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Have you ever thought what’s the difference between an HTTP website and an HTTPS website? What is the difference in both of these terms anyway? How is HTTP different from HTTPS? Why do some websites suddenly start using HTTPS instead of HTTP? If you want to know the difference between an HTTP website and an HTTPS website, and where each one of them is used, then continue reading because that’s ex…

Perfect CTA, or good call to action buttons, play an important role in increasing the conversions of a website or landing page. Oftentimes even when a site visitor is influenced and convinced to make a purchase, they end up getting confused as to what to do next. If there are no powerful call to action buttons, customers are not able to find the direct and most convenient way of buying anything f…

Shipping is frequently the “make or break” factor in an online purchase. If it's too expensive, not available through their preferred carrier, or cumbersome in some way, a potential consumer will happily abandon their shopping basket and go elsewhere to find what they want. However, there are numerous strategies to avoid losing customers due to a simple delivery option. Some numerous add-ons and …

It's critical to assess your company frequently to verify that you're on the right route. One of the most crucial parts of any business is inventory management. How has inventory management worked out for your small business? Have you ever had the proper things when you needed them? Have you ever lost a sale due to an item being out of stock? Or did you lose money because you had too much invento…

When it comes to music, or if you are from the music industry, you must be familiar with the fact that music marketing requires the same kind of strategies and tactics that promoting any other kind of product or service does. People who come from the music industry are those who are passionate about music. Therefore, they must carry out their music marketing also with the same amount of passion, …

This pandemic has closed down a lot of doors. And this applies to not just literally the doors of our homes, but it also applies to different doors of opportunities - in academics, for professional careers, food businesses, corporations, health services, among others, that were shut closed, some even before they were completely open. With the time that you had during the pandemic lockdowns, I’m s…

Are you interested in starting a consulting business? Do you have ideas in your mind on the kind of consulting firm you want to run, but are not sure where and how to begin? Are you stuck at the initial stages of coming up with a business plan? If your answer to any or all of the above questions is ‘Yes’, you have come to the right place. In this post, we will be discussing all the basic things t…

A huge part of your business's visual identity is your logo. Your logo is what symbolizes your brand. It brings your audience’s attention towards your business. Thus, finding the logo that is right for your business is a vital step in your marketing and promotional strategies. There is a lot that you have to go into creating your logo - one of which is deciding the best logo size to use. In this …

A landing page that converts can be the greatest success element in the marketing funnel of a business. Building landing pages used to be a very complicated and technical process. But now, with the help of so many website-building platforms and tools, almost anyone can learn how to make a landing page. Creating landing pages that convert is not a web developer’s job anymore. If you are starting a…

This is no brainer for anyone running a business that they need to have a marketing plan that helps them to build their brand. In other words, every business needs to do brand marketing. The world that we are living in is not only competitive but also very digitized. If you are running a business, you need to keep a keen eye on the changing market trends and keep pace with the advertising strateg…

For so many companies in the world, website security vulnerabilities are not the focal point of the management, until they are faced with a serious breach. In reality, web security and security issues should be a priority, as we are actually living in a very digitized world these days. Security vulnerability is a serious issue and needs to be addressed accordingly. If your website is facing secur…

Recent research claims that more than 25% of the people around the world make a video of 10 hours or more per week, whereas 33% of the people make a video of 4 hours or more per week. Different brands create opportunities for videos across multiple forums, such as mobile devices, social media platforms, and video platforms such as YouTube and Dailymotion. With an increase in the popularity of vid…

You know what they say: “Failing to plan is planning to fail.” Well, whether you are an already established business owner or a newbie entrepreneur, it is important for you to know and realize that you need a business plan to increase sales. Knowing how to create a sales plan is one of the most helpful and formative things you can do for yourself and your business. A sales plan will help you brin…

There is no doubt that online selling has gained popularity over the past few months. Ever since the coronavirus pandemic emerged, it has become a trend for numerous companies. Due to the pandemic, the delivery of products has become complicated. Precautionary measures were taken in every affected country, letting the people know about the importance of online business for their survival. One of …

A booming business or a progressing career is usually represented by the number of customers and/or clients that one can accommodate. It is the busyness of having many people have to communicate and respond that you can use as an indication that whatever you are doing is working. However, this success is meant to last. And for it to last for more than a few moments, you have to find a way to sust…

We don’t think it is a mystery when we say that almost every working and non-working person has a social media account associated with his name. Whenever we open our social media account, we often ask ourselves what we should post next. Now, we can save our and our partners’ time by having an effective social media content calendar. According to a marketing statistic, an online marketing site pos…