How To Create an SEO-Friendly Website Structure

When building a website, there's more to it than just creating a visually appealing design. One of the most critical components of any successful website is its structure. But what exactly is an SEO-friendly website structure, and why is it so important?

A. What is website structure?

An SEO-friendly website structure refers to the organization and design of your site's content, pages, and navigation menus in a way that makes it easy for search engines to crawl and index your site's pages. It's about creating a logical hierarchy that guides visitors through your site while also optimizing for search engine algorithms.

When you create a website structure, it's essential to consider the user experience and how visitors will navigate your site. The structure should be intuitive, and visitors should be able to find what they are looking for easily. A well-structured website also helps reduce bounce rates and increase engagement, positively impacting your website's ranking in search engine results pages (SERPs).

Types of Website Structure

  • Hierarchical structure

This type of structure is based on a clear hierarchy of pages, with the homepage at the top and subsequent pages organized beneath it in a logical order. This structure is commonly used for large sites with a lot of content.

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  • Sequential structure

In this type of structure, pages are organized in a linear sequence, with each page leading to the next. This structure is commonly used for tutorials, courses, and other types of content that are meant to be consumed in a specific order.

  • Webbed structure

When creating website structures of this type, it is more open-ended, with pages linking to each other in a more random or organic way. This structure is commonly used for sites with a lot of related content but doesn't necessarily has a clear hierarchy.

  • Matrix structure

In this type of structure, pages are organized based on multiple categories or tags, allowing visitors to navigate content based on different criteria. This structure is commonly used for sites with many products or services, such as e-commerce sites.

  • Database structure

This structure is used for sites with a lot of dynamic content, such as news sites or social media platforms. In this structure, content is organized based on specific attributes or tags, allowing visitors to filter and search through content based on their interests.

B. Why is an SEO-friendly website structure important?

An SEO-friendly website structure can significantly impact your site's search engine rankings. But more than that, it can also:

1. Helps search engines understand your site's content

When you create a website structure that is SEO-friendly, you make it easier for search engine bots to crawl and index your pages. Organizing your content into categories or topics and creating a logical hierarchy of pages can help search engines understand the relationships between pages and the overall theme of your site.

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2. Improves user experience

A well-structured website is intuitive and easy to navigate, which improves the user experience. Visitors should be able to find what they are looking for quickly and easily, and the site's structure should guide them through the content. A positive user experience can lead to increased engagement, reduced bounce rates, and improved conversion rates.

3. Helps increase organic traffic

An SEO-friendly website structure can help improve your site's visibility in search engine results pages (SERPs). Making it easier for search engines to crawl and index your pages increase the likelihood of your site ranking higher for relevant search queries. This move can lead to increased organic traffic to your site.

4. Increases the potential for internal linking

Organizing your content into categories or topics creates opportunities for internal linking between pages. Internal links help visitors navigate your site and can improve your site's SEO by spreading link equity.

5. Helps ensure your site is mobile-friendly

An SEO-friendly website structure should be designed with mobile users in mind. With more people using their mobile devices to browse the internet, having a responsive design that adapts to different screen sizes is essential for providing a good user experience and improving your website's search engine ranking.

Some common mistakes people make when creating their site's structure include using too many subfolders or categories, not having clear navigation menus or internal links between pages, and not optimizing their URLs or page titles for keywords. Refrain from making the same mistakes.

Strikingly: Helping You Build Your Website Around SEO

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Strikingly offers a user-friendly platform that allows you to create an optimized website structure without any coding experience required. With features like customizable templates, drag-and-drop page builders, and built-in SEO tools, Strikingly can help you create a visually appealing website optimized for search engines.

In the next sections, we'll dive deeper into the different aspects of creating an effective website structure, including keyword research, optimizing URL structure and content structure, technical considerations, and monitoring and maintenance. So let's get started!

Understanding Website Structure

When creating a successful website, understanding the importance of website structure is crucial. Website structure refers to how your website's pages are organized and linked together.

Importance of Website Structure

One key aspect of website structure is a hierarchy. This refers to how pages are organized in relation to one another. Creating a clear hierarchy allows visitors to easily navigate your site and find what they want.

For example, if you run an e-commerce site selling clothing, you might have a homepage that links to categories like Men's Clothing and Women's Clothing. From there, each category would link to subcategories like Tops or Bottoms, and so on. This creates a logical flow that makes it easy for visitors to find what they need.

The Role of Navigation Menus

Navigation menus also plays an important role in website structure. These menus typically appear at the top or side of your site, allowing visitors to quickly access different sections or pages.

When creating your navigation menu, it's important to keep things simple and intuitive. Avoid using too many dropdown menus or confusing labels that might confuse visitors.

