When we think of daycare centers, we usually picture cute babies and children experiencing the time of their lives with new friendships, bright colored toys, educational activities, and fun games to play with. What we don’t know is some parents take weeks before they find a suitable day care center for their children. It’s important that parents can assure their children will be safe and learn all together. Luckily, a day care website can be a sure fix so that parents can easily find your center.

We'll go over how to build your own day care website and get it noticed online using social media marketing and search engine optimization in this guide. Plus, we included a day care website example for your reference and a website builder that has free daycare website templates.This may sound much technical jargon that you won't figure out on your own, but it's a lot simpler than you think! There are many kids website builder that can help you do this quickly and easily, and we'll guide you in the right direction in this article.

Whether you’ll be building day care center websites or home daycare websites, we’ll provide the basic knowledge and strategies you need to get your business up and running. You can also have a beautiful day care website that gives your company the marketability it deserves in just a few minutes! To see how it's done, follow along.

What is a day care website?

As a daycare provider, you can market your company online in the same way that any other small business does. This necessitates the development of a day care website, rather than merely a Facebook page. As we will see, having a daycare website has many benefits for both you and your future customers. A home daycare or child care website is the perfect way to advertise your company online, allowing parents to find you and decide whether they want to enroll their child at your facility. You'd be shocked how often this occurs before they even pick up the phone to call you.


A great day care website is made up of several elements. From choosing a web host to selecting a template, making it mobile-friendly for quick navigation, and the design of your day care website, there are several factors to consider. Understanding what content you need and how to arrange it, however, will help visitors find what they're searching for, while also aiding your SEO so you can be found on Google.

Day care websites aim to provide information for parents online and to convince them that your daycare will meet their children's needs. Your daycare website design should clearly demonstrate what you have to offer and include valid reasons for them to choose you over rivals for their child's treatment.

Why child care website design is so important?

It can be challenging for parents to find a daycare that provides both care and assistance while also offering an educational experience for their children. Families have high expectations because they are entrusting you with their child's protection and well-being.

Your day care website is always a family's first experience with you. It's also their first encounter with your day care. That is why having a strong online presence through your day care website design is so critical. You want to make an immediate bond with parents to give them a memorable experience.

You can provide information for parents online if you want to convince them that your daycare will meet their children's needs. Your day care website should clearly demonstrate what you have to offer and include valid reasons for them to choose you over rivals for their child's treatment.

What element should I use in my day care website?

So, on your child care website, what pages do parents want to see? Let's break down some important pages you might consider including on your website now that we've established the importance of making a positive first impression:

1. Security and Safety

The welfare of their children is clearly the top priority for parents. To let parents know that your facility is secured, you don't need a fancy camera system. It might be as simple as describing the steps you take to keep children secure in your house. It could include visitor screening in the lobby before opening the secondary door, as well as any other security measures you have in place.

2. Programs Available

This page will allow you to list the different age groups for which you provide services. If you have an infant classroom, for example, you'd write down a normal regular infant schedule, as well as the various goals and milestones you'll achieve in this space. Then repeat for each age group after that.

3. Curriculum & Philosophy

This is where you can give parents an overview of your program's governing philosophy, mission, and values. This page should clarify what these curriculums and philosophies are all about, as well as how you think they will help children achieve positive outcomes.

4. Feedback and Testimonials

Knowing other parents who have been pleased with your services will almost instantly create confidence. How many instances have you been pressured to make purchases on favorable online reviews? In the case of a day care website, showcasing delighted clients is one of the most effective ways to reassure parents and make them feel more at ease with your services.

5. Meals

You may explain the culinary services you provide in this section. Do you have any organic options? What are your nutritional requirements? If you have a chef on staff? Inform parents their children will be eating healthy, tasty food at your child care facility.

6. Communication

Parents enjoy receiving regular updates and photos of their children. This will be an excellent place to let parents know about this feature if you deliver regular Facebook-feed style reporting and communication resources. If you don't have this, it's a good idea to clarify how much and what type of contact parents can expect from you.

7. Frequently Asked Questions

You'll notice you're getting much the same questions over time. Post the frequently asked questions (FAQ) on your website to save yourself (and your parents) some time. Can you have diapers, for instance? When do you want to be picked up and dropped off? Make it simple to update this page so that you can add new questions and answers as needed.

8. Contact Us

Parents would want to contact you after they've been captivated by your beautiful website! It's important that this page be set up correctly. Any leads generated by this form should be emailed to you and added to your email list, so you can easily market your services to parents before they become clients.

It can be difficult to keep track of all the information involved in daycare website design. You want to set yourself apart from the competition and convince parents that you are the best daycare for their children.

Day care website examples:

1. Dreams Day Care


This image is taken from Strikingly

2. Little Learning Academy


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3. Saint Cyril Academy


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4. Creative Kid’s Playhouse Academy


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5. Little River Day School


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Building your day care website

I bet you got excited while seeing the day care website example. What you need to do now is to create your day care website! With the support of an excellent website builder like Strikingly and little or no technical skills, you can create a free day care website in minutes. Here are a few things to remember to make this process go more quickly.

1. Choose a good website builder


This image is taken from Strikingly Website

You can choose from many website builders. You don't need to employ a web designer or learn how to code to build a day care website. You'll want a platform that allows you to create your child care website for free, offers you much flexibility in customizing it to fit your day care center's branding, and provides you with efficient customer support if you get stuck constructing or handling it.

2. Choose a Design Template


This image is taken from Strikingly Website

Creating a website necessitates a great deal of psychology and design experience. Fortunately, we've already figured it out for you! All you need to do these days is find a daycare website design template to start working with. All you have to do now is replace the template's words, pictures, and colors with whatever you want to say about your day care website.

3. Add Sections


This image is taken from Strikingly Product

After you've chosen the template you want to edit, it's time to personalize it. Starting with the parts you want on your day care website is a good place to start. It's easy to go crazy here and create more parts than you need, so keep it to the most relevant details that your website's visitors would need. If parts are too close to one another, aim to merge them wherever possible.

4. Obtain a Domain Name


This image is taken from Strikingly Product

Your website builder will assign you a URL like by design. Most site builders will allow you to buy a domain name through them, and some will even include it in your subscription. If that's the case, go ahead and sign up with them.

5. Search Engine Optimization


This image is taken from Strikingly Website

If you're searching for something on the internet, chances are you'll start with Google. Search engine optimization (or SEO) is a fancy way of saying that you should build your website appealing to search engines so that they select your site when displaying results for people's queries. While SEO is constantly changing, there are a few fundamentals to keep in mind if you want to rank well.

The bottomline

You'll be well on your way to building a beautiful day care website that will help you attract more children to your day care center with a little patience and experimentation. Creating a day care website does not have to be a demanding task. Developing an interactive, high-quality daycare website will assist you in attracting the right families and positioning yourself as a market leader. If you have any questions? Chat with us! Our Happiness offices are eagerly waiting for you!