Regardless of whether you have just started your business or want to promote your brand to gain customer loyalty, the digital world is enriched with multiple types of branding strategies for you to consider. As a marketing person, you want nothing but the best for your brand, but you should identify your purposes for you to come to the right track. What do you expect from your business plans? What is your target audience, and where are your audiences located? If you don’t have answers to these questions, you can forget about achieving your desired business objectives.
If you determine the reasons behind the start of your business, you will get to the best brand management strategies. If you can set your business goals before looking into your brand management strategies, you are destined for success. The question regarding your target market will go a long way in the success of your business. There is a reason why at Strikingly, we try our best to provide you with all the innovative ideas to put your business on the right track.
What is a Brand Strategy?
If your business plan is working at its maximum capacity and you are achieving all the required results regarding your online sales, it seems like you may have an idea about a branding strategy. It is defined as an action plan associated with the business to develop a brand. The marketing department creates branding strategies to achieve specific objectives. Good branding is when you think like a customer and understand their perspectives.
If the branding is done correctly, the business can offer multiple solutions to its customers, making their buying decisions easy. A quality brand management strategy influences every aspect of the company, from finance to the marketing department. Your branding plans will greatly impact your marketing tactics and the kind of marketing campaigns you will organize. Moreover, you will also have an idea about the marketing media that will be used and the impact of the implemented marketing efforts.
Types of Branding Strategies
1) Personal Branding Strategy
For someone who creates some of the best personal websites online, you don’t necessarily need to be the most potent individual online. If you think you will get a high ranking on Google just because you are the son of your country’s Prime Minister, you couldn’t be more wrong. The digital world doesn’t care about sentimental values, and the only way you can achieve a high Google ranking is if you develop a powerful brand strategy out of certain things.
As a marketing person, you must have a platform, networking components, values, eagerness, and images available in your arsenal. However, you mustn’t complicate things when it comes to branding strategies, especially when you have just started your business and are trying to showcase your products to the target customers. You should never be afraid to be innovative and expressive because many of the people you see online tend to be the same. With this strategy, you create your reputation in the eyes of your target audience.
2) Corporate Branding Strategy
When you talk about the corporate branding strategy, professionalism and formality are the two factors that come to your mind. This is true for those business visions that consist of stakeholders and board members. When you create branding strategies in the corporate sector, you aim to create its brand image and maintain its professional integrity. It helps you determine how your business gets recognized in public.
It doesn’t just create a website logo to make up the numbers but also makes it look sensible in the eyes of the people. If you have prioritized quality over quantity, your business has to prove it. Numerous corporate organizations have developed unique brand management strategies to support their plans. They have a positive reputation within the public eye because the people know how they represent their brand in the wider world. If your business concept is original and authentic, your business has the capability of achieving success.
3) Product Branding Strategy
If you refer to the best branding strategies, you simply cannot ignore product branding. Regardless of your business niche, your products must have a role to play in getting your business to its desired objectives. For example, if you have launched new products for your customers in the market that are similar to your previous products, you need to do a lot of hard work to prove their value. When you focus on product branding, you can generate a lot of revenue for your company.
Catching your customers' attention and telling them to prioritize your products is another ideal way of guaranteeing success for your business. Some business owners consider this branding because it creates a good customer relationship. It makes the customers feel excited about trying a product or preorder. Many people try out the product orders because they don’t undermine the authenticity of the product’s quality.
4) Service Branding Strategy
Service branding is classified as one of the best branding strategies based on its potential to explode in the market. It has gained much popularity in recent years and remains a big thing to work on. Service branding doesn’t mean that people will stop by your shop to purchase the best available clothes if you run a boutique shop. We mean to say that many businesses are in the same category as you. The only way to make your business a success is by offering something unique to your customers.
Regardless of the type of services you offer, you must customize them to ensure that people remember your company. By creating a solid impression about your products, your customers can feel special about them. Having a strong impression in your customer’s eye will benefit you to get on top of the game. As we have said before, you have to do the best form of branding to maintain your position in the digital market.
5) Retail Branding Strategy
Retail branding is one of the most common branding strategies in the market these days. What makes it a good brand strategy is the fact that it gives a personalized experience to the customers. For example, if you have gone to a departmental store to buy a tennis racket, you will likely see different brands next to each other, i.e., Wilson and Head.
However, if you have a retail store, let’s assume that Babolat tennis rackets will be exclusively sold in your store. Even though you don’t make any compromises on the quality of the product, you will realize that this strategy works. You let the customers have the authority to go for their favorite brand in the local shop.
6) Geographical Branding Strategy
Have you ever seen a restaurant named after a vast country asset, location, or colony? For example, Bundu Khan restaurant in Pakistan is named after a popular name in the subcontinent. Similarly, Italian Cafe and Tribal Hub are some of the notable names. It could be a brilliant idea if you want to start a business and name it to honor the place or the culture. Many people would be happy just because of your brand name rather than your products or services.
For example, Australia named the Australian Open tennis building in honor of Rod Laver to pay tribute to their tennis legend. You have to make sure that you justify your cultural branding strategy adequately. This can be classified as one of the most common branding strategies today. Many famous people are getting businesses named after them in recent years, especially after they pass away. Recently, we saw the unveiling of the Shane Warne Stand at the Melbourne Cricket Ground to pay tribute to the former Australian cricketer, who passed away earlier this year.
Build Brand Website on Strikingly
If you want to implement the best branding strategies in the market today, you must rely on a quality website builder like Strikingly and build a brand website. Strikingly is a free website builder that helps you develop your brand website within a few clicks. You don’t need any coding experience or IT degree to prove yourself in website design. You can create your web design on Strikingly without writing a single line of code.
Image taken from Strikingly
After completing the registration, Strikingly will provide you with a domain worth $24.95, which may deviate as per the domain (brand) name or the domain extension you prefer. Once you have customized one of our provided website templates, you can start integrating all the content regarding your brand. Make sure you cover all your content in the navigation elements you will display on your website’s landing page.
Before you implement your branding strategies, it is vital to research your roadmap and how you will go about your things. After all, you cannot be doing branding without having any aim or business objectives.
The best way to enhance your brand is by creating a brand website on Strikingly and making savings on your marketing budget. If you are experiencing difficulties developing your brand website, you can collaborate with our Happiness Officers. By creating a quality brand website, you can make a good reputation in the eyes of your customers.