With the Covid-19 pandemic still occurring on a global scale, the number of individuals that listen to podcasts continues to grow. According to The Infinite Dial 2021, 28%, or an estimate of 80 million Americans can now be considered habitual weekly podcast listeners, which is a 4% increase from 2020. In addition to this, 41% of the total U.S. population, or an estimate of 116 million Americans can now be considered monthly podcast listeners, which is also an increase of 4% from 2020.
As a business owner, you should consider learning how to make a podcast to reach this growing audience and expand your business via content marketing. You don’t need to have extreme technical skills or a lot of money to learn how to start a podcast business or starting a podcast in general. Have you been through so many guides but can’t seem to find the right one? If so, look no further, we’ve prepared a step-by-step guide on how to start a business podcast and why you should create one.
How to Start a Podcast Business?
1. Decide the Topic and Genre of Your Podcast
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The first step on starting a business podcast is deciding your podcast topic and genre. There are various genres in which podcasts fall under, such as storytelling and pop culture. Within these many genres, podcasters tend to focus on one of a few similar topics and cover them over a series of episodes. It is important to find a topic and genre that you are interested in so you remain motivated while content creating.
It is important to select a genre that already has an existing listening base. Because this ensures that your podcast will have an interested audience. Look through search categories on podcast libraries online to discover which genres are the most popular. Consider listening to your competitors to understand the topics covered, the structure used, the tone of the show, among other elements.
2. Select a Content Structure
Another crucial step to follow when learning how to start a podcast business is knowing how you want to present your content. As podcasts are episodic, this means that each podcast is separated into segments that focus on a specific element of the topic covered. The two major structure types include scripted and unscripted.
Scripted podcasts consist of a writer or writing team that brainstorms and develops the idea across one or multiple episodes, as well as writes a script that the host(s) read. On the other hand, unscripted podcasts consist of a host or hosts who discuss topics casually or interview other guests.
Consider whether you want to write your content ahead of time or prefer more conversation, maybe even consider doing a combination of both depending on the circumstances. In addition to the overall structure of your content, you may also want to think about the length of each episode, the content segments, the sponsor breaks, and the podcast length (meaning how long you’ll be running your podcast).
3. Record and Edit Episodes
Moving on to the next step which is the recording and editing of your podcast. The common equipment necessary when starting a podcast includes a microphone, headphones, recording software, audio editing software, and recording space. When learning how to start a podcast business, you don’t have to spend too much in the beginning. Instead, you can opt for low-cost gear that works well instead of high-end equipment.
After recording and editing your first full podcast episode, consider finalizing and reviewing it so you can make the necessary adjustments in the following recording sessions of your podcast. Once you’re finished, you can edit the content to make notes of segments and elements you might want to change or adjust such as the speed of your speech. You may also find out which editing software and processes you may want to change, such as a more user-friendly software or one that minimizes editing time.
4. Publish Episodes on a Hosting Service
Knowing how to publish your podcast is a must when learning how to start a podcast business. Why? Because how else are you going to gain listeners and reviews. Select a podcast hosting site of your choice as long as these digital streaming services allow audiences to listen, subscribe, and review your podcast.
Once you select a hosting service, upload multiple episodes to provide your listeners with a more accurate example of the content you can continue creating. Although publishing one episode can get listeners interested, uploading multiple episodes when it is your first podcast does a better job at convincing the audience to become a subscriber of your show.
5. Set a Consistent Recording and Publishing Schedule
Creating a regular schedule to ensure that content is produced consistently is important when learning how to start a podcast business. Determine how long it takes for the following processes for each episode: writing, preparation, recording, and editing. Consider doing it on the same day each week to help you establish a routine and promote consistency in your workflow.
A regular publishing schedule can lead to increased loyalty among your listeners. Many individuals prefer a routine in their content consumption, so consider setting a specific day on when to release episodes so your listeners know when to look forward to the next episode. When starting a podcast, remember that only you can decide the frequency of how often you release your podcast episodes.
6. Gain External Funding
External funding is the final step to starting a business podcast, you gain it in 4 different ways:
- Studio partnership
How to Market Your Podcast?
Now that you know how to start a podcast business, you need to know how to market it correctly. You will want to create a strong online presence to inform potential listeners of various channels after publishing your first few episodes. Here are three ways you can market your podcast:
• Website Creation
You can create a website where you can provide the history of the podcast, personal bios for the host(s), and show notes. On this website, you can link your listeners to an online store where they can purchase merchandise or even a crowdfunding site where they can donate.
• Social Media Profiles
You can connect with listeners through social media. It also allows you to provide immediate updates on new releases and publish shareable content. In addition to this, you can also host giveaways for those who write positive reviews and share your podcast with others to encourage community engagement.
• Collaborations with Relevant Creators
You can consider collaborating with podcasters and content creators who discuss the same topics by having them be a guest on your podcast or vice versa. This option allows you to cross-market both content platforms and help one another find new audiences.
Why Start a Podcast?
If you’re unsure of why you should learn how to create a podcast business, then this section is important. To become a successful podcaster, you don’t have to be an established content creator or a blogger.
If you understand the value behind content creation (like blogging) for your business and brand, then you understand the value behind podcasting. Why? Because starting a podcast allows you to reach a brand new audience which consists of individuals who might otherwise never discover or consume your long-form content because of their audio format preference.
Through your podcasting business, there is an opportunity to drive traffic back to your business website or e-commerce store. How? Because every podcast directory provides a link back to your website, and because it’s your podcast, you can send listeners to your business site at the end of every episode.
Starting a podcast allows you to establish yourself in an authoritative position on your topic. This helps build an audience, and in return, makes it easier to sell your product or service as you’d be a reliable source. Potential customers can be influenced to purchase from your business when they see you as an authority.
Image taken from Strikingly
Now that we’re nearing the end of this guide on how to start a podcast business, do you have a website to begin starting a podcast? If not, you can build your website easily to establish your brand with Strikingly. There are many useful features such as a large library of website templates that are mobile-responsive and ready for customization, and even a drag and drop builder.
Image taken from Strikingly product
There is also a Soundcloud integration feature for adding audio files to your website. This means that you can embed your podcasts episodes to the website you built with Strikingly. Isn’t that convenient? Simply just click the “Add a New Section” button, scroll down till you find the Strikingly App Store function, and select Soundcloud.
Image taken from Strikingly product
Besides these cool features, Strikingly also offers SEO optimization, e-commerce integration, and many more. With that being said, there are many features offered by this website builder that can benefit you and your podcast business in the long run. So, sign up with Strikingly and use the knowledge you learned from this how to start a podcast business guide today.