As a DJ, you probably spend most of your time with your music, creating beats that people will want to dance to. If you want to market yourself and land new gigs, however, now is a good time as any to start building your own DJ website. With the pandemic still going on in many cities around the world, it would be great to make good use of your time at home by creating an online space where clients can book you for events once everything goes back to a new normal.
Social media is great for building a follower base but DJ websites let you build your web presence and make your services more accessible to a wider audience. It enables followers and potential clients to transact with you on a more professional level. A DJ site can also house your best work and serve as your professional portfolio. It enhances your image and makes you look even more reliable to clients. When done right, a great DJ website has the potential to boost your career to new heights.
With that said, building your own DJ website requires careful planning. Fortunately, you don’t need to spend so much money to get your site up and running. A DJ site builder like Strikingly should be able to help you create a professional-looking website in minutes and with no coding required. All you need to do is choose from a growing collection of DJ website templates and start customizing according to your preferences. Here are a few tips to keep in mind when building your own site.
1. Plan ahead.
Before you start building your website, it’s important to have a clear view of your objectives and goals for your online space. Whereas a social media page is meant to engage your followers, a DJ website can serve different purposes including attracting new clients and obtaining bookings, selling merch, including your tracks, or building an online community for your fans. Your goals will set the direction for your DJ web templates’ content and the features that it will contain.
2. Add your music
Your website should be able to “sell” your talent to a wider audience and what better way to do that than to add a playlist of your music. Add a music player to your DJ web template to enable your visitors to listen to your tracks. You can even monetize your website by offering downloadable versions of your music.
3. Let clients book you online
Your website is a great way to help you land gigs. Many clients now prefer to book DJs directly instead of going through a middleman. Add a custom form on your site to enable users to send requests for quotes. Include form fields such as the size of the event, work hours, venue and location so you can efficiently get back to them with a proper response. You can use a third party booking app and connect this to your site so you can manage your schedule.
4. Let your fans know of upcoming events
Always update your website for your upcoming gigs. Many followers will tend to turn to social media for live updates on your shows but it would also help to keep this information on your site not just for fans but also for potential clients and talent scouts. Use your website to advertise your events and even sell tickets online by adding a secure payment gateway.
5. Use engaging visuals
Finally, do not forget about visuals. Great images can significantly improve your website’s design. People also react positively to images and graphics, enhancing ability to convey your message clearly. Consider investing in professional photography and video production services. Aside from using these materials on your website, you can also use them on your social media pages, press kits and other marketing materials.