Website traffic, or web traffic, refers to the online users who log in and visit your business website. It plays a massive role in helping online business owners identify what is happening within their websites. Website traffic help entrepreneurs see how long an online visitor stays on their page, what percentage of online users proceeded with a purchase, and even how much it costs to bring an on…

The pandemic impeded live performances due to quarantine and social isolation, which means artists and live performers won't be making money from live concerts for a while. With this vital revenue stream cut off, how can performers stay connected with fans and still give them the live performance experience without the risk? Fret no more! The ability to play music and communicate with fans from t…

The past years have been hard for everyone. The pandemic forced people to stay home and for local businesses to shut down. While some shutdowns were temporary, some local businesses were shut down for good. The way we approach our lives after the pandemic has drastically changed, especially in eCommerce. How we shop has rapidly evolved to adapt to the new normal, and its effect has also forced mo…

Although productivity is a term related to the business field, it can be applied to all fields of life. For example, in eCommerce, productivity strategies are measured by the number of online sales generated or the factory line's output. In the academic world, productivity is measured by the number of questions answered or the words written. In the basic form, productivity is dependent on the inp…

It’s no secret that a great customer experience contributes to a business’s success in sales and recognition. For e-commerce stores, product delivery is one of the aspects that contribute to the consumer experience. When potential buyers add an item to their cart, they need that seamless shopping experience. And the shipping policy contributes significantly to their shopping experience. Your buye…

Although customer returns are not your favorite part of running an eCommerce store, they are an essential part of retail sales. Unfortunately, despite its importance, the United States is yet to have any laws regarding refund and return policies. However, it doesn't mean you should put yourself in the same bracket and ignore the refund value. Return and refund policies are pivotal for an eCommerc…

Creating a food blog is a challenging feat. But, with a pinch of dedication, a dash of enthusiasm, and a cup full of passion, you can start a food blog in no time. It's true that to be a food blogger entails a variety of facets; hence, it could seem daunting at first. Fear no more! We've prepared easy to consume guide to start your food blogging website and juice some moolah out of it. Why Start …

You're reading this, so you probably own, run or work at a business. Whichever it is, one of the most important business tips you need is how to expand your business. Every business owner wants to scale up their business and hit the global market. However, many do not know how to grow a global business. To grow a global business, you must consider certain factors. For example, you must find out t…

All social media channels are crowded. Every brand has its own social page on every social media channel possible--Facebook, Instagram, and even professional channels like LinkedIn. But no matter how crowded these channels are, every marketer hopes to get their brand in front of every person's eye on social media. And why not? Everyone is on social media. About 4.48 billion people are using socia…

It is 2022. Instagram is one of the biggest raves of the time. If you are a vendor or entrepreneur, Instagram might just be the goldmine you have been standing on. With good knowledge about how to sell products on Instagram, you can hit your business's next huge sales target. Just how popular is Instagram anyway? Statista says Instagram has the 4th highest number of monthly active users. Every mo…

When most people hear 'recurring revenue', the first thing that comes to mind is ongoing profit. Well, they are not totally wrong, but is that really all there is to recurring revenue? You may have heard of the Skirball Cultural Center. It's a gigantic, blow-your-mind-away, multi-functional complex right at the edge of Los Angeles, California. On February 23rd, 2016, over 200 entrepreneurs from a…

In today's competitive market, businesses must deliberately cultivate customer loyalty to retain their existing customers and attract new ones. This is because, at any given point, competitors are working to widen their reach and get new paying customers (what the experts call ‘market share’). This means the options are increasing for both your existing and potential customers. Customers are the …

“The customer is always right.” You must have heard that quote many times, especially if you are a business owner. Whether it is true or not is a conversation for another day. Today, let us talk about how much your consumer contributes to your business growth and why you need to learn about them. First, let’s talk about a business that has thrived on consumer research. Starbucks. Fourteen years a…

A lookbook is an important tool, not only to the fashion industry, but for everything else there is. It's a collection of the best photographs that can attract the eyes easily and showcase products in great detail. The lookbook is the best way to show off your fashion sense and style and get more inspiration. With digital lookbooks, your customers or clients can do more than look. If you need hel…

The world of eCommerce has been filled with online entrepreneurs aspiring to have a fresh start. Each has its own beliefs and distinct styles in introducing its businesses to the online community. With competition continuously lingering in the digital business world, stepping up your game is necessary. It would be best if you equipped yourself with a powerful weapon that you can use to outsmart y…

Local business searches are one of the many ways digitalization has impacted how we do business. Nowadays, running a successful business requires different methods than 30 years ago. With the increase in technological innovation has come a corresponding increase in online businesses. Businesses continue integrating technology into their everyday processes, from digital marketing to online brandin…