The Role of Technology in Modern Customer Care: Tools and Techniques for Effective Support

The world of customer care is where businesses, big and small, invest time and resources to ensure their customers feel valued and heard. But what exactly is customer care? Is it the same as customer service? Do you need a customer care plan, or are customer care programs enough?

What is Customer Care?

Customer care is the approach businesses take to interact with customers throughout their journey. It involves actively listening to customer needs, addressing concerns promptly, and going above and beyond to create a positive customer experience.

Customer Care vs Customer Service

Now, some of you may be thinking, "Hold up, isn't that the same as customer service?" Not exactly! While customer service primarily focuses on addressing issues after they occur, customer care is about proactively anticipating and preventing potential issues before they arise. It's about building long-term relationships with customers that go beyond one-off transactions.

In today's fast-paced digital world, technology significantly influences how businesses provide customer care. From chatbots to social media management tools, countless resources are available to help companies to improve their customer care strategies. And that's where Strikingly comes in! As a leading platform for creating beautiful websites, Strikingly offers an array of features designed to enhance customer care, streamline communication, and boost overall customer satisfaction.

Benefits of Technology in Customer Care

Technology can be a game-changer when it comes to customer care. Here are just a few ways that incorporating technology into your customer care plan can benefit your business and your customers:

Advantages of Automated Customer Care

Automated customer care may sound impersonal, but it can actually provide customers with a faster and more efficient experience. From chatbots to automated email responses, businesses can use technology to handle common queries and free up customer care agents to focus on more complex issues.

  • Chatbots - A chatbot is a software program that uses artificial intelligence to conduct a conversation with customers through messaging applications, websites, or mobile apps. Chatbots can handle common queries, such as FAQs, by providing instant responses and directing customers to the right resources. They can also assist customers with more complex issues by collecting information and routing them to the appropriate customer care agents.
  • Automated email responses - Automated email responses are pre-written messages that are sent to customers automatically in response to specific triggers, such as a purchase confirmation or a support ticket submission. These responses can be customized to include relevant information, like order details or troubleshooting steps, and can help customers get quick answers to their questions without waiting for a human response.
  • IVR (Interactive Voice Response) systems - IVR systems are automated voice response systems that use pre-recorded messages and voice recognition to interact with customers. They are commonly used for phone-based customer care and can handle common queries, such as balance inquiries or appointment scheduling, without the need for a human agent.
  • Social media listening tools - Social media listening tools allow businesses to monitor and respond to customer comments and inquiries on social media platforms in real-time. These tools use machine learning algorithms to identify relevant conversations and can provide automated responses or route queries to the appropriate customer care agents.
  • Self-service portals - Self-service portals are web-based platforms that allow customers to find answers to their queries or troubleshoot issues independently without needing a human agent. These portals can include FAQs, knowledge bases, instructional videos, and community forums, and can help customers find quick solutions to their problems while reducing the workload of customer care agents.
  • Customer relationship management (CRM) software - CRM software is a type of business software that helps companies manage their customer interactions and relationships. It can be used to automate various customer care processes, such as ticket routing and follow-up. It can provide customer care agents with a complete view of the customer's history and interactions with the company.

These tools can help businesses offer a more efficient and effective customer care experience while reducing the workload and cost of customer care operations. Businesses can streamline their customer care processes by leveraging automation and technology and providing customers with a seamless and personalized experience.

How Technology Improves Communication Between Businesses and Customers

Thanks to technology, customers no longer have to wait on hold for hours or an email response. With live chat, social media messaging, and other communication tools, businesses can be "always online," ready to help customers when they need it most.

  • Live chat - Many businesses now offer live chat support on their websites, allowing customers to connect with a customer care agent in real time quickly. This can help to address issues immediately and provide a more personalized experience.
  • Social media messaging - Social media platforms like Facebook and Twitter also offer messaging features businesses can use to communicate with customers. This can be a convenient way for customers to reach out to businesses, especially if they prefer to communicate through social media rather than traditional channels like email or phone.
  • Mobile apps - Some businesses offer mobile apps that allow customers to easily access support and communicate with customer care agents. These apps may offer features like live chat or messaging and other tools like FAQ sections or self-help resources.
  • Video chat - Some businesses also offer video chat support, which can be especially useful for complex issues that may be difficult to explain through text-based communication. Video chat allows customers to speak directly with a customer care agent and show them the issue they're experiencing, which can help to resolve issues more quickly and efficiently.

Overall, technology provides businesses with a variety of communication tools to connect with customers and provide them with the support they need. By being "always online," businesses can ensure that they're available to help customers whenever they need it, leading to better customer satisfaction and loyalty.

Efficiency Gains Through Technology

With the right technology tools, businesses can provide faster and more efficient customer care. From automated ticketing systems to analytics software, technology can help streamline processes, reduce response times, and ultimately improve customer satisfaction.

Strikingly at the Forefront of Customer Care


Image taken from Strikingly

At the forefront of modern customer care is Strikingly, a platform that provides businesses with a comprehensive suite of features to enhance their customer care programs. With its user-friendly interface, Strikingly makes it easy for businesses to build beautiful websites, create customizable contact forms, integrate email systems, and even track customer behavior through analytics.

Strikingly is strikingly effective at helping businesses deliver exceptional customer care.

Techniques for Effective Customer Care with Strikingly:

Now that we've explored the benefits of technology in customer care, let's take a closer look at how Strikingly can help businesses provide exceptional customer care. Here are some techniques to enhance your customer care programs with Strikingly:

Strikingly's Live Chat: Enhances Customer Experience

One of the best ways to improve customer care is by providing instant support. With Strikingly's live chat feature, businesses can provide real-time assistance to customers, answering their questions and addressing their concerns immediately.

