A lookbook is an important tool, not only to the fashion industry, but for everything else there is. It's a collection of the best photographs that can attract the eyes easily and showcase products in great detail. The lookbook is the best way to show off your fashion sense and style and get more inspiration.

With digital lookbooks, your customers or clients can do more than look. If you need help with creating an amazing fashion lookbook, don't worry! This blog post has tips and tricks to create an impressive fashion lookbook.

What Is a Look Book?

A fashion lookbook is an online collection of fashion images that showcase a particular designer’s clothing and accessories. Designers and fashion enthusiasts use it to push their products and get the attention of potential customers.

You can use the lookbook to present your season's collection and give customers ideas on how to style with different pieces of clothing. Furthermore, lookbooks are a good way of promoting upcoming events, sales, and special offers.

To create an epic fashion lookbook, you must focus on the design, content, and overall presentation. A fashion lookbook should be visually appealing and should have a consistent aesthetic. It should also be easy to navigate and designed stylishly and functionally.

How Can Lookbooks Drive Sales to Your Online Store?

The fashion lookbook is among the best ways to enhance your brand's recognition and highlight your products professionally. A lookbook can easily reach a larger audience and increase your sales.

Furthermore, a fashion lookbook will help you to create a unique brand identity. Therefore, you can stand out from the competition and show customers what sets your brand apart.

In addition, a fashion lookbook can create a strong connection between you and your customers. How? Using the lookbook, you can tell stories, share behind-the-scenes content, and showcase your brand's personality. This will help create an emotional connection with your customers and increase loyalty and engagement.

Tips on How to Make a Lookbook

Strikingly Clothing Website

Image taken from Strikingly Product

Are you an aspiring fashionista who wants to create a stunning fashion lookbook? Look no further! These tips and tricks will help you create a fashion lookbook that’ll impress your audience and increase sales. Read on to learn more.

1. Pick a Simple Lookbook Design

Do not think of a lookbook as a catalog with forms and prices. Instead, it should be a teaser that can thrill customers and make buyers fall in love with your brand. You can achieve this by keeping the lookbook's design simple and minimalist.

Focus on creating a lookbook design that is easy to navigate and showcases your fashion pieces in an organized way.

Also, make sure to use a consistent color palette throughout your lookbook’s background. This creates a cohesive aesthetic and makes it easier for customers to find what they want.

Furthermore, it’s essential to use a font that is easy to read and is in line with your brand’s aesthetic. You can check out the various fashion lookbook examples online if you need lookbook design inspiration.

2. Source Several Quality Photographs

Woman In Grey Mini

High-quality images will showcase your products in the best possible way and make your lookbook appear more polished and professional.

In addition, you should use a consistent style of photography. This creates a consistent aesthetic throughout your lookbook and will make it easier for customers to recognize your brand.

Finally, include product descriptions and details throughout your lookbook. This way, customers will learn more about your products and make better purchase decisions.

3. Stay Up-To-Date

The one trick to help you succeed in the fashion industry is staying up-to-date with the latest trends and styles. By being up-to-date, your lookbook will appear fresh and modern.

Furthermore, you can stay ahead of the competition and keep your customers engaged. Plus, your customers will always visit your fashion website whenever they want to learn about the latest fashion trends. All in all, you need to update your lookbook with new products and images regularly.

4. Have Your Target Market in Mind

The lookbook should be more than just highlighting what you can offer to the rest of the world. Instead, it should be about what you can provide to your target audience. These people buy your products and keep you afloat, so it's best to fulfill their needs first.

It's best to do comprehensive market research before deciding the design choices to highlight in your lookbook. You shouldn't assume that something exciting to you will be compelling to your audience.

If you design with them in mind, you'll have an advantage and opportunity to sell or increase popularity.

5. Make It Easy to Shop

The fashion lookbook helps people to showcase their work to their target audience. But this isn't all lookbooks offer; you can use them to boost sales significantly. All you need to do is make your lookbook shoppable.

The best way to make the lookbook shoppable is by adding online shopping links. A customer who likes a certain product should be able to click on its picture and purchase it seamlessly.

You can also include buy-now buttons under the images. But make sure you grab the customers' attention by encouraging them to make purchases.

Your fashion lookbook will become a powerful digital marketing asset with all these. It'll drive traffic to your eCommerce store and boost sales.

6. Add Product Videos

Including product videos in your fashion lookbook is a great way to engage customers and show them how your products work. This makes it easier for customers to make an informed decision before purchasing.

The videos should demonstrate how to use the product and give a behind-the-scenes look at your brand. You can also use videos to show customers the personality of your brand and what sets your brand apart. Furthermore, product videos can help increase conversions

7. Branding

When creating a lookbook, it's important to ensure that your brand is represented. This will help create a strong brand identity and make it easier for customers to recognize your brand.

You can add your brand to the lookbook by including your logo throughout the lookbook. Also, include your brand's tagline and any other relevant information about your brand.

8. Seek Professional Help

The lookbook can be the first interaction point between your ideal audience or buyer and your brand.

Therefore, creating a professional lookbook can make a huge difference. It means you should get the best professional help within your budget.

There are many freelance websites where you can outsource great talent affordably. Make sure you find the right model, make-up artist, stylist, professional photographer, and graphic designer.

How to Make a Fashion Lookbook With the Strikingly Simple Store

Do you need an online fashion store but have little to zero knowledge about coding? Worry no more; with the Strikingly website builder, you can create your eCommerce website in no time.

The eCommerce website you build has a special simple store section that will enable you to create a great fashion lookbook.

The simple store is a feature that allows visitors to discover your products. You can list your fashion products in different categories in this section. Additionally, note that the simple store will allow you to manage orders, payments, and more.

1. Adding Categories

It is easy to add categories to your simple store; go to your Simple Store section and click "Categories." You can add up to 30 categories, depending on the size of your catalog.

2. Add Products to Categories

After setting up the categories, you should go to the “product manager” to add your products to the various categories. Pick the best product you want to edit under "Product Categories" and add a category tag.

Note that you can add up to 5 tags on a single product. When you’re done with a particular product, save the changes and pick another product to edit.

3. Display the Categorizations

The categorization can be displayed in two ways. The first way is by displaying all your product categories in one section. If you use this display, the category navigation menu will be at the section's top. Below is an online store fashion lookbook example with the menu on the section's top.

Fashion Lookbook

Image taken from Strikingly User Website

You can also display a particular store section category. Here, the store section will only show the products tagged to that particular category. This means you can add several sections to your websites.

Why Use the Strikingly Simple Store?

Strikingly Simple Store

Image taken from Strikingly Product

Strikingly has new tools that'll help enhance your customers' experiences. For example, it has a viewing feature that keeps the product filter sidebar open throughout searching.

The site also has amazing check-out features, including store pick-up and multiple payment options such as Alipay, Stripe, etc. You can add several shipping options and conditions, such as free shipping over a certain price, etc.


Creating a lookbook is a great way to showcase your products and increase your brand's visibility. To create an epic fashion lookbook, you must focus on the design, content, and overall presentation. Make sure to keep the design simple and minimalist and use high-quality professional images.

It should stay up-to-date with the latest trends and styles and include product videos and your brand. Finally, make it easy for customers to shop by including links to your products and buy buttons.