Freelance Photography Marketing

Welcome to the exciting world of freelance photography! If you're reading this, you're probably a budding professional freelance photographer or considering becoming one. Congratulations on taking this step!

As a freelance photographer, you can create your own schedule, choose your clients, and showcase your creative skills through your work. However, being a freelance photographer is not just about taking great photos; it also involves effectively marketing yourself and your services to attract clients.

In this article, we'll dive into freelance photography marketing and explore how you can market yourself as a professional freelance photographer to attract clients. One key tool that we'll be discussing throughout this article is Strikingly.

Strikingly is a website builder that offers easy-to-use templates and customizable designs, making it a great option for photographers looking to create a sleek and professional online portfolio.

But Strikingly isn't the only tool we'll be covering. We'll be discussing tips and best practices on how to build a strong online presence, leverage local networks, offer referral incentives, and utilize paid advertising.

But first, let's start with the basics - what is freelance photography, and how can you become a freelance photographer? Keep reading if you're ready to take your photography business to the next level and establish yourself as a professional freelance photographer.

What Is Freelance Photography?

Freelance photography is a type of photography in which a photographer works as an independent contractor rather than an employee of a company. They are hired on a project-by-project basis to provide their photography services to clients rather than being employed full-time by a single employer. They may work in various areas, such as wedding photography, portrait photography, event photography, commercial photography, or editorial photography.

Photography Portfolio Template

Image taken from a Strikingly user’s website

How To Be A Freelance Photographer Successfully?

Becoming a freelance photographer can be an exciting and rewarding career path. You may follow these steps to get started:

  • Develop your photography skills. If you want to become a successful freelance photographer, you must have a strong work portfolio. Take courses, attend workshops or seminars, and practice your craft as much as possible to improve your photography skills.
  • Invest in equipment. You will need a quality camera and lens to produce professional-grade photos. Consider investing in lighting equipment, backdrops, and other accessories that can enhance the quality of your photos.
  • Build a portfolio. You need to create a portfolio of your work by taking photos of friends and family or offering to shoot events for free. Use your portfolio to showcase your skills and attract potential clients.
  • Network. Start by attending photography events and connecting with other photographers, clients, and industry professionals. Join online photography communities or forums to build relationships and gain exposure.
  • Market yourself. You may Create a website or social media page to showcase your work, and make it easy for potential clients to find you. Develop a marketing plan that includes targeted advertising, direct mail campaigns, and other strategies to reach potential clients.
  • Set your prices. Determine your pricing structure based on your area's market rates and your experience level. You may offer discounts or package deals to attract new clients as well.
  • Establish your business. Register your business, and obtain any necessary licenses or permits. Consider working with a lawyer or accountant to set up your business structure and handle financial and legal matters.

Remember that building a successful freelance photography business takes time and effort. Stay focused on developing your skills, building relationships, and marketing yourself effectively to grow your business over time.

How To Do Marketing As A Freelance Photographer To Attract Clients?

Identify Your Target Audience

Alright; it's time to get strategic! To effectively market yourself in freelance photography, you must first identify your target audience. Knowing who you're trying to reach will help you tailor your marketing efforts and increase your chances of attracting the right clients.

  • Consider Demographic And Psychographic Factors

Who is your ideal client as a professional freelance photographer? Are you targeting couples looking for engagement or wedding photography? Small businesses in need of product photography? Families wanting a memorable portrait session? By defining your ideal client and their needs, you can better tailor your marketing efforts to reach them.

  • Tailor Your Marketing Strategies To Reach This Audience

In addition to demographic factors such as age, gender, and location, it's crucial to consider psychographic factors such as values, interests, and lifestyle. For example, if you specialize in adventure or travel photography, you may want to target clients who share a love for the outdoors or have a passion for exploring new places.

  • Tailor Your Marketing Strategies To Reach This Audience

Once you've identified your target audience, it's time to tailor your marketing strategies to reach them. This may involve creating specific social media posts, developing targeted advertising campaigns, or offering promotional packages that align with their needs.

Remember, as a professional freelance photographer, you want to attract clients who appreciate and value your work. By taking the time to identify your target audience and tailor your marketing strategies accordingly, you'll increase your chances of finding clients who are a perfect fit for your style and expertise.

Build a Strong Online Presence

In freelance photography; your online presence is your digital storefront. It's where potential clients will go to check out your portfolio, learn more about your services, and ultimately decide to book a session with you. It's important to create a strong online presence that showcases your work and highlights your unique style.

Creating a professional website is one of the most effective ways to attract your target audience and showcase your work convincingly to convince and convert them into buyers. Make sure that your website is easy to navigate and that your portfolio is prominently displayed on the homepage. Use high-quality images that accurately represent your style and showcase your best work. A clear call to action encourages potential clients to book a session with you. You may also want to consider including client testimonials and a blog section to establish yourself as an expert in your field.

It's also important to optimize your website for search engines (SEO). This involves using relevant keywords in your website content, meta descriptions, and image alt tags to increase your visibility in search results. Consider hiring an SEO expert or utilizing online resources to ensure that your website is fully optimized.

Another important aspect of creating a professional website is ensuring that it is mobile-friendly. Many potential clients may browse your website on their smartphones or tablets, so it's essential that your website is optimized for smaller screens and mobile devices.

