Vlogging, or video blogging, has gained popularity as a means for individuals and organizations to express their ideas, experiences, and views to the world. Whether you're looking to start your own vlog or improve the quality of your existing vlog, this vlogging guide will provide you with essential vlogging tips for beginners to help you get started.
What is vlogging?
Before we dive into our vlogging tips, let’s define vlogging first.
Vlogging, or video blogging, is basically creating and sharing videos online to document your life, experiences, or interests. It's like a digital diary but in video form. You can film yourself or others and then edit the footage to create a polished video that can be shared on platforms such as YouTube, TikTok, Instagram, etc.
One of the good things about vlogging is that you can cover a wide range of topics, such as fashion, beauty, travel, food, parenting, and more. You can vlog about your daily life, share your passions, entertain, educate or inform people; these are just a few of the rising vlogging trends.
If you're trying to grow the number of people who subscribe to your vlogging channel, we've compiled 10 awesome vlogging tips that can help increase your subscriber base. Let's get started!
1. Choose the right platform
If you want to create some noise, the first in our vlogging tips is choosing the right platform. Choosing your platform is like picking the perfect outfit for a first date. You want to be sure you're putting your best foot forward and showing off your best assets, right? The same goes for choosing a platform for your vlogging content; you want to ensure you're on the right platform that aligns with your content and target audience.
For example, if you're a makeup tutorial guru, then Instagram and TikTok are the perfect platforms to showcase your skills. But if you're a tech-savvy gadget reviewer, then YouTube is the ideal place to post your videos.
Think of it this way, if you're a vegan chef trying to promote your cooking show on a hunting and fishing channel, you'll be talking to the wrong crowd. Choose wisely and check if you're on the platform where your target audience is hanging out. Following this vlogging tips will help raise the number of your followers
2. Develop a consistent theme or niche
Having a consistent theme or specialization is one of the most essential things in our vlogging tips, just like having a distinctive dish at a restaurant. A continuous piece or niche will pull the proper kind of visitors interested in the same topics as you. Work on your trademark.
Say you're a travel vlogger, then your niche market could be budget-friendly travel. Or if you're a beauty vlogger, your niche could be all-natural and organic skincare. By having a consistent theme or niche, you can build a loyal following of viewers who are specifically interested in your content.
Image taken from Strikingly
- To add a video to your website, you must first upload it to YouTube or Vimeo, then copy the video URL.
- After that, paste the URL into the video URL field.
- Click "Save", and you're done!
Remember, if your vlog is a buffet of random topics, viewers may need clarification about what to expect and may not be inclined to return for more. Therefore, find your place, stick to it and watch your subscriber base grow!
3. Engage with your audience
Engaging with your audience is one of the most crucial elements of our vlogging tips. When you interact with your audience, it's similar to throwing a dinner party. You want everyone to feel welcome and heard. Responding to comments, soliciting opinions and suggestions, and fostering a feeling of community among your viewers is essential for vlogging.
By responding to comments, you're showing your viewers that you value their input and care about their thoughts and opinions. Asking for feedback and suggestions will give you an idea of what your viewers want to see and help you create content they'll love. Making your viewers feel like they are a part of a larger community will make them want to consume more of your content.
Image taken from Strikingly
Strikingly websites are equipped with Contact and Sign Up forms that you can add to your site so your visitors can reach you. If you want to interact with your followers in real-time, you can add the chat widget to your website.
Image taken from Strikingly site editor
4. Collaborate with other vloggers
Partnering up with other vloggers in your niche is similar to going on a road trip with a friend. Not only is it more fun, but you also get to expose yourself to a new crowd of people. The same goes for collaborating with other vloggers. By working together, you can reach a new audience and showcase your channel to a whole new set of viewers.
For instance, if you're a travel vlogger and you collaborate with a food vlogger who has a similar target audience, you can gain their audience's attention and vice-versa. It's a win-win situation. If you're going on a road trip alone, you can only arrive at your destination, but if you're with a friend, you can explore new places and expand your horizons. Collaborating with other vloggers will do the same for your channel.
