As a startup business owner, you will find yourself amidst the journey of firsts. Starting a business is quite exhausting, from your first website to the first content you publish, from your first media appearance to your first website visit. In an ideal world, you can create creative content ideas for your website and get the audience's attention to follow next. But we all know this is not always the case. Sometimes, you run out of website content ideas and seek new inspiration. Content is king, but not all content will suit a startup business. You should create content your customers love and present it uniquely. As you can see, there are podcasts, social media contests, and blogs to help deliver your brand message to the world.
Content marketing is widely used in any industry, being one of the most cost-efficient marketing strategies. Marketers and business owners use it to achieve their goals for brand promotion, new product launches, and improving website visibility. Your online content can also build audience trust in your brand. It helps connect your brand to your target customers and establish brand authority. With these benefits, you realize the significant impact of creative content on your website.
Nowadays, there is tough competition among businesses in the online environment. For a startup website to stand out, its content must be superb. Website content ideas can be presented in different formats. You should choose all the channels or platforms that most of your target audience use. Create the best website content idea that suits your startup business.
1. Blog Posts 2. Simple Tutorials 3. Testimonials 4. Special Offers 5. Infographics 6. Podcasts 7. FAQs
8. Behind-the-Scenes 9. Collaborative Posts 10. Short Videos
1. Blog Posts
Add a simple blog to your startup website. You can also share short articles about your products, services, or industry. Keep in mind that there are multiple businesses in your niche. Your website content ideas should be complete and comprehensive so they would not be lost among other brands. A blog post is a creative way of storytelling. You tell a story about your startup business, including images of products, and give your audience a hint of your inspiration. Share articles about the benefits and distinct quality of your products.
Over the years, blog posts have helped many businesses reach their target audience and rank well on search engines. Targeted keywords are used to optimize content. Website content ideas for blogs can also be tied up with current events or trends that are relevant to your business. Informative topics about health and safety are also examples of creative content ideas for website.
2. Simple Tutorials
How-to’s or simple tutorials are famous these days. Thanks to social media platforms like YouTube, Facebook, or TikTok, there is no skill you can’t learn online. You can use this as creative content ideas for your website. If you have an online shop for home appliances, try uploading video tutorials with step-by-step procedures on how to use the products. This will help your customers get familiar with what you’re selling online. Share tips and tricks that can alleviate difficulties in performing their daily tasks.
Today’s technology has improved our lives. Moms can simply search for a five-minute video of a no-bake cake for a family dessert. Dads can now watch video tutorials about minor home repairs instead of hiring a carpenter. As a startup business owner, your website content ideas should always prioritize how you can make someone’s life better.
For startups, testimonials are precious assets you can use to promote your brand and increase sales. Engage with your first customers and encourage them to give feedback about your products and services. The best website content ideas are social proof from people who have tried your brand. You can create a testimonial section on your website to show your existing customers’ satisfaction with your product. Share it on your social media page, where people hang out and discuss their experiences. Encouraging your customers to leave reviews or rate your product can help you improve your brand.
If your startup business is into sales, special offers, and giveaways are some of the best website content ideas if your startup business is into sales. You can allot a portion of your homepage or another section next to your online store for discount codes or promos. Sending newsletters with personalized promo codes is also an excellent idea for startups. Keep track of these special offers and ensure that your customers can use the discount codes on your online shop.
Giveaways and contests are some of the best website content ideas that boost engagement with your audience. Ensure to keep it cool and have a friendly approach when informing them about the contest rules to avoid misunderstanding.
Nowadays, we see different ways of presenting information online. Infographics are a creative graphical representation of a simplified concept. It aims to provide easy-to-understand details about your product features, benefits, etc. One of the best website content ideas is using multiple formats, such as videos, audio, images, and texts. Infographics make it easier to explain complex concepts about your startup business. If done right, it can make people relate to your brand.
Podcasts are digital audio files of a series of episodes discussing a specific topic or elaborating on it as if talking directly to the listeners. This is one of the best website content ideas for startups. Have a live interview and enlighten your listeners about your startup business. Podcasts can be done collaboratively with an influencer. If you love to do the talking and your niche is engaging for the audience, it’s best to start your podcast. Make sure to feature or link your channel on your website and social media page. It’s one of the fastest ways to introduce your brand.
FAQs stands for Frequently Asked Questions about your product or brand. It is what your new or existing customers regularly ask about your products or services. Having an FAQs page on your website will help lessen the number of inquiries your customer service representatives receive daily. It’s like a knowledge base about your startup business that answers their questions. Moreover, it can be beneficial for both you and your customers. We’re talking about saving your precious time.
With Strikingly, you can add sections for FAQs and custom forms for customer feedback. You must not just answer their questions but encourage them to get in touch for feedback or suggestions on how to improve your services or products.
Website content ideas can be about the story behind your successful projects. These are behind-the-scenes photos or footage of launching new products, introduction of your brand ambassadors, or the inauguration of new branches. Sharing your success story with your customers can get them involved in your journey. You give them a glimpse of your trial and error stage. People love it when you become realistic and honest. It makes your brand more human rather than a mere logo.
You can work with blog writers or content creators with a huge number of following. Find startups within the same niche or at least related to your industry. Working with people who understand what you’re going through is a good idea. Collaborative posts will help one another and gain mutual benefit in the end. Many small business owners know the opportunities to collaborate with other brands. You can both develop creative content ideas for your website that can drive more traffic.
10. Short Videos
Among other website content ideas, short videos are the most popular ones. It has been presented creatively, like what we see in ads, teasers, etc. Short video tutorials, life hacks, demos, and the like can grab your target customer’s attention. Since it’s a short video, you must ensure the first five seconds will entice your audience.
Can’t get enough of the best website content ideas we listed here? It’s fine. You have all the essential things you need to know to get started. Remember to keep your content complete and comprehensive. You can write a whooping one-thousand-word blog, but is the lead eye-catching enough to make your audience stop? Website content ideas are too many to mention. As a startup website owner, you should know your target audience personally. You must decide on the characteristics you want your customers to perceive with your brand. Website content showcases your brand to the public. Do you sound friendly, smart, or serious? You should choose the best approach.
Image taken from Strikingly
Don’t forget the importance of selecting the best platform to build your website. Strikingly ensures our website users have the tools and features to present their creative website content ideas. Our branding and marketing tools are ready for startup owners like you. With us, you’re not alone in your journey of firsts. We have a team of experts. Build a startup website at Strikingly today.