The Importance of User Experience in Your Website Strategy

The wonderful world of website strategy that allows you to create a successful online presence is both an art and a science. If you're building a website strategy, you already know the importance of standing out in a crowded digital landscape. But what secret ingredient can your web strategy go from good to great? The answer is simple: user experience (UX).

UX is the magic ingredient that can make or break your website's success. It's the difference between a visitor staying on your site and engaging with your content versus bouncing off and never returning. But how do you create a user-friendly website that captures your audience's attention? Well, you need to start with the right platform.

Enter Strikingly, the website builder that puts UX at the forefront of its design philosophy. With Strikingly, creating a profitable website strategy is a breeze, thanks to its intuitive drag-and-drop interface and mobile-responsive templates.

In this article, we'll explore the importance of UX in website strategy and show you how Strikingly can help you create a user-friendly website that stands out in a crowded online world.

What is Website Strategy?

Website strategy is the master plan that guides how you build and run your website. Just like a good villain needs a strategy to take over the world, your website needs a strategy to conquer the digital world.

silve Macbook air on table with ruler keyboard and design tools to build efficient website strategy

A website strategy should be tailored to meet your website's objectives and goals. Do you want to boost your sales, increase your website traffic, or maybe create a platform for your new book about the secret life of unicorns? A solid website strategy will help you achieve whatever your aim.

When you build a website strategy, you should consider your target audience, content, design, and user experience. You want to ensure your website is attractive, easy to navigate, and provides a positive experience for your visitors. Why, you ask? Simply because no one wants to stick around on a website that's as confusing as a Rubik's cube.

Creating a website strategy is the roadmap to success for your website. It's like a treasure map that leads you to a chest full of gold coins, but instead of coins, it leads you to the pot of gold at the end of the digital rainbow.

Are you ready to get your strategy game on and build a website that will take the digital world by storm?

What is User Experience (UX) in Website Design?

Now that we've established the importance of user experience in your website strategy, let's take a closer look at what UX is all about.

User Experience (UX): Definition

Simply put, UX is the art of creating a website that's easy to use, visually appealing, and enjoyable to navigate. It's the difference between a website that feels like a labyrinth and a website that feels like a walk in the park.

Why Is UX So Important In Website Design?

For one thing, UX can make or break your website's success. A website with poor UX is like a store with a confusing layout and unhelpful staff - visitors will quickly get frustrated and leave without making a purchase. On the other hand, a website with good UX can attract, engage, and convert visitors into loyal customers.

What Are The Principles Of Good UX Design?

Here are a few key ones to keep in mind:

  • Keep it simple. A cluttered website is a surefire way to confuse and overwhelm your visitors. Keep your design clean and uncluttered, with a clear hierarchy of information.
  • Make it intuitive. Your visitors should be able to navigate your website without having to think too hard. Use clear labels, icons, and design elements to guide them through your content.
  • Focus on speed. A slow-loading website is a major turnoff for visitors. Make sure your website loads quickly, and optimize images and videos to reduce load times.
  • Prioritize mobile. In today's mobile-first world, having a website that's optimized for mobile devices is non-negotiable. Make sure your website is mobile-responsive, meaning it adapts to different screen sizes.

In the next section, we'll dive into the importance of UX in website strategy and explore how Strikingly can help you create a user-friendly website that checks all the boxes.

Importance of UX in Website Strategy

Now that we've covered the basics of UX, let's talk about why it's so important in creating a website strategy.

Here’s a fact: a good UX can make or break your website's success. And here's why:

  • Website traffic. A website with good UX can attract more visitors by making it easy to find what they're looking for. If your website is user-friendly and easy to navigate, visitors will likely stick around and explore your content.
  • Engagement. A website with good UX can keep visitors engaged by making it easy to interact with your content. If your website is visually appealing and intuitive, visitors are more likely to spend time on your site and engage with your brand.
  • Conversions. A website with good UX can convert visitors into customers by making it easy to take action. If your website has clear calls to action, simple forms, and a streamlined checkout process, visitors are more likely to convert into paying customers.

Don't just take our word for it - the numbers speak for themselves. According to a study by Forrester, a well-designed user interface could raise your website's conversion rate by up to 200%. And when it comes to mobile devices, the importance of UX is even more pronounced. A whopping [94% of users say they judge a website by its mobile responsiveness, and 80% say they're more likely to leave a site that's not mobile-friendly](\~:text=Human%2DCentered%20Design&text=Here's%20why%3A%20Most%20people%20(94,leave%20if%20it%20displays%20poorly.).

In short, investing in good UX is a no-brainer if you want to create a profitable website strategy. When it comes to mobile-responsive design, Strikingly has got you covered - all of our templates are optimized for mobile devices, so you can rest assured that your website will look great on any screen size.

Strikingly's Approach to UX Design

Now that we've established the importance of UX in website strategy, let's take a closer look at how Strikingly approaches UX design.

Strikingly Landing Page

Image taken from Strikingly

At Strikingly, we believe that a user-friendly website is a key component of any successful web strategy. And that’s exactly why we've made UX a top priority in our design philosophy.

From our intuitive drag-and-drop editor to our user-friendly templates, everything about Strikingly is designed with the user in mind. We know that building a website can be intimidating, so we've made our platform as easy to use as possible. With Strikingly, you don't need any coding experience to create a beautiful, functional website that looks great on any device.