Creating a Logical Website Structure

Creating a logical website structure involves more than just organizing pages into categories and subcategories. It also means thinking about how different pages relate to one another.

For example, if you have a blog section on your site, you might want to link related posts together using internal links. This not only helps visitors find more content they're interested in but can also improve search engine rankings by showing search engines that your content is relevant and valuable.

Minimizing the Number of Clicks to Important Pages

Finally, when creating your website structure, reducing the number of clicks required to reach important pages is important. This means placing essential pages like your Contact Us or About Us page within a few clicks of your homepage.

Keeping these tips in mind and creating a logical, intuitive website structure can improve user experience and search engine rankings. And with Strikingly, creating an SEO-friendly website structure has never been easier.

Keyword Research & Implementation

When optimizing your website for search engines, keyword research and implementation are crucial components. Here are some tips on how to effectively identify and use keywords:

  • Identifying the right keywords for your website

Before you start creating content, it's important to do some research and identify the keywords that are relevant to your business or niche. This will help you understand what your target audience is searching for and tailor your content accordingly.

Many online tools can help you with keyword research, such as Google Keyword Planner or SEMrush. Look for keywords with high search volume and low competition, as these will give you the best chance of ranking well in search results.

  • Understanding keyword placement and density

Once you've identified your target keywords, it's important to use them strategically throughout your website. This includes in page titles, meta descriptions, headers, and body text.

However, it's important not to overdo it with keyword usage. Search engines can penalize websites that engage in keyword stuffing, which is the practice of unnaturally using a high number of keywords.

Instead, aim for a keyword density of around 1-2%, meaning your target keyword should appear once or twice per 100 words of content.

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  • Using long-tail keywords to improve targeting

While broad keywords can be competitive and difficult to rank for, long-tail keywords offer a more targeted approach that can help you attract more qualified traffic.

Long-tail keywords are longer phrases that typically have lower search volume but higher intent. For example, instead of targeting shoes, you might target women's running shoes with arch support.

By using long-tail keywords throughout your website, you can attract visitors who are specifically looking for what you offer.

  • Avoiding keyword stuffing

As mentioned earlier, it's important to avoid keyword stuffing at all costs. This risks penalties from search engines and makes your content less readable and engaging for your audience.

Instead, focus on creating high-quality content that naturally incorporates your target keywords in a way that provides value to your readers.

Optimizing URL Structure

In the world of SEO, every little detail counts. One aspect often overlooked is the structure of your website's URLs. A well-optimized URL structure can make a big difference in how search engines interpret and rank your website.

Importance of Descriptive URLs

Descriptive URLs are essential for both search engines and users. They clearly indicate what the page is about and help users understand where they are on your website. A descriptive URL can also improve click-through rates (CTR) by making it easier for users to identify relevant pages in search results.

Using Proper Hierarchy in URLs

Proper hierarchy in URLs involves using a logical structure that reflects the hierarchy of your website's content. This means using subfolders to organize pages into categories and subcategories rather than using long strings of numbers or random characters.

For example, if you have a blog section on your website, you could use the following URL structure:

This structure clearly indicates that the post belongs to a specific category within the blog section.

Avoiding Dynamic URLs

Dynamic URLs are generated automatically by content management systems (CMS) or other software applications. They often include parameters such as ?id=123 or &page=2. These types of URLs are difficult for search engines to crawl and index properly, which can negatively impact your rankings.

To avoid dynamic URLs, ensure your CMS or web development platform generates static URLs instead.

Utilizing Canonical URLs to Avoid Duplicate Content

Duplicate content can harm your SEO efforts by confusing search engines and diluting the authority of your pages. One way to avoid duplicate content issues is using canonical tags in your HTML code.

A canonical tag tells search engines which version of a page should be considered the primary version, even if there are multiple versions with different URLs. This helps to consolidate that page's ranking signals and avoid duplicate content penalties.

Optimizing Content Structure

When optimizing your website for search engines, content is king. But it's not just about creating great content - you also need to structure it in a way that makes it easy for users and search engines to navigate. Here are some tips for optimizing your content structure:

The role of headlines and subheadings

Headlines and subheadings are crucial for organizing your content and making it easy to scan. They also play an essential role in SEO, as search engines use them to understand the hierarchy of your content. Make sure your headlines accurately reflect the topic of each section, and use subheadings to break up longer blocks of text.

Using bullet points and lists to improve readability

Bullet points and lists are another effective way to break up long paragraphs and make your content more readable. They also help draw attention to key points, which can be especially useful for skimmers looking for quick answers.

Incorporating internal and external links

Linking within your site (internal linking) can help users discover related content and keep them on your site longer, which can improve SEO metrics like bounce rate and time on site. External links (links to other websites) can also be beneficial if they provide additional context or resources for readers.