One of the best ways to demonstrate the effectiveness of Strikingly's live chat feature is to look at their own customer support. Users can easily access Strikingly's live chat support directly from their dashboard when they encounter an issue or have a question.


Image taken from Strikingly

Through live chat, Strikingly's support team can quickly and efficiently resolve any issues or concerns that users may have. This enhances the customer experience and allows Strikingly to gather valuable feedback on its platform and continuously improve its services.

Additionally, Strikingly offers a comprehensive knowledge base and email support, providing users with multiple channels to reach out for assistance. Combining these tools ensures that Strikingly's customer care is always available to help users, no matter their preferred method of communication.

  • Email Integration: Simplify Customer Support

Email is still one of the most popular ways for customers to contact businesses. With Strikingly, businesses can integrate their email systems into their website, making it easy to manage customer inquiries and respond promptly.

Strikingly's custom email feature allows businesses to create email addresses with their own domain name, like This can help businesses look more professional and credible when communicating with customers, as opposed to using generic email providers like Gmail or Yahoo. Additionally, Strikingly's email integration allows businesses to easily track and manage customer inquiries, ensuring that no message goes unanswered.

Customizable contact forms on Strikingly allow businesses to create personalized forms to gather information from their customers that is essential for effective customer care. The forms can be designed to capture specific information about the customer, such as their name, email address, phone number, location, and other details that can help businesses understand their needs and provide better support.


Image taken from Strikingly

By collecting customer data through contact forms, businesses can create customer profiles that help them identify patterns in behavior and preferences. This information can then be used to tailor marketing efforts and provide personalized support, improving the overall customer experience.

In addition to gathering customer information, contact forms can also be used to collect feedback and suggestions from customers. This feedback can help businesses identify areas for improvement and make changes to their customer care strategy to better meet the needs of their customers.

Strikingly's analytics tools provide businesses with valuable insights into their customers' behavior on their websites. By tracking metrics such as website traffic, page views, and bounce rates, businesses can better understand how their customers interact with their website and identify areas for improvement.

For example, suppose a business notices that a particular page on their website has a high bounce rate. In that case, they can investigate why customers leave that page and make changes to improve the user experience.

Additionally, by tracking which pages are most popular or which products/services are frequently viewed, businesses can adjust their customer care strategies and focus on providing support for the areas that generate the most interest and engagement from their customers.


Image taken from Strikingly

Overall, Strikingly's analytics tools provide businesses with valuable data that they can use to make informed decisions about their customer care strategies and improve the overall customer experience.

With these techniques and Strikingly's powerful platform, businesses can take their customer care programs to the next level and deliver a superior customer experience.

Potential Challenges of Using Technology for Customer Care

While technology can undoubtedly enhance customer care, it has potential challenges. Here are some of the potential pitfalls to keep in mind, and how Strikingly can help businesses mitigate them:

Drawbacks of Automated Customer Care

Automated customer care has its benefits, but it's not always the right choice for every customer interaction.

  • Impersonal responses - One of the biggest drawbacks of automated customer care is the lack of personalization. Customers may feel like they are receiving canned responses that do not fully address their unique concerns or questions.
  • Limited problem-solving capabilities - Automated systems are often designed to handle only the most common and basic customer inquiries. More complex issues may require the assistance of a live customer care agent, which can lead to frustration for customers who feel like they are being bounced around between different channels.
  • Technical errors - Automated systems are not perfect and can experience technical issues, such as system crashes or incorrect responses. These errors can further frustrate customers and damage the business's reputation if not handled promptly and effectively.
  • Language barriers - Automated systems may struggle to accurately understand and respond to customers with non-native or accented speech, leading to miscommunication and frustration for both parties.
  • Lack of emotional intelligence - Automated systems may struggle to detect or respond appropriately to customers who are angry, upset customers or need emotional support. This can create a negative customer experience and further damage the business's reputation.

Sometimes, customers need a human touch to feel heard and understood. Strikingly recognizes this and provides businesses with the flexibility to offer both automated and live customer support, striking the right balance between efficiency and personalization.

Strategies for Managing Technical Errors

Technology can sometimes be unreliable, and technical issues are a reality that businesses must be prepared to manage. Strikingly provides robust technical support and troubleshooting resources, ensuring businesses can quickly and effectively address any issues that arise.

Maintaining Personalization in the Age of Technology

One of the biggest concerns with technology in customer care is the potential loss of personalization. Customers want to feel like they're communicating with a real person who understands their needs and concerns. Strikingly's platform allows businesses to customize their customer care programs, so they can maintain the personal touch that customers crave.

How Strikingly's User-Friendly Interface Mitigates Potential Challenges

At the end of the day, the success of customer care programs comes down to the ease with which they can be implemented and managed. Strikingly's user-friendly interface makes it easy for businesses to set up and manage their customer care programs, mitigating potential challenges and ensuring a seamless experience for both businesses and customers.

By recognizing these potential challenges and using Strikingly's powerful platform to address them, businesses can provide exceptional customer care that meets and exceeds customers' expectations.


In today's fast-paced world, exceptional customer care is no longer a luxury, but a necessity. Customers have high expectations for the businesses they interact with and expect prompt and personalized support whenever needed. Fortunately, technology has made it easier than ever for companies to provide the level of care that customers demand. By incorporating Strikingly into their customer care plans, businesses can leverage the power of technology to provide exceptional support that delights customers and strengthens brand loyalty.

Strikingly is the perfect solution if you want to take your customer care programs to the next level. With its user-friendly interface, customizable features, and powerful analytics tools, Strikingly empowers businesses to deliver exceptional customer care that stands out from the competition.

Why wait? Let's get striking and incorporate Strikingly into your customer care strategy today!