As a customer, finding the items you want empty or out of stock can be frustrating.
You think you've found the product you want at an unbelievable price, and when you click the "buy now" button, you found out that the item is out of stock.
From a business perspective, this phenomenon shows that your business is running quite smoothly. People want your stuff to the point that it sells out. Now is the time to stock up on these items to resell them.
But, what about the fate of a customer who just failed to get the product he wanted? Are you just going to say to your customers, "Please try again later"? Of course not, right?
All you have to do is say that you are working on stocking the item and make sure that they will hear about it when it becomes available.
This is known as a back in stock notification. It may sound trivial, but imagine if there were hundreds or thousands of people waiting for your product.
If you don't handle the situation well, that means you might lose hundreds to thousands of sales to your competitors.
To prevent this from happening to your business, let's take a look at what a back in stock notification is and how to make a good one.
What is a Back in Stock Notification?
Back in Stock Notification, or in stock alert or notification, is a notification which is generally an email sent to customers who choose to get notified when the item they want is available.
In stock notification is very useful to get back the attention of customers who had wanted your product. Indeed, there is a possibility that your customer has gotten a product that is more or less the same from another store, but of course, it doesn't hurt to try, right?
Especially if the items in stock are items that are being sought after by many people, such as a shoe or shirt that is viral because an influencer or artist is seen wearing it.
Now that you know how important back in stock alerts are, let's take a look at some strategies you can employ to create your own back in stock alerts.
1. Highlight Some of the Hot Selling Items
When you provide an in stock notification, you can sell not just one item. You can include items that are also selling well in the market.
It's even better if the items you highlight are complementary items, for example men's jeans with a belt. This can encourage customers to buy the item because they will likely need it sooner or later.
2. In Stock Notification to Notify Customers to Register for Notifications
There are times when customers forget to register themselves to get notifications from you. Or perhaps, they immediately moved to another store in search of the same item.
Whichever scenario happens, you can let them know that they can register themselves to get a notification when an item becomes available. You can use this strategy to further market a product.
It is possible that a customer who was never interested or thought about buying a certain product becomes interested in the product being offered because they think that many people are looking for these items.
3. Use Powerful Call-To-Actions (CTAs)
Have you ever been hesitant to buy an item until you finally found a button with the phrase "Don't Regret It" that made you finally decide to buy so you don't regret it?
Strong CTAs can provide a crucial final push for a customer who is still feeling uncertain. Of course you can't get everyone to buy your product; some are never interested.
But, what's important is that you can make sure the people who are still half-hearted; they are interested but they still can't commit to buying your product. If you can convert these people, you will see a significant increase in sales for your business.
4. Present Items in Stock as Gifts
This strategy is perfect for you to apply to celebrate a big day or holiday: Valentine, Christmas, and others.
By presenting items as gifts, you can make people see this as not just an ordinary shopping, but as an item to celebrate a special day.
You can also package items in stock using themes, for example a valentine theme featuring chocolates, clothes for dates, and so on.
5. Add Details About Items in Stock
Some products, such as clothes, shoes, or pants, generally come in different sizes. When sending back in stock alerts, you can add details about what sizes are in stock for a product.
6. Announce Attractive Promos for Items in Stock
When you have a promo for an item that is available, you can simultaneously tell customers that they can get a discount for that product.
This will certainly help customers to quickly buy these items if they are interested because they certainly don't want to miss out on this great opportunity.
7. Use a Compelling Email Subject
One of the most important elements of a back in stock alert is an interesting notification for readers. Just imagine, your email may be just one of the hundreds of emails your subscribers receive.
To create a catchy email title or subject, you can try to be straight to the point. Avoid words or sentences like "hey you might be interested in this email" which are ambiguous. Like, why should your customer be interested? What if they weren't interested, for example? and others.
Immediately say that the item "x" is available again. If they are interested in the product, they will naturally open a back in stock alert from you.
8. Include the Reasons Why Certain Items Sell Quickly When in Stock
Including a reason can help attract the attention of your customer and make them want to buy the product offered. For example, if an item sells quickly because it is viral, a customer who is happy to follow trends can want to buy the product.
In addition, including reasons can also serve to ensure a customer who is still hesitating about buying your product. You can convince your customers by highlighting the things that make people interested in buying the item,
9. Create a Simple Back in Stock Notification
Sometimes, the things that get customers are the simple things. Of course you still have to attract customers with convincing words and sentences.
However, in terms of design and content, you sometimes don't have to try too hard to sell your product. Just include a photo of the product and say that the product is available again and a CTA that invites buyers to shop.
Examples of Stock Notification
• Restock Alert: Your Favorites Are Back
Image taken from Really Good Emails Website
• Thanks for Signing up. We'll be in Touch
Image taken from Really Good Emails website
• Good news! We’ve Restocked
Image taken from Really Good Emails website
How to Create Back in Stock Notifications Using Strikingly
Image taken from Strikingly website
With Strikingly, you can create an in stock alert using the newsletter feature from Strikingly. All you need is the contact details of your customer, and you've started sending back in stock alerts from your website. Let's see how to send a back in stock alert from your website on Strikingly.
• Get Your Customer Contacts
Image taken from Strikingly user’s website
The contact you generally need from your customers is an email address. You can get your subscribers' email addresses in two ways.
First, you can create a subscription form. This form usually appears at the beginning or at the end of a web page. For example, "Register your email to get complete information about our products.". This form generally also comes with a strong CTAs to get subscribers willing to register their email.
Second, you can create a contact form. Contact forms generally have sections for your name, email, phone number, and message body. This makes contact forms a great way to get your customer contacts. Apart from that, you can also use these contact forms as a form of customer service. You can respond to your customer's inquiries quickly through your website.
• Segment Your Customer’s Contact List
Once you have your customer contact list, the next thing you have to do is to share or segment your customer contact list.
Not all of your customers want a back in stock alert from you. You have to pay attention that you only send back in stock notifications to your customers who really need them.
Because, if you send too many in stock alerts to your customers who don't need them, they can get annoyed and this can make a bad impression on your business brand.
• Create Personified Notifications
Image taken from Strikingly product
Good back in stock notifications are notifications that speak to your specific customer segment.
For example, the way you talk to young people will be different from the way you talk to older people. You will also offer additional products that are different in these two segments.
Make sure you recognize the characteristics and needs of each of your customer segments so that you create a personified message and make your customers feel understood.
• Send a Back in Stock Alert From Your Website
Image taken from Strikingly product
Now that you have a segmented list of contacts and messages, all you have to do is send the messages.
At Strikingly, you can send in stock notifications directly from your website using Strikingly's newsletter feature. You can send up to 2,000 messages per month depending on the type of plan you choose.
Those are the steps for creating back-in-stock notifications that you can do at Strikingly.
Sending a back in stock alert, or in stock alert, is an attempt to get customer attention back. You may think that this business is not very effective because maybe a customer who previously wanted to buy your product has found another product elsewhere.
However, sending back in stock notifications isn't just about making sure customers shop at your store. Sending notifications is a form of interaction with customers that shows that you want to satisfy your customers, even though you don't currently have the items they want.
There are several strategies you can employ to create back in stock alerts. Whichever strategy you choose, make sure you segment your customer contact list to ensure that only your customers who really need it get notifications from you.
With Strikingly, you can collect and segment your customer contact list. After that, you can also easily send back in stock alerts easily right from your website on Strikingly.
So what are you waiting for? Build your relationships with customers and online stores using Strikingly today!