Strikingly blog banner: The Basics Of Generating Business Leads
Every business, big or small, strives to achieve success and growth. Companies must continually expand their customer base and generate a new business lead to accomplish this goal. But what is a business lead, exactly? Moreover, why are they crucial for any company? Here, I'd want to dig into the concept of a lead in business, the value of business leads, and methods for generating leads.

What is business lead?

A business lead is a person or company expressing interest in your business's products or services. Business leads come in different forms and can range from a potential customer filling out a form on your website to someone inquiring your contact page.

Simply put, a business lead is a prospective client who has expressed interest in your company's offerings. Products or services. These individuals have demonstrated their intention to purchase or engage with your business in the future. Business leads can come from a variety of sources, such as website visits, social media interactions, trade shows, or referral marketing.

Business leads are usually generated from various marketing efforts, such as inbound marketing, outbound marketing, and referral marketing.

Why are business leads important?

The significance of business leads is immeasurable. Acquiring fresh leads regularly opens up new doors for companies, enabling them to boost their revenue, tap into new markets, and drive growth. In the current business environment, a constant flow of business leads is a must-have for any company that wants to sustain and expand its operations.

Business leads are like the fuel that keeps your business engine running smoothly. Without them, you'd be running on empty. Let's dive into the importance of business leads and how you can get your hands on some sweet new leads.

Business leads are the people who raise their hand and say, "Hey, I'm interested!" And that's why they're so important. You see, getting business leads is crucial for the growth and success of your business. They give you a pool of potential customers to sell to and help you expand your reach. And the more leads you have, the more opportunities you have to close deals and bring in revenue.

landing page of Fred the deer Strikingly website

Image taken from Strikingly user’s website Fred the Deer

But how do you get your hands on some fresh business leads? Well, there are many ways, such as attending industry events, leveraging social media, and utilizing lead generation tools. The key is to be proactive and consistent in your efforts. Business leads are essential to the success of your business. They give you a steady stream of potential customers and help you reach new heights. Take a look at the strategies listed below and start reeling in those leads.

How to get business leads

Generating a new business lead is a critical aspect of business growth and success. Here are five ways to get business leads:

1. Inbound Marketing

You can attract and engage potential customers by creating valuable content, such as blogs, infographics, or e-books. Providing valuable information and resources can help build trust and credibility with potential leads, increasing their likelihood of becoming paying customers.

Inbound marketing involves attracting customers to your business through valuable content and information that they are looking for. This method can include blog posts, videos, whitepapers, and infographics. Search engine optimization (SEO) and social media marketing are two examples of inbound marketing strategies. On the other hand, outbound marketing refers to the process of reaching out to potential customers through various channels such as cold calling, email campaigns, and tradeshows.

2. Outbound marketing

Outbound marketing is an effective strategy for reaching potential customers who may need to actively search for your products or services. This approach allows you to take a proactive approach to lead generation by reaching out directly to your target market. By utilizing tactics such as email marketing, direct mail, and telemarketing, you can build relationships with potential leads and introduce them to your brand.

Outbound marketing is a great way to fine a new business lead and complement your inbound marketing strategies. By combining inbound and outbound techniques, you can create a well-rounded lead generation plan that maximizes your chances of attracting and converting leads.

3. Email Marketing

Email marketing is a great technique to reach your target audience's potential customers and generate new business leads. By building an email list of potential leads, you can send targeted messages to engage and nurture those leads, ultimately converting them into paying customers.

Strikingly newsletter page

Image taken from Strikingly

Strikingly's Newsletter feature is the perfect way to send emails to your target business leads. Step up your branding game and add a touch of personalized flair to all your customer communication by sending emails to your business leads from your very own custom domain! It's like giving your business leads a VIP experience from the moment they hit the 'subscribe' button. No more bland and generic emails, it's time to show off that brand personality.

4. Trade Shows and Events

Attending relevant trade shows and events is a valuable way to connect with potential customers and generate new business leads. These events allow you to network with industry leaders, showcase your products or services, and engage with potential customers in person.

landing page of Bisons Strikingly website

Image taken from Strikingly website Bisons

5. Referral Marketing

Referral marketing, as the name implies, is a strategy of getting new business leads through recommendations and referrals from current customers. Word-of-mouth referrals are a powerful way to generate new business leads, as they are often based on trust and personal experience.

Referral marketing leverages the power of word-of-mouth referrals to generate new business leads. Encourage your current customers to refer their friends and family to your business and reward them with incentives such as discounts or loyalty points. Providing excellent customer service and delivering quality products or services can also drive referral marketing efforts.

