You've got a digital product that you're just dying to unleash on the world. You know it's good, your mom knows it's good, but how do you get the rest of the world to know it's good? If you’re asking yourself, “how to market digital product,” that's where digital product marketing comes in.
A digital product marketing plan is a comprehensive strategy that outlines how you're going to market your digital product, promote it to your target audience, and ultimately maximize your return on investment (ROI). And let's face it, if you're going to put in the time and effort to create a digital product, you want to see a return on your investment.
That's where Strikingly comes in. Strikingly is a website builder and digital marketing platform that can help you market your digital product, drive traffic to your website, and ultimately increase your sales. With Strikingly, you can create a stunning website or landing page that showcases your product and drives conversions.
But before you start using Strikingly to market your digital product, you need to develop a digital product marketing plan that outlines your goals, your target audience, and the channels you'll use to reach them. This article will show you how to develop a digital product marketing plan that maximizes your ROI and drives sales.
Grab a coffee, put on your thinking cap, and let's get started!
Digital Product Marketing Plan Step 1: Research And Analysis
Alright, you're ready to dive into the nitty-gritty of your digital product marketing plan. But first, you need to do some research and analysis. Don't worry. It's not as boring as it sounds (we promise).
1. Identifying Your Target Audience
The first step in any successful digital product marketing plan is identifying your target audience. Who are they? What do they need? What motivates them? Understanding your target audience is essential to creating messaging that resonates with them and drives conversions. If you're unsure where to start, check out Strikingly's blog for tips on identifying your target audience.
2. Conducting Market Research
Once you've identified your target audience, you need to conduct market research to determine the demand for your product and the competition. This research can include surveys, focus groups, and competitor analysis. Use the data you collect to refine your messaging and positioning.
Market research is crucial in developing a successful digital product marketing plan. It helps you understand your audience's needs, preferences, and behaviors and the competitive landscape in which you're operating. Surveys, focus groups, and interviews are all effective ways to gather data about your audience.
By conducting thorough market research, you can develop a more effective marketing strategy that resonates with your target audience and sets you apart from the competition. Strikingly's analytics tools can also help you gain insights into your website visitors and track their behavior, allowing you to refine your strategy and messaging over time.
3. Analyzing Your Competition
Speaking of competition, you need to know who you're up against. Analyzing your competition can help you identify gaps in the market and refine your messaging and positioning. Check out Strikingly's blog for tips on conducting competitor analysis.
Additionally, when analyzing your competition, it's important to understand their marketing strategies and what has worked for them in the past to help you identify potential opportunities and avoid making the same mistakes.
4. Understanding Your Unique Selling Proposition (USP)
Image taken from Strikingly
Finally, you need to understand what sets your digital product apart from the competition. What's your unique selling proposition (USP)? Why should someone choose your product over the competition? Use your USP to create messaging that resonates with your target audience and sets your product apart.
By taking the time to research and analyze your market, you can create a digital product marketing plan that speaks directly to your target audience and drives conversions. Next up, we'll show you how to set marketing objectives and create a timeline and budget.
Digital Product Marketing Plan Step 2: Setting Marketing Objectives
Alright, you've done your research and analysis, and now it's time to set some marketing objectives to promote your digital product. This is where you define your goals, establish key performance indicators (KPIs), and create a timeline and budget.
1. Defining Your Goals
The first step in setting marketing objectives is defining your goals. What do you want to achieve with your digital product marketing plan? Do you want to increase website traffic? Drive sales? Build brand awareness? Be specific and set measurable goals that align with your overall business objectives.
Defining your goals is crucial in developing a successful digital product marketing plan. Without clear goals, it can be difficult to determine whether your efforts are driving the desired results. To ensure that your goals are effective, it's important to make them specific, measurable, and aligned with your overall business objectives.
For example, to increase website traffic, you could set a goal to increase monthly website visitors by 20% over the next six months. If your goal is to drive sales, you could set a target revenue goal or aim to increase your conversion rate. And if your goal is to build brand awareness, you could set a target for social media followers or website mentions.
You can track your progress and adjust your marketing plan as needed by setting specific and measurable goals. And by aligning your goals with your overall business objectives, you'll be able to ensure that your marketing efforts are contributing to your company's success.
Take some time to define your goals and ensure they are specific, measurable, and aligned with your business objectives. This will help you stay focused and make the most of your digital product marketing plan.
2. Establishing Key Performance Indicators (KPIs)
Once you've defined your goals, you need to establish key performance indicators (KPIs) that will help measure your progress. For example, if your goal is to increase website traffic, your KPIs might be the number of unique visitors, time spent on the site, and bounce rate. You can use Strikingly's analytics tools to track KPIs and adjust your strategy as needed.
Establishing key performance indicators (KPIs) is a critical step in measuring the success of your digital product marketing plan. KPIs allow you to track your progress towards your goals and make data-driven decisions to optimize your marketing strategy.
As mentioned earlier, if your goal is to increase website traffic, some KPIs to track might include the number of unique visitors, time spent on the site, and bounce rate. By monitoring these KPIs over time, you can determine what's working and what's not and make adjustments to your marketing plan accordingly.
Strikingly's analytics tools can be a valuable resource in tracking your KPIs. Use these tools to analyze your website's traffic and engagement metrics and to gain insights into how visitors are interacting with your site. With this information, you can identify areas for improvement and optimize your website and marketing messages to drive better results.
