Nowadays, most people find it hard to choose from multiple product brands. It’s up to business owners and marketers to decode what makes people buy a specific product. Is it because of what they saw on social media ads, product packaging, or website testimonials? The answer to this question can only be found inside the customer's mind.
Without a direct and reliable source of information about the customers’ wants and needs, no branding or marketing strategy will work. This is the best thing about neuromarketing. It helps predict human brain activities that lead to decision-making and desirable actions. Indeed, the neuromarketing definition is difficult to understand if we use standard terminologies in neuroscience. We tried to keep it simple for aspiring entrepreneurs and marketers wanting to take business is to the best spot.
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What is Neuromarketing?
Neuromarketing applies knowledge in cognitive science research and neuroscience-based approaches to unravel customers’ needs, decisions, and motivations in choosing a specific brand. It includes thorough research to understand subconscious behaviors or actions that lead customers to purchase something. Neuromarketers try to decode customers’ behaviors using a combined knowledge of Psychology or other behavioral science studies.
Since most customers do not proactively express their needs, neuro marketers find ways to predict non-conscious behaviors.
Knowing the customers’ subconscious thinking helps business owners cater the best products and services to their target customers.
Using neuromarketing in web designs, brand logos, and social media content can help stimulate the audience’s feelings or emotional reactions. In most cases, it leads to favorable actions such as trying a specific product brand or sharing thoughts about the business. These days, advertisers focus on eye-catching designs and compelling narratives to evoke their target audience's minds. They think out of the box instead of going with the flow of traditional marketing research.
Image taken from Chiara Scarabotti website
To those who know neuromarketing, they know it’s also often referred to as ‘consumer neuroscience.’ Neuromarketers use consumer neuroscience tools to evaluate web designs, online content, ads, product packaging, and other branding materials to analyze the audience’s response. The two commonly known tools used in consumer neuroscience are fMRI, EEG, and SST. These are the primary tools to measure brain activity related to specific brain functions. For example, SST or Steady State Topography measures the speed of electrical activity on the brain's surface, linking changes in certain areas to specific metrics.
For startup business owners, neuromarketing is essential to branding and advertising strategies. It can help tailor-fit marketing plans according to the target customers’ motivations to purchase or choose your brand. If you think your standard marketing tactics don’t work, it’s time to level up your business using neuromarketing.
Simplified Tips on How to Do Neuromarketing
As the neuromarketing definition implies, the application of knowledge in neuroscience and cognitive science research is not just an ordinary marketing strategy for business. Neuromarketing conducts a practical analysis of how people react and take action when they see a specific product or brand they love. There are essential brain-friendly messaging components used to grab your audience's attention. If you want to know how to do neuromarketing, these simple tips will help you nail it.
1. Keep It Simple
The purpose of neuromarketing is cutting down the chase of too many choices. Try to keep it simple for your customers. It’s only natural to find it challenging to decide when we are offered a pool of options. Give your customers the best recommendations. They are most likely to purchase in your shop if they think you’ve given them what they need right away. Avoid unnecessary distractions that may lead to an abandoned shopping cart. As a business owner, the last thing you want from your customers is to leave your website. Most people don’t have the exact idea of what they want. You must market your product as valuable and essential to your target customers.
2. Visual Matters
Your branding materials, website design, and marketing content should deliver a clear message to your customers. Be consistent with the colors, font styles, and images you use for your marketing strategies. It is important for your brand to be memorable to your customers. Give your business a sense of brand identity that people will remember. Hence, the role of visual effects and materials matters in making your brand unforgettable.
Image taken from [Salaam Swipe
](https://salaamswipe.mystrikingly.com/)Your business homepage can make or break the chance of getting your audience’s attention. The first five seconds of your customers on your website are crucial. Your visual presentation matters in making them stay a bit longer. It’s important to understand the color Psychology that is appropriate for your business. Be careful in choosing the right color for your brand to get a positive image impact on your customers.
