depends on the website design that you have created.

Before you select the correct color combinations for your brand, you must build an effective brand website on Strikingly. We will ensure that you create a prolific brand website within just a couple of clicks. Once you have established your website design, you can start adding all the relevant content according to the color combinations you have prioritized. If you are having problems in developing your website design, you can contact our Happiness Officers. By choosing the colors for your brand, you can create a strong brand personality for your company.