3. Creating A Timeline And Budget
Finally, you need to create a timeline and budget for your digital product marketing plan. When will you launch your campaign? How long will it run? What channels will you use? How much will you spend?
Be realistic and create a budget that aligns with your goals and resources.
Creating a timeline and budget for your digital product marketing plan is critical to ensuring that your strategy is effective and efficient. Your timeline should include the start and end dates of your campaign, as well as any key milestones or events that will occur along the way. This will help you stay organized and on track as you execute your plan.
Your budget, on the other hand, should outline the resources you will need to achieve your marketing objectives. This can include costs associated with website development, content creation, paid advertising, and any other expenses that will be necessary to reach your target audience. By setting a realistic budget and sticking to it, you can avoid overspending and ensure that your marketing efforts are cost-effective.
By setting marketing objectives, you can measure your progress and make adjustments to maximize your ROI.
Digital Product Marketing Plan Step 3: Crafting A Marketing Message
You've set your marketing objectives, and now it's time to craft a message that resonates with your target audience. This is where you'll develop a brand identity, create a compelling value proposition, and choose the right channels to reach your audience.
1. Developing A Brand Identity
Image taken from Strikingly
The first step in crafting your marketing message is developing a brand identity. This includes your brand's name, logo, color scheme, and tone of voice. Use Strikingly's branding tools to create a consistent and memorable brand identity that sets your digital product apart.
2. Crafting A Message That Resonates With Your Target Audience
Once you've developed your brand identity, you need to craft a message that resonates with your target audience. Use the insights from your research and analysis to create messaging that speaks directly to their needs and motivations. Be authentic, and avoid using jargon or buzzwords that might turn them off.
3. Creating A Compelling Value Proposition
Your value proposition is what sets your digital product apart from the competition. It's the promise you make to your target audience about what they'll get from your product. Use your unique selling proposition (USP) to create a compelling value proposition that motivates your audience to take action.
4. Choosing The Right Channels To Reach Your Audience
Finally, you need to choose the right channels to reach your audience. This might include social media, email marketing, content marketing, or paid advertising. Use Strikingly's marketing tools to reach your audience where they are and drive conversions.
You can drive conversions and maximize your ROI by crafting a marketing message that resonates with your target audience and choosing the right channels to reach them.
Digital Product Marketing Plan Step 4: Implementation And Optimization
Now that you've crafted your marketing message, it's time to implement your plan and optimize it for maximum impact. Here are some tips for using Strikingly to create a website and landing pages, leverage SEO tools, optimize your marketing messages and channels, and measure ROI.
- Using Strikingly To Create A Website And Landing Pages
Image taken from Strikingly
Strikingly makes it easy to create a website and landing pages that showcase your digital product. Use its intuitive drag-and-drop editor to customize your site, add images and videos, and highlight your product's features and benefits. Creating a visually appealing and user-friendly site will improve your chances of converting visitors into customers.
- Leveraging Strikingly's SEO Tools To Improve Search Engine Rankings
To maximize your digital product's visibility, you need to improve your search engine rankings. Strikingly's built-in SEO tools can help you do just that. Use its SEO checklist to optimize your site's structure, content, and metadata. You'll increase your chances of ranking higher on Google and other search engines when you follow best practices for on-page SEO.
- Optimizing Your Marketing Messages And Channels Based On Data And Insights
Once your site is up and running, it's time to start promoting it. Utilize Strikingly's analytics tools to track your visitors' behavior and preference and use this data to optimize your marketing messages and channels. For example, if you notice that your visitors are mostly coming from social media, you may want to focus more on social media advertising and content marketing.
- Measuring ROI And Adjusting Your Plan Accordingly
Finally, you need to measure your ROI and adjust your plan accordingly. Use Strikingly's analytics tools to track your conversions, revenue, and other key performance indicators (KPIs). If you're not seeing the results you want, use this data to adjust your marketing messages and channels, or even your product itself. You'll maximize your ROI and drive long-term success by continually optimizing your plan based on data and insights.
With these tips for using Strikingly to create a website, leverage SEO, optimize your marketing messages and channels, and measure ROI, you'll be well on your way to marketing your digital product effectively and driving long-term success.
Congratulations! You're now equipped with the knowledge and tools you need to market your digital product effectively and maximize your ROI. Let's recap the key points:
- Research and analyze your target audience, competition, and USP.
- Set clear marketing objectives, KPIs, timeline, and budget.
- Craft a compelling marketing message that resonates with your audience and showcases your product's value.
- Implement your plan using Strikingly to create a website and landing pages, leverage SEO tools, optimize your marketing messages and channels, and measure ROI.
- Continually optimize your plan based on data and insights to maximize your ROI and drive long-term success.
Now, it's time to take action and start developing your own digital product marketing plan using Strikingly. Sign up for a Strikingly account, follow the tips and best practices outlined in this article, and start promoting your digital product with confidence.
Remember, effectively marketing your digital product is not just about selling but also building a loyal customer base and driving long-term success. There are different ways to market your digital product and you need to find one that suits your product best.
By using Strikingly to create a website showcasing your product's value and differentiators, and leveraging its SEO and analytics tools to optimize your marketing messages and channels, you'll be well on your way to achieving your marketing goals maximizing your ROI.
What are you waiting for? Start marketing your digital product today!