Marketing ideas are critical for any business plan. Being a business owner, you cannot conduct online sales without having an appropriate marketing plan. You must develop creative marketing strategies to get your business up and running. The biggest factor determining the success of a marketing plan is creation. Today, you will find plenty of creative marketing strategies on the Internet that would have been deemed impossible to implement in companies a few years ago.
The Internet provides people with numerous platforms and strategies to promote products, services, and brands. Successful marketing ideas hit the intended targets efficiently. Every industry that relies on technology constantly evolves to keep up with marketing trends. Since marketing strategies change with time, it is difficult for business owners to keep up with the best practices.
Best Marketing Ideas to Fuel Your Business
1) Social Media Marketing
Social media marketing is one of the best marketing ideas to attract customers and clients to your business. However, to implement marketing through social media, you must have valuable products to sell or services to offer. Moreover, you must know how to introduce them in your social media posts.
Image taken from Facebook
You can start your social media marketing on Facebook, arguably the most popular platform on the Internet. Facebook is an excellent social media platform for implementing your marketing strategies. You can write quality captions about your products and services. You can also build an online community in your Facebook group. Many established businesses collect online reviews and resolve customer queries through Facebook groups.
Apart from Facebook, you can also shift your focus toward Twitter. You can use your Twitter account to showcase your brand to your target audience. Your content must be wider than just your products. You must also share industry highlights and tweet news about your niche.
2) Video Marketing
Video marketing sits second on our list of marketing ideas because it has grown in popularity over the past few years. Recently, businesses have realized that people tend to focus on the marketing content until the end if it is shown as a video. Your content will likely reach many audiences when you produce animations, GIFs, live footage, or a slideshow of images. Video marketing attracts more customers than you did with any other marketing methods.
Image taken from Strikingly User’s Website
What makes video marketing reliable is that in most digital marketing platforms, you can embed videos in your overall content. For example, you can add videos to your social media content by adding YouTube links. Without doing any kind of programming or coding, you can add videos to your business website.
3) Focus on Existing Content
Many marketers have understood that they must create a large amount of content regularly to increase their website traffic. However, they usually invest all their energy in creating new content and ignore existing content. To keep up with the current marketing trends, you must use your existing content to its full potential. Using existing content is one of the most effective marketing ideas because it doesn't make you go back to square one. All you have to do is to add some tweaks to your established content to make it more productive.
Image taken from Strikingly User’s Website
Here is how you can fuel your business growth through existing website content:
- Choose your most popular content and use the insights to inform future content you create.
- Update your existing content with visuals and data before republishing it to attract more viewers
- Recreate old content as an infographic or visual. You can also convert a collection of blog posts into an ebook guide.
4) Optimize User Experience
Creating a marketing message to attract target audiences is the first step to achieving marketing success. However, no matter how good your website content is, you won't attract audiences if you don't have an excellent user experience (UX) to go with it. Hence, you must ensure that you are working on UX optimization to achieve your marketing goals.
You can try to improve your website speed and optimize your navigation menu. Moreover, you can ensure that your content is easy to consume on mobile devices. As the number of mobile users has eclipsed desktop users recently, the last thing you would want is not to attract mobile users.
5) Ensure Authenticity
Authenticity is one of the most important marketing tips for entrepreneurs today. Customers understand that businesses tend to create agenda-driven content. In other words, businesses create content that benefits them the most. Since they likely won't respond to the sales-driven content, brands need to develop better marketing ideas to build authentic client relationships.
Therefore, the best way to prioritize authenticity is by creating live content. For example, they can host a podcast or stream live Facebook videos. If you make mistakes, follow the flow because the audience understands your intent and responds positively.
6) Newsletter Emailing
With the growth and evolution of social media, many assume that the email marketing world has become distinct. However, the reality is that email marketing has never gone away and is still highly prominent among various companies worldwide. However, you must have a proactive approach to email marketing.
If you continue offering the same layout and content in your newsletters, people will eventually get bored and stop opening them. To make newsletters one of your best marketing ideas, you must develop new styles, templates, content elements, and color palettes.
When you create newsletters for your business growth, you must show creativity. You can include exciting content, such as discount offers, coupon codes, industry news, or the latest trends. Making your headings bold will catch your recipients' attention immediately. You can also include compelling call-to-action (CTA) buttons to take your audience's interest in your brand to the next level.
7) Build Partnerships
Advertisements are a great way to boost your social media presence and overall online presence. However, getting strong recommendations and tips from knowledgeable influencers is different. Although you must always try to be one step ahead of other players in your field, how about involving them as part of your plans?
Since you are a business owner, you can collaborate with other players in your niche to reach new audiences and gain social media proof for your business. You can also make certain micro-influencers to serve you as brand advocates on social media.
You can negotiate deals for mutual promotional campaigns with enterprises in your field. For example, if you own a graphic designing business, you can partner with a printing company. They will add your designs to their websites and billboards and promote your brand effectively. On the other hand, you can use their printing services for your clients who want hard copies of your designs.
8) Performance Analysis on Current Strategies
As an experienced marketer, you must know the importance of performance analytics to optimize your marketing strategy. If you wait till the end of your marketing campaigns to adjust and react, it can put your business at risk and limit the benefits of performance analysis. Top marketers don't use sentimental values to inform future efforts. Instead, they adjust their campaigns in real time based on the latest insights.
Use Strikingly to Support Your Ideas for Marketing
Nowadays, you will find plenty of quality website builders to support your marketing ideas, but no one comes close to Strikingly. Strikingly is a professional website builder that provides its users with mobile-friendly website templates and a user-friendly editor. Our provided tools and features enable users to build a quality website design without any coding or programming expertise.
Image taken from Strikingly
Strikingly has updated its editor to include the drag-and-drop interface, which allows you to modify your content by dropping it as a file on your web page. We allow you to assemble the elements on your page layout and change your website's color theme to suit your brand colors.
If you are building a website on Strikingly, you don't need to worry about technical issues. Our technical staff will take care of all the technical-related issues so you can prioritize developing innovative marketing ideas to attract customers.
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Strikingly provides its users with innovative features and tools which allow you to implement the best marketing ideas through your website. You can use these tools not just to boost your website performance but also to save time. For example, you can use an order management system to stay updated about your customers and orders. Moreover, you can use our newsletter feature to send marketing emails on our newsletter templates.
Implementing innovative marketing ideas is more than just adjusting priorities yearly. Since you are a business owner, you must constantly be aware of technological advancements and opportunities to stand out. Following the relevant marketing ideas will allow you to keep up with the latest trends and make changes to take advantage.
Strikingly is the best platform to fuel your business growth with the right marketing ideas. We provide our users with exciting tools and features to implement their marketing ideas through their websites. Our objective is to provide users with a smooth experience in building and maintaining their websites. If you cannot build your website, you can submit your queries to our Happiness Officers. We try to be quick in our responses and resolve your complaints efficiently.