Operational Plan

If you are running an online business, it is almost as if you are sailing a ship. You have to ensure that everything is in working order for you in pursuit of the destination. If you have no idea about your destination or the way in which you will get there, will you be able to sail properly? To answer this question, you would a strong operational plan. This plan would play the role of a lighthouse, as it will guide throughout your journey and identify any risks that come along.

An operational strategy gives a layout to the mission statement of a particular business. This document is strongly associated with the day-to-day operations of a business as it outlines the procedures related to finance, hiring, marketing, and other factors required for a successful organization. However, creating this document can be time-consuming for you as a business owner. Therefore, we have decided to give an overview of this document and the best strategies through which you can create one for your own business.

What is an Operational Plan?

Those who want to know that what is an operational plan, it is document that highlights all the daily operations and procedures associated with a successful business, such as recruitment and marketing. It is able to give a complete information of all the business operations to ensure that the company reaches its objectives effectively.

complete business operations

Image taken from Strikingly User’s Website

The goal of this document is to ensure that all the people related to the business, such as managers and employees, have a defined role. Moreover, they should know about the way in which they can execute their tasks in a specific timeline. The purpose of this document is to visualize how the operations have an effect on the business-working in original time, so you would have a clear idea about the way in which you execute major strategies.

Strategies to Create an Operational Method

1. Create an Ideal Title

If you look at all the brilliant examples of operational plans, you will notice that the first thing they highlight is the importance of an effective title page. An ideal title page will enable you to provide all the information to your potential visitors in a single glance. On your title page, you must include the title of your document, the registered company, the responsibilities, and the people that have created the document.

create ideal title

Image taken from Strikingly User’s Website

Strikingly understands the importance of creating a high-quality website title for a website. It enables you to integrate website title tags on which the users either click or pass up on your website. If you can make the title page attractive, it can substantially influence how your potential visitors regard your website. If you want to make the most out of your website title tags, make sure you have invested a lot of time in your website search engine optimization (SEO).

2. Executive Summary

Even though an executive summary doesn’t have as much importance as a website title, it does play a part in making a solid operational plan. For those who want to know what an executive summary is, it is a section that makes the customers briefly understand the topic. For that, you must ensure that your potential readers have an idea about your website content, which would encourage them to go through it till the end.

business operational responsibilities

Image taken from Strikingly User’s Website

In this section, you give a complete overview of your overall business plan and discuss the crucial roles associated with your business in a couple of sentences. You must make sure that the descriptions allotted with all responsibilities are brief and not articulate. Most importantly, those sentences should be up-to-the-point and concise. Choosing Strikingly allows you to create high-quality website content with an extraordinary appearance.

3. Mission and Objectives

When you decide on doing operational planning, make sure that you have a well-defined mission of your organization alongside your company’s goals and objectives going forward. You must have a clear idea about what the company is trying to achieve over the next six months to a year. By doing this, you will create a business vision statement that will be an asset to your overall operational methodologies.

business mission statement

Image taken from Strikingly User’s Website

If you create a website on Strikingly, you can prioritize your mission statement by displaying it at the top of your website page, alongside your brand logo or company name. It will enable your audience to understand the objectives of your business and allow your staff to remain focused on the company’s goals. On Strikingly, you can create your website without any investment and start keying your website content right away.

4. Performance Indicators

In this section, you can simplify all of your business elements by identifying all the important benchmarks and metrics related to your results. You must be able to provide evidence of the importance of an operational plan by sharing important statistics that support the vision behind this document. When we talk about the importance of operational methodologies or how important it is to keep track of your business procedures, Strikingly also provides you with a set of tools to get about doing this.

key performance indicators

Image taken from Strikingly

Strikingly is an ideal website builder that enables you to create a business website as per your own will. Once you have established a business website on Strikingly, you can execute and build different aspects of your business planning efforts. Most importantly, Strikingly allows you to visualize the percentage of incoming visitors and the number of visitors unique from the previous day. Apart from that, it can also help visualize the number of different countries where your potential visitors are coming from.

5. Financial Summary

A financial summary is one of the most critical aspects of operational planning. In this section, you can provide an overview of all the projects set to be included in your document. Most importantly, you have to make sure that you create a financial breakdown of all your projects. For making the financial summary, you have to make sure that you have enough capital to execute the plan.

Strikingly enables you to display all of the essential aspects of your website effectively. As most of the website traffic comes from mobile users, you have to ensure that your documentation and summaries are correctly displayed on your mobile-optimized website. For example, your website content shouldn’t have irregularities regarding complexities within your content. Moreover, the content must be zoomable, enabling your visitors to go through different documents on your website properly.

6. Key Assumptions and Tricks

No matter how ideal your business plan is, they all have drawbacks and risks associated with it. Therefore, you need to identify and remove the risks within your business and ensure that it doesn’t go through those same risks going forward. When you want to grow a global business, the mitigation of risks becomes even more critical. For that to happen, your company should hold meetings so you can figure out the best strategies to overcome the risk factor within your business.

Without a doubt, the removal of risks bodes well for your strong operational plan. By highlighting these risks, your employees will be prepared for potential problems found within your projects. They will understand if they have taken the wrong step while creating this document and try to rectify it.

7. Proofread

As you have created all the major sections of an operational document, you need to mention what happens next. One of the things that should happen going forward is proofreading. When you decide to build a website for your business, you are responsible for any mishappenings or setbacks that come along, as the margin for error is extremely low.

Suppose you look at some of the best examples of operational plan documents. In that case, their documents do not have any issues because the document-makers can proofread the entire document before signing off. Even though it is probably the last step in creating this document, it should be part of your checklist.


Regardless of what kind of business you are doing, the importance of operational plans is there for everyone to see. This document enables you to identify the areas in your business that are generating enough revenue and then gives you guidelines about reducing the deficits. Furthermore, it can keep all stakeholders, managers and other employees united and on the same page.

Operations planning is not a walk in the park for anyone, but taking specific steps makes your life easy. A high-quality website builder, such as Strikingly, gives you a set of tools to ensure that your business model remains in working order. If you want to understand further about these tools, head over to Strikingly right now and explore these benefits for your business.