Creating a mobile-friendly layout

With more people accessing the internet on mobile devices than ever before, having a mobile-friendly website is essential for both user experience and SEO. Ensure your website design is responsive (meaning it adjusts automatically based on screen size) and that all text is legible on smaller screens.

Start implementing these strategies today! And if you're using Strikingly website builder, you'll be happy to know that many of these features are built-in, making it easy to create a website structure that's both user-friendly and search engine optimized.

Technical Considerations

When it comes to website structure, there are technical considerations that can make a significant impact on your search rankings. Here are some important factors to keep in mind:

  • Optimizing images for faster loading times

Images are an essential part of any website, but they can also slow down your site's loading time if they're not optimized correctly. Optimizing your images is crucial to ensure that your website is running smoothly and quickly.

One way to do this is by compressing your images without sacrificing quality. You can also use the right file format, such as JPEG or PNG, depending on the type of image you're using.

  • Implementing schema markup for better search results

Schema markup provides additional information about your website to search engines like Google. Implementing schema markup improves how your website appears in search results and provide more context about what your site offers.

Various schema markup types are available, including local business, product, and article schemas. By choosing the right schema for your site and implementing it correctly, you can improve the visibility of your content in search results.

  • Improving website speed and performance

Website speed is critical to user experience and SEO rankings. Slow-loading websites can lead to high bounce rates and lower search rankings.

To improve website speed and performance, you can optimize code and scripts on your site, reduce server response time by using a reliable web host provider, minify CSS/JS files (remove unnecessary white spaces), enable browser caching (to store frequently accessed files), etc.

  • Ensuring mobile responsiveness

Mobile devices account for more than half of all internet traffic worldwide; hence it's crucial to ensure that your website is mobile-friendly or responsive. When creating a responsive design for mobile devices:

1. Use readable font sizes

2. Make sure buttons are easy to tap

3. Ensure that the website layout is easy to navigate and scroll

4. Use a responsive website builder like Strikingly, which can automatically adjust your website's design for different screen sizes.

Optimizing your website's technical aspects can improve its performance and user experience. This, in turn, can lead to higher search rankings and more traffic to your site when you create a website structure.

Monitoring and Maintenance

As with any aspect of your website, monitoring and maintenance are crucial to ensuring that your website structure remains SEO-friendly. Here are some key steps to take:

A. Conducting regular website audits

Regular website audits can help you identify any issues with your website structure and make necessary adjustments. This includes checking for broken links, duplicate content, and other technical issues that may impact your search rankings.

B. Keeping up with algorithm changes

Search engine algorithms are constantly evolving, which means you need to stay on top of the latest changes to maintain an SEO-friendly website structure. This includes staying up-to-date on best practices for keyword research and implementation and understanding how changes in search algorithms may affect your website's search rankings.

C. Monitoring website traffic and search rankings

Monitoring your website's traffic and search rankings can help you identify areas where you may need to improve your website structure. For example, if you notice a drop in traffic or a decline in search rankings for particular keywords, this could indicate an issue with your website structure that needs to be addressed.

D. Making necessary updates and adjustments

Based on the results of your regular audits and monitoring efforts, it is crucial to make any necessary updates or adjustments to your website structure to maintain an SEO-friendly site. This could include optimizing content for specific keywords or changing navigation menus to improve user experience.


When building a successful website, an SEO-friendly structure is crucial. It can be the difference between appearing on the first page of search results or getting lost in the vast abyss of the internet.

Using Strikingly can help you create a website structure optimized for search engines. With its easy-to-use interface and customizable templates, you can build a website that looks great and performs well in search rankings.

But building an effective website structure goes beyond just using the right tools. Here are some final tips to remember:

  • Strikingly offers a range of features that can help you optimize your website for search engines, such as customizable URLs and mobile-responsive design options. By utilizing these features, you can ensure that your website is structured in a user-friendly and search engine-friendly way.
  • When creating your website structure, remember the hierarchy and navigation menus. Make sure your pages are organized logically and minimize the clicks it takes to get to important pages.
  • Additionally, conducting thorough keyword research and implementing them throughout your content can improve your search rankings.

Don't wait any longer to optimize your website's structure for search engines! By implementing these tips and utilizing tools like Strikingly, you'll be well on your way to improving your online presence and growing your business through increased web traffic.

Understanding what is meant by website structure is essential when building a website that is both user-friendly and search engine-friendly website. When you create a website structure that makes sense, conduct thorough keyword research, and utilize tools like Strikingly, you can build a website that looks great and performs well in search rankings.

What are you waiting for? Start building your SEO-friendly website structure today!