Strikingly has artistic website templates for personal and business use. You can choose from minimalist to creative themes you can start from scratch. Create eye-candy designs that will make high-conversion landing pages.
Image taken from Strikingly templates
3. Enhance Speed
In a physical store, it’s great to have an enthusiastic shop helper assist a customer with speed. It’s the same as your online shop loading fast to get to the product page and checkout process. If your website takes time to load, it will negatively impact user experience. Ensure a user-friendly web design to make your customers feel at ease.
Some people are in a hurry to buy something online or make a reservation at their favorite restaurant. Enhance website speed and ensure easy navigation. Neuromarketing understands customers’ frustrations and conflicts with time-consuming transactions. It can trigger undesirable actions that lead to losing potential customers and sales. In a fast-paced world, people want things done as quickly as possible. Every business owner knows the importance of respecting their customers' valuable time.
4. Safety First
It’s great to have good ratings and positive recommendations from people who tried your product. They give a hint about the safe and high-quality products you sell. Aside from social proof, you can create blog content or ads promoting safety and quality products. Product safety matters to many people. It can build trust among your customers, and they will feel comfortable sharing it with their loved ones. Using neuromarketing can help your brand have a good reputation.
5. Break From the Ordinary
The technique is called a pattern interruption. When people are used to repetition in everything they see and encounter daily, it leaves room for new thinking. Using neuromarketing can help you break from the ordinary to come up with fresh and enticing branding ideas. It’s okay to break from the usual stuff. As long as the message is clear and it sticks to your brand image, it’s okay to be unique and different.
Benefits of Using Neuromarketing
The goal of neuromarketing is to understand customer behavior thoroughly. Once you decipher your customers’ wants and needs through their non-conscious reactions or gestures, it will be an excellent opportunity for your business.
Some neuromarketing definitions may be too heavy to absorb, but it simply boils down to ‘understanding your customer’ – what they want from your brand or how you can make them choose your product. The benefits of using neuromarketing are evident to big brands, especially in the fashion, beauty, and technology industries. You can see how they produce innovative marketing campaigns and how people love them.
Image taken from Beauty INU website
Businesses want to find out how feelings and memories attached to their brands affect one’s buying decision-making process. What’s interesting about neuromarketing because it lets us see what a person’s brain is thinking. Tracking eye movement or facial expressions helps identify what grabs the customers’ attention. The use of EEG or electroencephalogram shows the brain imaging to see if a specific ad makes a customer feel excited or interested.
Somehow, the misconceptions about neuromarketing make it appear to be a manipulative marketing strategy, but this should not be the case. Most people are now influenced by technological innovation and the online environment. For instance, it makes your business look cool to have integrated software on your website that records your customers’ visit history. As an entrepreneur, you want to build a solid brand. There are many benefits of using neuromarketing, but below are some of the best results when you have a deeper understanding of your customer's interests and preferences.
- Keep up with the business trends.
- Improve personalized recommendations.
- Make your brand unforgettable.
- Turn buyers into loyal customers.
- Increase sales and drive traffic.
- Grow your business globally.
It’s impressive how using neuromarketing tools can show entrepreneurs the customers’ thoughts about their brand. Modern advertising makes it possible for marketers to dive deeply into consumer behavior. It’s like a domino effect that leads to desirable results and attainable business goals. While there are hesitations in neuromarketing techniques, many business owners embrace the benefits rather than the arising misconceptions. For aspiring entrepreneurs and marketers, neuromarketing is something to look forward to.
Strikingly understands the importance of knowing what your customers feel or think about your brand. We have the best web services, features, and tools to help website users achieve their goals. From fresh artistic themes to mobile-first web designs, we’ve got what your need to keep up with the trends. You can manage your business website on the go with the Strikingly mobile app. Link social media pages and share content about launching new products. Moreover, engage with your audience and get real-time reports about their activities on your website all in one place. Start your journey with us.