The Great Font Debate: Sans Serif or Serif? Let's Settle This Once and for All

Today, we're tackling one of the biggest debates in the design world: sans serif or serif fonts? It's a question that's been plaguing web designers and content creators for ages. But we're here to help you make the right choice.

Picking the perfect font for your website is no easy feat. With so many options out there, it's easy to get lost in a sea of fonts. Don’t worry though–we have done the hard work for you. We'll be diving deep into the world of fonts, exploring the best options for websites, and sharing tips on how to pick the right one for your brand.

If you've ever found yourself asking "what font should I use?" or "how to pick a font?", this is the guide for you. Let's settle the great font debate once and for all!

The Case for Sans Serif

Guiding Light Template - Using Sans Serif fonts

Image taken from Strikingly templates

If you're looking for website fonts that are sleek, modern, and easy on the eyes, look no further than the trusty sans serif. Here's why:

A. Clean And Modern

When it comes to contemporary design, sans serif fonts reign supreme. They're simple, and elegant, and can convey a sense of minimalism that's perfect for the digital age. But don't mistake simplicity for lack of style! Sans serif website fonts come in a variety of weights, styles, and sizes, so you can find the perfect one to suit your website's aesthetic.

Here’s a few reasons why sans serif is the go-to choice for many modern websites:

  • Clean and modern. Sans serif fonts have a straightforward, minimalist look that aligns with modern design aesthetics. They are ideal for conveying a sense of simplicity and sophistication.
  • Legibility and Readability. Sans serif fonts are easy to read, especially on digital screens. They lack the small embellishments (serifs) on the letters, which can make them clearer and less distracting.
  • Adaptability. Sans serif fonts can easily adapt to different design choices and branding styles, making them a versatile option for websites of all kinds.
  • Popularity. Many modern websites, including tech companies and startups, use sans serif fonts in their branding and marketing materials. As a result, sans serif has become a popular and recognizable font choice for modern audiences.
  • Accessibility. Because of their legibility, sans serif fonts are often recommended for websites that cater to diverse audiences, including people with visual impairments or reading difficulties.

Advantages Of Using Sans Serif Fonts In Digital Design

Sans serif fonts have a few advantages over their serif counterparts in digital design. For one, they tend to be easier to read at smaller sizes and on screens. They're also more flexible when it comes to spacing and kerning, making them easier to adjust for different design elements.

B. Legibility And Readability

When it comes to readability, sans serif fonts are hard to beat. Their clean lines and lack of serifs make them easy to read at small sizes, which is crucial for web content. Here are a few examples of websites that use sans serif fonts to great effect:

  • Sans serif fonts can make your website more readable

One of the main benefits of using sans serif fonts is that they're highly legible. They're easy to read at smaller sizes, and their clean lines make them perfect for body text. Plus, they're highly adaptable, which means they work well in a variety of design contexts.

  • Examples of successful websites that use sans serif fonts

Many popular websites use sans serif fonts in their design, including Google, Amazon, and Airbnb. These brands understand the power of clean, modern typography and use it to convey a sense of professionalism and simplicity.

C. Versatility

Finally, one of the best things about sans serif fonts is their versatility. They can work in a variety of design contexts, from body text to headings and logos. Plus, they're highly adaptable, which means you can use them in a variety of styles and design choices.

  • Sans serif fonts can adapt to different styles and design choices

Sans serif fonts can be adapted to different styles and design choices, from playful and whimsical to serious and professional. They work well in a variety of color schemes and design elements, which makes them a go-to choice for many designers.

  • Benefits of using sans serif fonts in both body text and headings

Sans serif fonts are a great choice for both body text and headings. They're easy to read and highly adaptable, which means you can use them in a variety of contexts. Plus, their simplicity makes them a great choice for minimalist design.

The Case for Serif

If sans serif fonts are the cool kids of typography, serif fonts are the wise elders. Serifs, those small lines at the end of a letter's stroke, are a classic and timeless design element that has been around since the 15th century. But do they have a place in modern website design? Let's take a look at the case for serif fonts.

A. Traditional and timeless

Serif fonts have been used in printing for centuries, with the first known use of serif in a typeface dating back to the 1460s. This design element has been used in countless books, newspapers, and other printed materials, and continues to be a popular choice in today's digital age.

  • Serif fonts can convey a sense of authority and professionalism

Serif fonts are often associated with authority and seriousness, making them an ideal choice for websites that want to convey a professional or traditional tone. They are particularly popular in industries such as finance, law, and government.

Serif fonts have a long history of use in print media, especially in books and newspapers. This association with traditional media can lend an air of authority and credibility to a website that uses serif fonts.

