Fitness brand ambassador

The fitness industry has entered the mainstream. A Fitness Brand ambassador is used by Nike, Adidas, Reebok, Crossfit, RXBAR, and Under Armour on social media. These YouTube and Instagram brand ambassadors get rewards including globe travel, special events, and being featured in commercial shoots. It's no secret that the fitness industry is cutthroat.

Whether you're a personal trainer or a club owner, partnering with different fitness brand ambassador programs will almost certainly benefit you. You can sell and expand your fitness brand by combining ambassador discounts with configurable gym eCommerce software.

Discounts, commissions, and even free products are common perks for a fitness brand ambassador. We'll show you how to become fitness ambassadors and discover some of the top fitness ambassador programs.

How Can You Become a Fitness Brand Ambassador?

If you're thinking about being a Fitness Brand Ambassador, there are six steps you should take.

1) Begin Working For No Pay

We can tell you that one of the first things we look for is something like this, and it's exactly what to be done to attract their attention in the first place. When you start using your skills to promote the organization, people will notice. The fact that you're doing it for free demonstrates to them that you're serious about joining their team and that you support their objective.

2) Use Social Media to Engage People

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On social media, people frequently ask if they need number or quality relationships as if they have to select one or the other. Yes, you require a large number of high-quality connections. It's not enough to have a large number of followers to become a Fitness Brand Ambassador. Companies will be on the lookout for evidence of power in your network.

Companies will not be interested in you if they do not see constant participation from your community in your posts. If you want to be a fitness brand ambassador, you need to have a strong presence on networks like LinkedIn and Twitter.

3) Develop Enticing Online Profiles

Your social media profiles should be visually appealing and have a consistent look. Make sure you come across as a person of interest and always highlight your most important stuff. To be found on searches, you need to have the proper keywords in your profile. Consider what kinds of searches you'd like to appear in, and then make sure your profile includes the correct keywords so you can be found.

4) Always Maintain a Professional Attitude

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Remember that as a Brand Ambassador, whatever you publish or say online will be representing a brand. Avoid publishing anything that could be considered offensive. Make sure your internet contact is professional, and avoid coming out as hostile. If a company sees furious responses the second someone disagrees with you, they will not want to represent you. Instead, maintain your composure even when others are being nasty or trollish.

People will tell you that the firm you represent stinks as a Brand Ambassador. They won't always be pleasant about it. Companies are searching for signals in your social media past that show you can manage these situations properly and calmly.

5) Network Your Way In Just like Any Other Job

Becoming a fitness Brand Ambassador is typically determined by who you know and the contacts you have. Begin by finding and attracting the attention of the company's thinking leaders. Engage with their material by sharing it with your followers and leaving comments on their posts.

6) Showcase Your Expertise

Make sure your posts reflect your professional experience as well as your interest. Fitness ambassadors have energized thought leaders, and you'll need to position yourself as one in the business you're pursuing.

If you strategically follow the six procedures indicated above, you can land a side gig as a Brand Ambassador. Becoming a fitness clothing Brand Ambassador could be the game-changer you've been looking for to propel your career forward.

Steps to Become a Fitness Brand Ambassador?

Our step-by-step guide to becoming a fitness brand ambassador will show you how:

A. As a Fitness Influencer, Develop Your Personal Brand

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It's all about content in the realm of internet fitness. Motivational slogans, memes, and workout loops were all the rage a few years ago. Fitness brand advocates today take things to a whole new level. Because social media is so saturated, the most effective fitness ambassadors have built distinct stances to help them stand out. You'll never be perfect for everyone, but you can start with a small group and work your way up.

B. Join a Pod to Take Advantage of Instagram's Fitness Community

According to a recent survey of fitness brand ambassadors, the average fitness influencer had over 20,000 Instagram followers before receiving their first offer. If you're just getting started, that's a big number. So, how do you increase the appeal of your fitness brand? Pods, or groups of like-minded Instagrammers that get together and agree to like, share, and comment on each other's pictures, are commonly used by top fitness influencers. This has the effect of promoting any material to a larger audience and potentially making it a trend. It appeals to brands and might help you get the conversation started on the right foot.

C. As a Fitness Brand Ambassador, Do What You Preach

The majority of fitness brand advocates have gone through significant life transitions. These adjustments can be major or subtle. You must stay committed to your goal of being a fitness brand ambassador once you begin. Months of intense training, a strict diet, and health monitoring may be required. Keep it tight since fitness is all about feeling and looking good on the inside and out.

That applies not only to physical health but also to mental discipline. You may not have much interest in being a fitness brand ambassador in the beginning. Going viral is no longer a thing - at least not in the same way it used to be! Rather than going for the fences every time, concentrate on hitting singles. By gaining a few admirers at a time, you'll be able to establish long-term loyalty and engagement.

D. Align Your Social Media With Your Fitness Objectives

To become a well-known fitness influencer, you must first understand your target demographic. Make certain that your social media profiles respond to their specific interests and requirements. If your material focuses on Crossfit workouts, for example, you may use acronyms like WOD to describe it. Using acronyms, on the other hand, may confuse and turn off fitness beginners if your material focuses on transformations through daily habit modifications.

E. Make Proactive Contact With Fitness Brands and Their Public Relations Firms

The majority of well-known fitness brands employ the services of a fitness public relations organization. These public relations firms help brands interact with journalists at well-known magazines like Men's Health and well-known online publications like Shape. Furthermore, public relations firms have taken on the responsibility of locating fitness influencers that fit their clients' images. Fitness brands frequently collaborate with hundreds, if not thousands, of fitness ambassadors. Keeping track of them all necessitates the addition of new faces to the roster regularly.

F. Don't Be Scared to Switch Gears and Deliver a Broader Message

You might learn more about yourself after you get started. Creating fitness content for Instagram every day might be psychologically draining. If you're becoming tired of fitness, try adding some lifestyle stuff to the mix. Food, travel, and general wellness themes that are important to you can all be considered part of your lifestyle. Consider it a lifecast of interesting moments from your day-to-day routine.

G. Interact With Your Fitness Fans to Gain Followers and Subscribers

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Offline engagement is also possible! The Crossfit Games, for example, provide opportunities to interact with fans in the real world while doing what you do best. Because the group of fitness ambassadors is relatively small, you may find yourself bonding over a shared goal. This can assist you in forming your own Instagram pod, or a community of fitness ambassadors that all comment, like, and share each other's content. By doing so, you may be able to assist more people in finding your material and, as a result, gain more followers more rapidly.

Build Your Fitness Website With Strikingly

Strikingly is a professional website builder for personal trainers. We ensure that the site we design matches the quality and standards that our users expect. A customized website with its selected look and functionality can assist them in reaching as many potential customers as possible.


Nobody promised that becoming a fitness brand ambassador would be simple. That's because everyone wants to live out their childhood dreams of traveling, having fun, and modeling for fitness brands. The reality is sometimes less glamorous at first, so you'll need grit and perseverance to make it through. That said, more brands are looking for fitness talent than ever before to promote their clothing, food supplements, gadgets, and training gear. It'll only be a matter of time until you get your first inquiry after you get started. So get off the sofa, get to work, and work towards your objective!