Finally, consider adding a contact form or booking widget to your website to make it easy for potential clients to get in touch with you. This can help to streamline the booking process and make it more convenient for clients to schedule a session with you. By creating a professional website that is user-friendly, optimized for search engines, and mobile-friendly, you can establish a strong online presence and attract more clients to your freelance photography business.

Website templates for freelance photographers

Image taken from Strikingly

  • Create A Sleek And User-Friendly Website Using Strikingly

In freelance photography, nobody expects you to design and develop websites. However, it's a need for you. Hiring developers may not always be an option, especially when you are starting your freelancing career. This is where Strikingly comes in handy- their templates are perfect for freelance photographers looking for a sleek and user-friendly website.

Strikingly offers a range of customizable templates to create a professional-looking website in minutes. With Strikingly, you don't need coding or design experience to create a website that showcases your work and attracts potential clients.

Easy-to-edit website designs

Image taken from Strikingly product

  • Use Social Media Platforms To Share Your Portfolio And Interact With Potential Clients

In addition to a website, social media platforms such as Instagram and Facebook can be powerful tools for building your online presence and interacting with potential clients. Use these platforms to share your portfolio, behind-the-scenes glimpses of your process, and updates on your latest projects. Respond to comments and direct messages to engage with your followers immediately.

Remember, your online presence is crucial to your marketing strategy as a professional freelance photographer. Creating a strong online presence showcasing your work and engaging potential clients will increase your chances of standing out from the competition and doing more business.

Leverage Local Networks

As a professional freelance photographer; networking is critical to building your business and gaining exposure in your local community. You can expand your network and potentially find new clients by attending networking events and building relationships with other professionals in your area.

  • Offer Your Services For Local Events And Charities

One great way to gain exposure and build your portfolio is to offer your services for local events and charities. This can be an excellent opportunity to showcase your skills and build relationships with potential clients. For example, if you specialize in event photography, offering to photograph a local charity event can help you gain exposure and give back to your community.

  • Partner With Local Businesses To Cross-Promote Services

Another way to leverage local networks is by partnering with local businesses to cross-promote services. For example, if you specialize in product photography, partnering with a local boutique or online store can help you gain exposure to their customer base while providing them with high-quality images for their website or social media platforms.

Remember, building relationships and leveraging local networks takes time and effort. But by putting yourself out there and offering your services to local events and businesses, you can gain exposure, build your portfolio, and potentially find new clients.

Offer Referral Incentives

First; it's essential to understand the value of referrals in growing your business. Not only do they bring in new clients, but they also come with a built-in level of trust and credibility that can be difficult to achieve through other marketing channels. That's why it's crucial to create a referral program that is both enticing and easy to understand.

  • Offer Referral Discounts Or Other Incentives

One effective strategy is to offer referral discounts or other incentives to clients who refer new businesses to you. This could be a percentage off their next photography session or a free print for each new client they refer. Make sure to clearly communicate the details of the referral program to your clients so they understand the benefits and how it works.

Another key factor in incentivizing referrals is delivering exceptional service and creating a memorable client experience. This increases the likelihood that they'll refer new business to you and helps build a loyal client base who will continue to use your services in the future.

  • Encourage Satisfied Clients To Refer New Clients To You

By showcasing your work and highlighting your unique value proposition, you can increase the chances that satisfied clients will refer new business to you. With Strikingly's user-friendly platform, you can easily create a visually stunning website that showcases your portfolio, highlights your services, and includes information about your referral program.

In summary, offering referral incentives and creating a strong online presence with Strikingly can increase your chances of becoming a successful professional freelance photographer. Remember, building a successful business takes time and effort, but with the right strategies and tools, you can achieve your goals and stand out in a competitive industry.

Utilize Paid Advertising

While there are many ways to market yourself as a freelance photographer, sometimes it can be helpful to invest in paid advertising to reach a wider audience. Two popular options for advertising are social media platforms and Google Ads.

  • Consider Running Targeted Ads On Social Media Platforms Or Google Ads

Social media platforms like Facebook and Instagram offer highly targeted advertising options, allowing you to reach potential clients based on age, location, interests, and more. This can be especially helpful if you have a specific niche or specialize in a particular type of photography.

Google Ads, on the other hand, allows you to advertise to people who are actively searching for photography services in your area. By using specific keywords and targeting options, you can ensure that your ads are seen by those most likely to be interested in your services.

  • Use Retargeting

Another strategy that can be effective is retargeting, which involves showing ads to people who have already visited your website but haven't yet booked a session. This can be a great way to stay top-of-mind with potential clients and encourage them to take action.

When creating ads, it's essential to have a clear and compelling message and eye-catching visuals. And, of course, your ads should lead to a professional and user-friendly website. By using Strikingly to create your website, you can ensure that your ads lead to a site that showcases your work in the best possible way.

Attractive freelance photographer website

Image taken from a Strikingly user’s website

While paid advertising may not be necessary for everyone, it can be a valuable tool in your marketing toolkit. Consider your target audience and the type of photography you specialize in when deciding whether or not to invest in advertising. Always make sure your ads lead to a professional and engaging website.


And there you have it - a comprehensive guide on freelance photography marketing and attracting clients. By following these tips and utilizing tools like Strikingly, you can create a strong online presence, network locally, offer referral incentives, and even utilize paid advertising to reach your target audience. Remember, marketing is key to the success of any freelance photographer, and by implementing these strategies, you can turn your passion for photography into a thriving business.

What are you waiting for? Start building your brand, showcasing your portfolio, and booking those sessions today!