  • The fine lines and details of serif fonts can also suggest a level of craftsmanship and attention to detail, which can enhance the perception of professionalism.
  • Serif fonts tend to be more formal and conservative than sans serif fonts, which can be useful for websites in industries where a serious or conservative image is important, such as finance, law, and government.
  • Serif fonts can also be seen as more sophisticated and refined, which can help a website stand out from the crowd and convey a sense of luxury or exclusivity.

Remember, though, that just because serif fonts can convey a sense of authority and professionalism doesn't mean they're always the best choice. Ultimately, it depends on the specific goals and tone of your website.

B. Legibility and Readability

Serif fonts have small decorative strokes added to the end of letters, which can help to anchor the reader's eye to the text and guide them through the lines of text. This is especially useful in long-form content, such as books or articles, where readers can easily lose their place. The serifs create a visual line that connects the letters, which helps the eye to move smoothly from one word to the next. This can improve the overall readability of the text, making it easier for readers to follow along and comprehend the content.

  • Examples of successful websites that use serif fonts

Websites like Medium and The New Yorker are known for their use of serif fonts, which help establish their authority and credibility as sources of quality content.

C. Versatility

Serif fonts are not just limited to print design; they can also work well on the web. Many serif fonts have been specifically designed for use on digital screens, with larger x-heights and more generous spacing to ensure legibility.

Furthermore, serif fonts can also add a touch of elegance and sophistication to a website's design. When used appropriately, they can create a sense of refinement and exclusivity, making them a great choice for high-end fashion, luxury goods, and high-end hospitality websites. However, it's important to note that not all serif fonts are created equal when it comes to web design, and certain styles may not work as well as others. It's always important to consider factors such as readability and compatibility with different devices and screen sizes when choosing a serif font for your website.

  • Benefits of using serif fonts for branding and identity

Serif fonts can help establish a brand's identity and give it a timeless, classic feel. Brands like Tiffany & Co. and Vogue use serif fonts in their logos and branding materials to convey elegance and sophistication.

  • Convey a sense of heritage and tradition. Serif fonts have a long history and are associated with the classic typography of print media, giving them a timeless quality that can help establish a brand's credibility and staying power.
  • Create a distinctive look. Serif fonts have a wide range of styles, from elegant and refined to bold and impactful, which can be used to create a unique visual identity for a brand.
  • Evoke emotions and associations. Different serif fonts can convey different moods and associations, from seriousness and authority to warmth and approachability, which can help a brand communicate its values and personality.
  • Stand out from competitors. As sans serif fonts have become more common in branding and advertising, using a serif font can help a brand differentiate itself and stand out in a crowded marketplace.
  • Increase brand recognition. Using a consistent serif font across all branding materials can help increase brand recognition and recall, making it easier for customers to remember and identify the brand.

Sans Serif vs. Serif: The Ultimate Showdown - format to H2 heading

Are you still torn between sans serif and serif fonts? In this section, we'll compare these two types of fonts side by side to help you make an informed decision.

Kathy Rose Template - Using Serif and Sans Serif fonts

Image taken from Strikingly templates

A. Legibility and Readability

When it comes to legibility and readability, which typeface reigns supreme? We'll take a closer look at the pros and cons of each font family and how they perform on screens.

Which is easier to read on screens?

The debate over which type of font is easier to read on screens has been ongoing for years. Some argue that sans serif fonts are easier to read on screens because they have a simple and clean design that is easy on the eyes. Others argue that serif fonts are better for digital platforms because they help guide the reader's eye along the text.

The truth is, both types of website fonts can be effective on screens, and the choice ultimately depends on the specific designs and context. In general, sans serif fonts are better for small text on screens, such as in website navigation menus or mobile app interfaces. They are also better for screens with lower resolutions because they have simpler designs that are easier to render.

On the other hand, serif fonts are better for larger blocks of text, such as in long-form articles or e-books. The small serifs on letters help guide the eye along the text, making it easier for readers to follow along. Additionally, serif fonts can give a sense of authority and professionalism, which can be beneficial in certain contexts, such as on business or government websites.

Ultimately, the best font choice for a digital platform depends on the specific context and design goals. It is important to consider factors such as legibility, readability, style, and tone when selecting a font. Testing different fwebsite fonts and getting feedback from users can also help determine which typeface works best for a particular project.

Factors That Affect Legibility And Readability: Font Size And Spacing

It's not just the typeface that matters - font size and spacing can also impact how easy it is to read your website's content. Font size and spacing are critical factors that can impact the legibility and readability of your website's content. Legibility refers to how easy it is to distinguish between individual characters, while readability refers to how easily one can read and understand longer blocks of text.

When it comes to font size, it's important to strike a balance between legibility and design. A font that is too small can strain the eyes and make it difficult to read, while a font that is too large can look unprofessional and take up too much space on the page. It's recommended to use a font size of at least 16px for body text on websites.

Spacing is another factor that can impact legibility and readability. The space between letters, words, and lines of text can affect how easy it is to distinguish between characters and words, as well as how easy it is to follow along with longer blocks of text. Adequate spacing can also help to create a more visually pleasing layout. It's recommended to use a line height of at least 1.5 times the font size to improve readability.

