With the constant stresses of life, men and women need to pamper themselves once in a while and enjoy the beautiful services of beauty salons. Beauty salons are simply irresistible, whether you need to enhance your looks, style your hair, or take care of other aspects of your appearance.
Furthermore, hairdressers will have luxury items that are tailored to your hair for the best results. Aside from providing hair services, certified hairdressers may also advise clients about how to take care of their skin, hair, and makeup. It's no surprise that beauty salons have sprouted up all over the place, but only a few have thought about creating a beauty salon website for their business.
You may have been missing out if you own a beauty salon and haven't established an online presence. It's not too late, after all. With these hairdresser websites in mind, you'll most likely want to find the perfect theme or employ an experienced web developer to create your own soon.
It's a scenario we've seen a lot of times before. In the past, some hair saloon websites were created and then abandoned, never to be updated again. We understand. An individual website is much more difficult to handle than a social media page.
You might think that you can build followers for your hairstyling services via social media, and wonder why you need to build a website. Most hairdressers might say “Who has the time to build a site and update it regularly? But did you know that the majority of clients use search engines to find your website and salon? This is one of the reasons why you need to consider having a website for your hairdressing brand.
A non-existent, or even worse, out-of-date website will affect your ability to attract new clients more than you would expect.
Your hairdressing salon website a digital representation of your company. You can create an online space that perfectly reflects your salon's picture with the right resources like many hairdressers online do. Here are some more reasons why you need a website for your beauty company.
- Faithful clients Can Be Gotten From Your Website
Websites for hair salons are available on the internet. Visitors' email addresses and contact details are collected unusually on their websites. Business owners can give subscribers discount coupons and other exclusive promos via email by including a section encouraging users to sign up for their newsletter. If you want to develop your clientele, campaigns like this will help you convert your website traffic into qualified leads.
- Social Media Campaigns Are Aided By Website Traffic Data
Hair salon websites can also be a valuable source of traffic data for your social media marketing campaigns. The integrated site analytics tool from Strikingly gives you a snapshot of your site's users, including where they're coming from, their age, and the computer they're using. You can also use Google Analytics to have a more detailed look at your site's results and more structured data for better Facebook ad targeting.
- Salon Websites Complete Your Online Image
You can build a more consistent online presence by integrating your social media accounts into your hair salon website and allowing social share functionality. If website visitors want to talk with you, they can be guided to your Facebook page, or you can answer their questions using a chatbot on your site. Users will share your content with their social networks, allowing you to reach a wider audience.
Brand awareness is often aided by beauty salon blogs that use the same color scheme as the salon's social media accounts. By using a consistent color scheme in all of your social media posts, your followers will be able to quickly recognize your account and brand in a sea of similar posts.
- Show Favorable Feedback and Instagram Feeds on Your Salon Websites
Add a social stream section to your salon web templates to view your Facebook and Instagram feed on your website. When you update your social media accounts, this keeps your web content up to date. This reduces the need to update the website's content regularly.
You may also have a section for displaying positive customer feedback and testimonials. This form of content is the most effective way to promote your expertise. Show off glowing client testimonials to let prospective customers know how fine a hairstylist you are.
- Updating Your Content and Having a Mobile-friendly Website Will Help You Rank Higher in Google Searches
Everyone is aware that Google is the latest go-to source for answers to practically every query. This includes suggestions for hair salons. Google will help you get more visitors to your website. More traffic means more opportunities to book potential customers.
Since the salon website templates on Strikingly are mobile sensitive, simply having a website built on this platform fulfills one significant ranking element. Next, you can focus on having high-quality, well-optimized content on your hairdresser website, as well as backlinks from trusted sources.
Step by Step Guide On How to Create a Hairdresser Website
- Let Other Successful Salon Websites Inspire You
It's always a good idea to look at what other popular salons are already doing before beginning a new project in your salon.
This will give you design and functionality ideas for your salon's website. Once you've gained this experience, you'll be able to make informed choices in the steps that follow.
- Choose a Name For Your Salon's Domain.
Nothing seems more unprofessional than a salon owner's business card with a "@gmail.com" e-mail address or a ". strikingly.com" web address. If you operate a serious salon, you'll need your own ".com," ".co.uk," and other domain names for your salon's website and staff e-mail addresses.
It is inexpensive and offers a much more professional appearance. In reality, if you use a website builder to develop your salon's website, you'll always get a domain for free (I'll go over this in the next step), so don't buy anything right now.
- Pick a Website Builder that fits you and your Salon’s Needs
Back then, if you wanted a website, you had to be pretty good at programming and design. Today, we create websites differently.
A professional website can be produced without any technological knowledge. And this is thanks to all of the fantastic website builders available, but there are a lot of them, so how do you know which one is right for you and your salon? This is the point at which you must make a decision. But don't worry, I'll make it easy for you!
If you're new to website development, I suggest starting with one of the best website builders like Strikingly.
Strikingly is a nice, beginner-friendly alternative. It is extremely simple to use, as you can see in the following steps, while also allowing you to build highly professional hairdressing salon websites using predefined design templates.
It's also reasonably priced. We also have a free plan if you agree to have advertising on your blog. Let's move on to the next step now that you have your account.
- Design a New salon Website
You're in the beauty and fashion business if you own a salon. Isn't it true that architecture is crucial to your work? Yes, it is. Before allowing you to dye their hair, paint their nails, or tan their bodies, your salon clients must trust that you have a strong eye for design. That's just the way things are.
Before they allow you to color their hair, paint their nails, or tan their bodies, your salon clients must trust that you have a good eye for design.
That's the way things are right now. Even if the only thing you focus on is nails, you need to create a nail salon website for that purpose alone.
In many ways, the website reflects your aesthetic preferences. At the same time, your hairdresser website is often the first impression new clients have of your business, so you want to make a good first impression.
How to Build Hairdresser Websites With Strikingly?
Strikingly is a common platform for people with little or no experience who want to make a beautiful hairdresser website. The platform is well-known for its high quality, ease of use, and accessibility. Furthermore, it is reasonably simple to get started with this website. Now, all you have to do is create an account. You'll need your email address, password, and first name to get started.
Image from Strikingly
You'll have access to the forum as well as a range of beautiful models to use in the creation of your hairdresser website once you've created an account.
You'll need to edit the template to fit the theme of your website once you've chosen your favorite. You can personalize your design to suit your professional or personal goals.
Images from Strikingly
After that, you can build new sections for your hairdresser website by going to the "Add section" tab. Using the Add new page feature, you can add several pages to your hairdresser website.
Image from Strikingly
On your hairdresser website, you can also have a contact page. As a result, clients and visitors will contact you if they have any questions or need your services.
Image from Strikingly
If you sell hair equipment and cosmetics and you want customers to be able to purchase them from your website, you can add a store by clicking on the “Store” button. Here, you can post all your hair products and equipment.
Image from Strikingly
Sign up for our PRO payment plan if you want to take advantage of more of our premium services and rewards. There's a lot to see and do in our virtual world. Stunningly introduces you to a world of limitless benefits that will help you realize your dreams and long-term goals. Are you ready to share your salon business with the world? Begin by creating a Strikingly account right now.