In a world filled with businesses, in every street, avenue, and platform all around, it’s easy to get lost in it all. And while, as a consumer, this is a good thing that we can take advantage of and relish upon, it’s the way in the opposition for business owners. Therefore, now that you are not just an average customer but are indeed a business owner too, you have to come up with different ways to help your business stand out from all the rest. You mustn’t let it get lost in the sea of existing business websites and are yet to exist. This is where website marketing comes in. Today, let’s discuss how you can single-handedly master this using the different website marketing tips and strategies that we will discuss today.
What is Website Marketing?
To start it off, let’s acknowledge the elephant in the room by making it clear that website marketing is not the same as digital marketing. See, with digital marketing, you are promoting your business and your main products and services. Your website might be one of the best digital marketing tools you have, but it is not the only one. Website marketing, on the other hand, is the promotion of your website itself. The main goal of this is to bring more traffic to your website. The more traffic you’ve got, the better your chances of getting new customers and/or new orders and purchases from old ones. By ensuring that your main digital marketing tool is well marketed and optimized for both customers and search engines, you set yourself up for success.
Coming up with the right website marketing strategies is not an easy task. It requires you to really know your business and your website. And while we can give you some advice on what generally works, at the end of the day, it’s entirely up to you how you will apply all the website marketing tips and tricks we give to how your business will best benefit from it. This is why website marketing for businesses all look different from one another. The key is to understand what your website needs to get more traffic, what your website is already doing well, and what your website is lacking.
Website Marketing Strategies and Tips
1. Know All About Your Website Analytics
Image taken from Strikingly Product
Your website analytics are an important part of all website marketing strategies. As we previously mentioned, knowing all about what part is your website is already rocking and what aspect of your website needs improvement. Website analytics include how many visitors your website had for the day and which of your website marketing strategies work for a specific period. Strikingly analytics allows you to see and analyze those data as well as the number of purchases made, which pages got the most traffic, where traffic mainly comes from, and what devices are being used by most of your visitors and customers - and many more. With all of this information at hand, you will be more and better equipped to optimize your website marketing strategies accordingly. You can easily decipher and decide what works best for your website and your business and what aspects of all your endeavors need further improvements and more attention.
2. Create an Affiliate Program
Image taken from Strikingly Product
An affiliate marketing program refers to a program where you encourage people to promote your website in exchange for a certain form of reward or remuneration. Usually, these affiliates are also your current or previous customers so they have some credibility as to their feedback and promotion of your products and services. This is a good website marketing tip because customers often make the best salesman. They not only usually have a far audience reach, but they also seem more friendly and believable to the common public because they are in the status quo. In addition, this is also one of those website marketing strategies where you are essentially hitting two birds with one stone - you don’t just get your website promoted, you are also saving up on costs since affiliate marketing sometimes is cheaper than your regular website marketing strategies.
3. Impress Google and Other Search Engines
You know how they say, “What’s the point if no one is going to see it?” That exactly sums up how important it is for your website to be known by Google and other search engines. None of your other website marketing strategies will make much of an impact if the biggest search engines won’t introduce you to the public when they ask. Topping the search engine results is one of the best website marketing strategies and it’d be a shame if you don’t work towards it. And by working towards it, we mean optimizing your website and its content specifically for search engines. SEO techniques vary from business website to business website but the most common are using the right keywords, adding alt-text to your images, adding meta-descriptions, using the right file formats, etc. And while these may seem time-consuming and tiresome, we assure you that it will be worth it in the long run.
Customers love to know that you are approachable and that you are always willing to lend them a hand whenever they need it. One of the best website marketing tips we can give you about that is to use live chat on your website. This way, your customers will appreciate the enthusiasm for you wanting to start the conversation to make their customer experience more enjoyable and they would be more encouraged to actually reach out and interact with you. Website marketing for businesses can be tricky depending on the kind of industry you are in but talking to your customers and letting them know that you offer a safe space and a helping hand is a commonly good strategy for all types of businesses. Strikingly offers you two choices regarding the matter: Strikingly Live Chat or Messenger Live Chat. You can easily add the feature to your own website as part of your website marketing strategies.
5. Your Website Link Should Be Everywhere
While it’s never a good idea to flood the different online (and even offline) platforms with too much of your own content, you have to take advantage of the fact that there are a lot of tools that you can use to share your website link to the world. Social media platforms of all kinds usually save a specific spot just for you to add your website link to it. See, this is one of the best website marketing strategies because it’s always a good thing that people have an easy way to find your website. And it would help your website marketing endeavors even more if you are very much active on the different online platforms. The wider your audience based on these platforms, the more likely you are going to reach them and lure them towards clicking the link to go to your website.
In addition to adding your website link to your bio sections, you also have to remember that social media, in general, is a good tool to utilize and take advantage of. People of all ages, races, sexualities, and generations run rampant on social media. This list of website marketing tips won’t be complete without us mentioning and suggesting that you maintain a good social media presence - especially in the platforms where your target audience usually is. You can use these kinds of online platforms to share your website content, lead them back to your website, and essentially accomplish a good website marketing endeavor. You can further these efforts by also connecting your social media accounts on your website - or even adding your own social media feed on your website so that your site visitors can have a peak at your feed and profile.
7. Partner with Influencers
Influencer marketing has been getting a lot of attention these days. Maybe it’s because they are greatly relatable to customers since they usually are “common people” like each and every one of us. They aren’t celebrities or famous stars but with their huge follower counts, they might as well be commercial models and star endorsers. One of the most useful website marketing tips that we can give you is to find the right influencers that have the same target market as you. This will help both of you in advancing your brand and reputation and reeling in more and more customers. Influencers can not only increase your own follower count, but they can also greatly increase the results of your website marketing strategies by leading more traffic towards your website.
Building and maintaining a website are already difficult jobs on their own - but adding website marketing to that pile of tasks will not just jumpstart your business reputation in the online platform, you will also be setting your business up to be successful in the long run. In simple words, all your efforts to properly execute all the website marketing strategies that we talked about today will pay off in the end. Sign up with Strikingly today and gain a friend and partner that will help you achieve and manage all of their tips and tricks!