Is it one of the coolest of our vlogging tips so far? Read for more!
5. Optimize your videos for SEO
Ah, SEO (Search Engine Optimization)-- the magic ingredient that makes your videos rank higher in search results. Optimizing your videos for SEO is like adding a secret ingredient to a recipe; it makes everything taste better. By including relevant keywords in the title and description of your videos, you are helping search engines understand what your video is about, making it more likely for it to appear in search results.
If your video is about "DIY home repairs", you have to include those keywords in the title and description of your video. This way, people searching for "DIY home repairs" on YouTube or Google will have a better chance of finding your content.
Optimizing your videos for SEO is a vlogging guide that is synonymous with baking a cake. If you don't add sugar, it will taste bland, but if you add just the right amount of sugar, it will be perfect. Similar principles apply to SEO; if you don't optimize your videos for it, they'll be lost in the flood of other films, but if you do, they'll show up at the top of the search results.
6. Promote your videos on social media
Sharing videos on social media and encouraging your friends and family to share them is like throwing a house party to promote your business. Just as you would invite all your friends and family to a house party to promote your business, you should also promote your videos on social media and encourage your friends and family to share them.
It's more like if you're throwing a house party and no one shows up, your business won't get the exposure it needs. But if you promote it well and get a good turnout, it'll be a success. This particular guide to vlogging will reach a larger audience and increase your online visibility.
Image taken from Strikingly site editor
On your Strikingly website, you can add a Social Feed section to keep your site visitors updated about what's happening to your page and channel.
7. Be consistent
One of the best vlogging tips: Consistency is key. Regularly posting new videos is like having a TV show that comes on every week. It keeps your viewers engaged and on the edge of their seats.
Just as viewers tune in to their favorite TV show weekly, they will watch your channel regularly if you consistently post new videos. Also, posting new videos will show your viewers that you're actively creating content and are dedicated to what you're doing.
8. Invest in quality equipment
High-quality equipment is like a fancy suit for a job interview; it makes you look and sound more professional. Investing in quality equipment will make your videos look and sound better in the vlogging world, making you appear more professional.
Investing in a good camera and microphone maybe the most fantastic element in our vlogging tips. Because premium equipments will ensure that your videos have a high-quality image and sound, resulting in a more enjoyable experience for your audience. Also, a good lighting setup will make your videos look more polished and professional. Going to a job interview in a stained t-shirt and ripped jeans is not going to make the best first impression, right? But wearing a fancy suit will make you look and sound more professional. This is also true for your videos; keeping up with the vlogging trends is more likely to draw in and keep viewers. Otherwise, you'll not make the ideal first impression.
9. Create surveys
The most effective way to know your audience in this list of vlogging tips is to create a survey.
Surveys are like a crystal ball for understanding your audience's behavior and preferences. By creating surveys, you can gather valuable data about your audience, which you can use to adjust your content accordingly.
Image taken from Strikingly
With Strikingly, you can create surveys by setting up a custom form on your website. With the information you gathered from the forms, you can modify your content by creating shorter movies that nevertheless provide the same value, for instance, if surveys reveal that your viewers prefer shorter videos. You can also change your content by producing more of a specific type of material if your surveys show that your audience likes it.
10. Be authentic
Of course, this guide to vlogging will not work if you’re a fake. Being genuine with your audience and yourself is similar to having your unique style; it makes you stand out. Being authentic regarding vlogging entails being true to who you are and allowing your personality to come across in your work. If you're naturally funny, don't be hesitant to inject humor into your videos; doing so will make them more entertaining to watch and help your audience relate to you more personally. Alternately, if you're a more serious person, be loyal to that and make videos that show it.
Now that you are aware of the top vlogging tips in this era, you are ready to create your own vlog channel. Keep in mind that the top vlogging tips are: always be yourself, engage with your audience, and have fun when presenting or writing.
There you have it, a vlogging guide to help you grow your audience and attract more subscribers. Happy vlogging!