A digital marketing portfolio is what will get you ahead in freelancing and digital marketing. So, if you are thinking about why you cannot get through the world of digital marketing, you should take another look at your digital marketing portfolio. Looking at good marketing portfolio examples and figuring out what makes them so great is an excellent place to start for you.
A marketing portfolio is supposed to capture the essence of all of your skills. You need to know how to make a marketing portfolio to fit the image that you are trying to create for yourself in front of potential employers. An excellent digital marketing portfolio example is one in which you can see all of the person’s skills by just going through the marketing portfolio.
Browse through the internet and observe. You’ll see that there are many freelancers, aspiring entrepreneurs, and new business owners who build a comprehensive digital marketing portfolio and work on promoting it. If their portfolio website can get traction, clients start approaching them, and their business kicks off. This is a low-cost method of promoting your skills and services, especially when you are just starting off on a business initiative.
But before you set out on the journey to make the best marketing portfolio for yourself, you should first learn about what a marketing portfolio exactly is. Keep on reading further to find out the basics of a marketing portfolio and learn how to form a marketing portfolio that can be used as a good marketing portfolio example.
What is a Digital Marketing Portfolio?
A digital marketing portfolio is a collection of all the marketing campaigns you have run over the internet. It includes the details and names of the copies you wrote and the ideas you came up with. It also includes the marketing campaign results that included your work in them in any capacity. A marketing portfolio is like a simple document that should make any reader feel like they are directly asking you about your skills regarding the world of digital media marketing. It is thorough yet precise.
If you go through any well-known digital marketing portfolio examples, you will notice one factor consistent within all of them. This factor will be how as a whole, the different pieces of information come together to form a solid image regarding the person who owns the marketing portfolio. And it really is just that simple - a digital marketing portfolio highlights your skillset and makes it stand out in a vast world of people who may or may not have the same skills as you. In other words, it serves as a digital identity of your online business card that you can share with anyone by giving them your website’s URL.
Professionally built online portfolios can do wonders for your personal brand. But your portfolio will only look impressive if it has all the essential elements in it. Let’s talk about some important things to include in a good marketing portfolio.
8 Things You Should Include in an Online Marketing Portfolio
Below, you may find our top picks for the things that need to be included in your marketing portfolio.
1. The Basics
Contrary to popular belief, it is actually important for a marketing portfolio to have your initial experience included in it. People often remove it thinking of it as too basic and unimpressive. But the thing is, even if that is the case, it is still proof that you started somewhere and built yourself up. And that in itself is very impressive. That is why it is imperative to always leave space for your initial experiences in your digital marketing portfolio. This content is suitable to be added to your portfolio’s homepage so that it’s the first thing your site visitors get to read.
This information doesn’t necessarily have to be added in text form. You can create images, infographics, or even make explainer videos to represent the basics of your personal brand.
2. Personal Projects
If you are new to the game of digital marketing, you should fret not. Even if you think you do not have enough content to make a proper marketing portfolio, trust us on this one - you do! Any work you have done in school or otherwise that included reaching people through social media can be considered a digital marketing campaign. It can be included under the subheading of personal projects that you did out of your own will and not for some employer paying you for it.
A marketing portfolio is supposed to tell potential employers about your skills for the most part. But they also need to know you as an individual to gauge if you will be the right match for them. For example, if you are a student, they will consider that you can only work part-time as you will have to study. That is why the bio is an integral part of a marketing portfolio that you should definitely give time to when you are completing your marketing portfolio. Things you can include in your bio may be:
An impressive marketing portfolio example that stands out from the rest is one that not only talks about what was done but also what it resulted in. This means you should include the results of the marketing campaigns you have organized. This way, employers can better tell and judge your work’s worth as a digital marketer.
5. Quality, Not Quantity
Do not get caught up in adding all of the work you have done throughout your life in your marketing portfolio. You need to pick and choose what is important and what is worth being featured on your digital marketing portfolio. Make a list in descending order of impressiveness for your past experiences. Then just pick the top five campaigns and add them to your marketing portfolio.
Never get too comfortable with the current state of your marketing portfolio. It needs to be updated at all times. If you do any new work, you need to consider if it is important enough to be added to your online portfolio. And if it is, then you need to add it immediately. No matter how good, a marketing portfolio loses its value once it is made clear that it is not updated. Keep curating and editing your online marketing portfolio at least every week.
Your words become more credible when backed up by others. That is why, if possible, and if you have access to such sources, you should add customer testimonials to your digital marketing portfolio. Be sure to not go overboard and place them in appropriate places, and you will be good to go!
Your prospects will take the testimonials that you include in your portfolio as more credible than any advertisement that you run. This is because customers or clients are generally thought to speak the truth about a brand. Their opinion is not taken as biased and influences the buying decision of others in your target audience. That’s why it’s critical to ensure your existing clients write positive testimonials for your business, which you can proudly display on your marketing portfolio.
If you have been working in digital marketing for some time now, chances are you have done a vast variety of diverse projects. Make sure to categorize and segment them properly in your marketing portfolio. This makes the portfolio more readable and provides a more accurate image of your strengths as a digital marketer. Moreover, it makes you appear as a professional and well-organized person who knows how to present their skills to a potential client.
An often underestimated fact is that the platform that you use to build your marketing portfolio can have a great impact on its effectiveness. Many users have built attractive, cost-effective, responsive portfolio websites here on Strikingly. Our user-friendly editor will allow you to easily adjust the page layouts and color palettes and add interesting content to showcase your skills and expertise.
If you would also like to build a portfolio website on Strikingly, all you need to do is sign up for an account and select a template that suits your purpose. You can host your website with us for free, further saving your time and cost. Most of the features required to build a basic marketing portfolio are available in our free plan, which many users begin with. Once you grow your business, you may choose to upgrade to one of our paid plans to enjoy some of our more advanced features.