Peggi Templates - Design fonts

Image taken from Strikingly templates

Other factors that can impact legibility and readability include color contrast, background color, and typography hierarchy. High contrast between the text and background can make it easier to read, while poor contrast can strain the eyes. Choosing the right background color can also impact the legibility of the text. Typography hierarchy refers to using different font styles, sizes, and weights to distinguish between headings, subheadings, and body text. This can help to break up longer blocks of text and make it easier to read and follow along.

In summary, when it comes to optimizing legibility and readability, it's important to consider font size, spacing, contrast, background color, and typography hierarchy. By taking these factors into account, you can create a website that is easy to read and engaging for your audience.

B. Visual Appeal

Looks matter, too! We'll compare the visual appeal of sans serif and serif fonts in different contexts and help you decide which one suits your website's tone and style.

Which one looks better in different contexts?

From fashion to finance, different industries have different expectations when it comes to font choice. We'll explore how the context of your website can influence which typeface you should use.

Choose The Right Font For Your Website's Tone And Style

Picking a font is about more than just legibility - it's also about creating a visual identity that reflects your brand's personality. We'll give you tips for choosing a font that matches your website's tone and style.

C. Compatibility with Strikingly

If you're using Strikingly website builder, you might be wondering which typeface works best with their templates and features. We've got you covered with tips for pairing fonts with Strikingly's platform.

Which typeface works best with Strikingly website builder?

When it comes to choosing a typeface for your Strikingly website, it's important to consider a few key factors. First and foremost, you want to choose a font that is easy to read and legible on both desktop and mobile devices. Additionally, you want to select a typeface that matches the tone and style of your website.

Strikingly offers a range of built-in website fonts that are optimized for use with their website builder. These fonts include both sans serif and serif options, as well as a selection of display and handwriting-style fonts for more creative websites.

Some of the most popular website fonts available on Strikingly include:

  • Open Sans. A clean, modern sans-serif font that is easy to read on all devices.
  • Roboto. Another popular sans-serif font, Roboto is known for its versatility and works well in a variety of website designs.
  • Lato. With its rounded edges and open letters, Lato is a warm and friendly font that works well in both headers and body text.
  • Playfair Display. For a more classic or traditional look, Playfair Display is a stylish serif font that conveys elegance and sophistication.
  • Pacifico. If you're looking for a fun and playful font for a creative or personal website, Pacifico is a popular choice. Its handwritten style adds a personal touch to any design.

Ultimately, the best typeface for your Strikingly website will depend on the specific needs of your site and the tone you want to convey. It's worth experimenting with different fonts and layouts to find the perfect combination for your website.

Tips For Pairing Fonts With Strikingly's Templates And Features

Once you've found the perfect website fonts, it's time to make sure it looks great with your website's design. We'll share tips for pairing fonts with Strikingly's templates and features to create a cohesive and professional look.

Choosing the right font pairing for your Strikingly website is an important decision that can greatly impact the overall look and feel of your site. Here are some tips to keep in mind when selecting fonts to use with Strikingly's templates and features:

Audience Pro Template - Using Design fonts

Image taken from Strikingly templates

1. Consider the tone and style of your website

Your font choice should reflect the tone and style of your website. For example, if you're running a business website, you might want to choose a more traditional and professional font. On the other hand, if you're running a fashion blog, you might want to choose a more stylish and modern font.

2. Choose website fonts that complement each other

When selecting multiple website fonts to use on your website, it's important to choose fonts that complement each other. A good rule of thumb is to pair a serif font with a sans-serif font. This creates a nice contrast and makes the text easier to read.

3. Use contrast to create hierarchy

Using different font sizes, weights, and styles can create a visual hierarchy that helps guide readers through your content. For example, you might use a larger, bolder font for headings and a smaller, lighter font for body text.

4. Keep it simple

Using too many different website fonts on your website can create a cluttered and confusing look. Stick to one or two website fonts for your entire website to keep things simple and consistent.

5. Test your font choices

Before publishing your website, it's important to test your font choices to ensure they look good on different devices and screen sizes. You can also get feedback from others to see if your font choices are clear and easy to read.

By keeping these tips in mind, you can select the best fonts for websites that work well with Strikingly's templates and features and help make your website stand out.


And there you have it–the great font debate between sans serif and serif fonts. While both have their advantages and unique characteristics, the final decision ultimately comes down to your website's specific needs and style.

When picking a font for your website, consider factors such as legibility, visual appeal, and compatibility with your website builder, like Strikingly. Don't forget to experiment with different website fonts and combinations to find the perfect fit.

Go ahead, get creative, and have fun with website fonts! Just remember, the right font can make all the difference in creating a website that looks great and engages your audience.