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Most entrepreneurs understand the power of a well designed HTML website to attract business but they still tend to approach the subject of website building with much apprehension because of the perceived expense. For businesses with limited budgets, it can be quite challenging to fully embrace the concept of creating a website for brand building and digital marketing. Understandably, their money …

Recent statistics show that more than a third of homeowners are composed of younger individuals aged 35 years old and below. This constitutes millennials looking for starter homes or new properties that are suited to their budgets. This is the age group that is known to rely a lot on the internet for information and access to services so it makes perfect sense to build a real estate website to ca…

Building an online portfolio that stands out is a constant challenge given that the internet is already filled with millions of these sites. What constitutes a great portfolio website is subject to interpretation which can be a good thing for creatives. You get a lot of room to play around with different designs to highlight your work. To get you started, here are some of the best ones we found o…

The work doesn’t stop after launching your business website. You now have to start promoting it to give it a good chance of fulfilling its purpose. A website is useless without site traffic so your main goal for marketing your site is to attract the right kind of visitors according to your digital marketing objectives. Your small business website may not have a huge marketing budget to back it u…

Most website building platforms are created under the same premise: to make it easier for users to create sites without the need to write code. They are all designed to the process of website development - a task originally left to professionals - simpler for individuals and businesses who may not have the budget or resources to hire full-service design agencies and are willing to do the exercise…

Many small business owners struggle with managing the digital aspect of their company - emails, website and social media pages - on top of daily operations. To make matters worse, startups are usually challenged by limited operating budgets so hiring staff or outsourcing solutions may not be applicable to them. With the right choice of website host, it is possible for startups and small businesse…

Single page sites are gaining a lot of popularity these days with more companies choosing them over elaborately designed multi-page sites. These sites address a specific need. They are suitable for small business websites, product features, landing pages. Single page website themes are also typically more mobile responsive - something that is very important today given that most users are accessi…

At the risk of ruffling some feathers in the web development industry, there are cases when you shouldn’t have to hire a professional for website creation at all. You might think that as a website builder, it’s natural for us to make this biased claim against professional services. Do note that our website templates here at Strikingly were created by some of the best professional web designers in…

The numbers don’t lie. It’s difficult to ignore website statistics because they provide an accurate account of your site’s overall health and how effective it is in fulfilling its digital marketing objectives. Website analytics data enable you to smartly manage your website and make adjustments to your content according to what the numbers say. Understanding your users Website statistics free yo…

Nowadays, it’s rare to find a small business or startup that doesn’t have an online presence. Every entrepreneur knows the importance of having a website to represent his brand on the internet. However, many still have yet to realize that it’s not enough that you have a website, it has to be effective at fulfilling your digital marketing objectives. Websites are meant to attract potential custome…

A company’s website is one of the most crucial touchpoints that influences buying decisions for many users. Company websites are no longer static pages containing sterile business info that we used to know. These website platforms are living documents - undergoing their own kind of design evolution to suit the changing needs of their target audience. When it comes to building websites, businesse…

Typography can be a very powerful tool in creating an overall positive user experience on your website. The best fonts for websites can help you communicate your message much more effectively and engage your visitors. Good typography can spell the difference between an amateur looking site and a professional one, so it’s important to choose your fonts wisely. Here is a good starter guide to choos…

With the recent popularity of influencers earning from blogging their daily lives, learning how to set up a website and monetizing content has never been more attractive. From foodies and travel bloggers, to startups and budding entrepreneurs, you’ll see them everywhere on the internet - individuals leveraging on the income generating potential of their content. While being an influencer can be …

Every business needs a website. When done correctly, a professionally-done website can drive traffic, generate leads and increase revenue for a company. And when it comes to website building, you have two major options: hire website designers to do the job for you or go DIY and build one yourself. Being a website builder, you might think that Strikingly is biased against web designers for hire. …

A web builder makes it possible for individuals with no technical knowledge of website design and development to build their own sites. It lowers the barrier to entry into e-commerce and digital marketing for startups and small businesses that have limited marketing budgets. There are tons of options out there and the choice of site builder can spell the difference between the success or failure …

According to a report by We are Social, there are more than 5 billion unique mobile users in the world today and the number continues to grow as accessibility to the Internet improves in many countries. If you want to capture your target market in this digital era, you need to learn how to make website responsive and adaptive to smaller screens. Even Google thinks the future of search lies in mo…