6. Lead Magnets and Landing Pages

Strikingly landing page

Image taken from Strikingly

Lead magnets and landing pages can effectively generate new business leads by offering something of value in exchange for contact information. A lead magnet can be a free trial, an e-book, or a webinar, and the goal is to entice potential customers to provide their contact information. You can then follow up with them and start building a relationship. A well-designed landing page can convert leads into paying customers by giving them the information they need to make an informed decision.

Maximize your lead generation efforts by creating a killer business lead landing page with Strikingly! A well-designed landing page can be the difference between a lead that moves on to the next thing and one that stays to learn more about your business. Strikingly offers easy-to-use templates, custom domains, and a user-friendly platform that makes creating an effective landing page a breeze. Explore our platform and create a landing page that stands out from the crowd to convert those company leads into paying clients.

7. Social Media Platforms

Social media is a treasure trove of opportunities when it comes to generating new business leads. With the multitude of platforms available today, there are endless ways to reach and engage with potential customers. One of the most popular social media sites for lead generation is Facebook. With its powerful targeting capabilities and ability to personalize advertising experiences, Facebook has become a staple in many businesses' lead generation efforts. By leveraging Facebook's paid advertising options, you can reach your target audience and promote your brand image while generating new business leads.

8. Paid Advertising

The key to unlocking new business lead is through paid advertising. Primarily through search engines like Google, it can be a highly effective way to get business leads. Despite its conventional approach, studies have shown the benefits of investing in paid advertising - one report found that Google AdWords users made a return of $2 for every $1 spent. With the ability to set your own budget and only pay for conversions, paid advertising through search engines is definitely worth considering when it comes to filling your sales funnel with quality business leads.

9. Content

In the digital marketing jungle, content gets the lion's share of giving out information. Creating high-quality, informative content can help attract a new business lead and position your brand as an industry expert. From blogs and infographics to webinars and case studies, there is a multitude of ways to engage with your audience and generate leads through content. The key is to create content that provides solutions to business problems and demonstrates your expertise in the field.

landing page of Peggy Liu Strikingly website

Image taken from Strikingly user’s website Peggy Liu

10. Retargeting

Businesses that want to increase their lead generation capabilities can take advantage of retargeting. By advertising to users who have already visited your website but have yet to take action, you can keep your brand top-of-mind and encourage them to engage with you when it's more convenient. By utilizing retargeting, you can increase the chances of leads remembering your brand and taking the next step in the lead generation process.

By leveraging these techniques, you can attract new business leads, build your brand image, and drive growth for your business. With these strategies, you can get business leads and demonstrate the importance of business leads to your company's success.

Needless to say, business leads are essential for any business looking to grow and scale. Whether through inbound marketing, email marketing, trade shows and events, referral marketing, or lead magnets and landing pages, there are many ways to get business leads and grow your business. Continuously improving your lead generation efforts is key to success in today's competitive business landscape. Business leads provide the opportunity to connect with new customers and expand your customer base, ensuring a constant stream of new customers and driving revenue growth. Besides, they provide valuable insights into the needs and preferences of your target market, allowing you to make adjustments to your products or services and create more effective marketing strategies.

What to do when you get business leads?

Once you have gotten your hands on a potential business lead, the real work begins. You must ensure that you are doing everything in your power to turn that lead into a paying customer. That's why it's important to have a well-defined process in place to maximize your chances of success. Here's what to do when you get a business lead:

  • Qualify Your Leads: Before jumping into the sales pitch, you must qualify your leads to ensure they're ready and willing to buy. Not all leads are a good fit, and trying to sell to someone who isn't interested can be a waste of time. Let marketing continue to nurture them until they're ready for a salesperson to step in.
  • Score Your Leads: After qualifying your leads, it's time to rank them based on their likelihood to close. Lead scoring helps sales reps focus on the best opportunities first, so hot leads only have a chance to cool down after they're spoken to.
  • Distribute Your Leads: Once leads have been reviewed and scored, they need to be assigned to a sales rep. This process, known as lead distribution, can be automated or done manually based on the products or rotation.
  • Follow Up Consistently: No matter where a lead stands in the sales cycle, all leads should receive some form of follow-up. Good follow-up practices are essential to sales success, as studies show that it takes five or more attempts before a sale is made. To ensure all leads are treated fairly and consistently, implement best practices in your sales organization.

We only scratched the surface by covering the fundamentals of the generating new business leads. But now that you have a better understanding of what business leads are and how you can use them to benefit your company, you can cook up new strategies to be one step ahead of the game.

Remember to maintain the production of excellent offers, calls to action, landing pages, and forms, and market them in environments that use many channels. Keep constant communication with your team to ensure you consistently pass off high-quality leads.

Always continue to test, as this is the most crucial step. The more you improve and evaluate each stage of your inbound lead-generating process, the more you will enhance the quality of your leads and the more income you will generate.