And speaking of looking great on any device, that brings us to our next point - mobile responsiveness. Here at Strikingly, we understand that more and more people are accessing the internet on their mobile devices. To address this, we made all of our templates optimized for mobile. No matter what device your visitors are using, your website will look great and be easy to navigate.

Strikingly landing page optimized for mobile devices

Image taken from Strikingly
Don't believe us? Take a look at some of our templates. Our "Lotus" template is bright, cheerful, and perfect for any health or wellness website. Its clean design and clear calls to action are great examples of how Strikingly's user-friendly templates can help you create a profitable website strategy.

Strikingly Lotus Template focuses on user experience

Image taken from Strikingly

Or if you're in the creative industries, check out our "Modelle" template - it's sleek, modern, and makes it easy to showcase your work in a way that's visually appealing and easy to navigate.

Strikingly Modelle Template is sleek and modern

Image taken from Strikingly

If you're looking to create a website strategy that's both profitable and user-friendly, look no further than Strikingly. With our mobile-responsive templates, intuitive editor, and emphasis on UX, we've got everything you need to build a website that your visitors will love.

Tips for Improving UX in Your Website Strategy

Now that you know why UX is important in website strategy and how Strikingly can help you achieve a user-friendly website, let's take a look at some tips for improving UX on your own website.

  • Keep it simple.

First things first, keep it simple! Your website should be easy to navigate, with a clear menu and logical structure. Nobody likes feeling lost in a labyrinth of pages and confusing design elements.

Keeping things simple is key to a successful website strategy. Nobody wants to visit a website that requires a PhD in computer science just to navigate.

In fact, studies have shown that users are more likely to stay on a website that is easy to navigate, has clear calls to action, and is visually appealing. When designing your website, consider a clean, minimalist layout that is easy to read and understand.

Remember, simplicity doesn't mean boring. You can still incorporate visually appealing design elements, high-quality images, and engaging content while keeping it simple. The goal is to create a website that is both easy to use and visually appealing.

  • Make it visually appealing.

Next, make sure your website is visually appealing. People are drawn to beautiful and well-organized websites, so invest in high-quality graphics, images, and typography.

Visual appeal is an important aspect of website strategy. A website that looks outdated or unappealing can be a major turn-off for visitors and may make them click away before even exploring what you have to offer.

When designing your website, it's important to choose a color scheme that is visually pleasing and consistent throughout the site. This helps to create a cohesive and professional look. You should also pay attention to typography, ensuring that your font choices are easy to read and appropriate for your brand.

Strikingly Guidling Light Template is visually appealing

Image taken from Strikingly

In addition to typography, high-quality images and graphics can go a long way in making your website visually appealing. Make sure to use images that are relevant to your content, and optimize them for fast loading times to avoid frustrating visitors with slow load times. You can also consider incorporating animations or videos to make your website even more engaging.

However, it's important to find a balance between visual appeal and website performance. Large, high-resolution images and videos can slow down load times and negatively impact user experience. So, be mindful of how much visual content you're incorporating and make sure it doesn't compromise your website's performance.

  • Make it fast!

And, of course, your website should be fast! Nobody likes waiting for a page to load. Make sure your website is optimized for speed, with compressed images and efficient code.

A fast-loading website not only enhances the user experience but also improves your website's search engine ranking. Studies show that users are more likely to abandon a website if it takes more than three seconds to load. By prioritizing speed, you can retain visitors and potentially attract new ones through positive word-of-mouth.

Additionally, a fast-loading website can increase conversions, as users are more likely to make a purchase or take another desired action if the process is quick and efficient. When creating your website strategy, ensure that you prioritize speed to reap these benefits.

  • Make it accessible.

Another important aspect of UX is accessibility. Your website should be easy to use for people with disabilities, like those who use screen readers. Make sure your website is properly marked up with semantic HTML and includes alternative text for images.

When you make your website accessible, you are not only improving the user experience for individuals with disabilities, but you’re also ensuring that your website complies with accessibility standards and regulations. An accessible website also expands your potential audience and customer base.

According to the World Health Organization, over one billion people worldwide have some form of disability. By prioritizing accessibility in your website strategy, you can ensure that everyone can access and use your website, regardless of their abilities. You have to include accessibility considerations in your website strategy to guarantee that your website is usable and inclusive for all.

  • Constantly do testing and monitoring.

Regular testing, and monitoring are also critical for providing a positive UX. You should constantly be analyzing your website's traffic and performance and making adjustments as needed. Keep an eye on your bounce rate and user flow, and make changes accordingly.

There you have it - some tips for improving UX on your website strategy. If you follow these best practices, you can create a website that's not only profitable but also enjoyable to use. And if you need some extra help, don't forget about Strikingly - our templates and design tools are the perfect way to get started on your own user-friendly website.


If you want to create a profitable website strategy, you simply can't ignore the importance of UX. A well-designed website that's easy to navigate, visually appealing, and accessible can make all the difference in attracting and retaining visitors, as well as converting them into customers.

And while there are many website builders out there, Strikingly is a top choice for anyone who prioritizes UX design. With its user-friendly interface, mobile-responsive design, and customizable templates, Strikingly make it easy to create a website that your visitors will love.

Whether you build a website strategy from scratch or looking to improve an existing site, keep UX in mind and consider giving Strikingly a try. Your visitors (and your bottom line) will thank you.