Blogging has become an innate part of the online world, and its importance will grow in the coming years. In 2023, it is estimated that there will be over 32 million bloggers in the United States alone. With this level of competition, bloggers must stand out from the crowd and create content that resonates with their audience. This is where search engine optimization (SEO) comes into play. Optimizing your blog for search engines can increase your visibility and attract more readers.

However, even with the best SEO practices, there are still common blogging mistakes that many bloggers need to correct. These mistakes can hinder your blog's success and prevent you from reaching your full potential. In this article, we will detail the top 24 blogging mistakes to avoid so that you can create a successful blog. Also, in the following sections, we will show you how Strikingly can help you avoid common blogging mistakes and create a successful blog.

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Blog Mistakes In Content Creation

Blogging mistakes are common and can be detrimental to the success of your blog. This section will discuss the top blogging mistakes related to content creation and how to avoid them.

1. Not Paying Attention To Keyword Research

One of the most common blogging mistakes is not conducting keyword research before creating content. Keyword research helps you understand what your target audience is searching for and allows you to optimize your content accordingly. To avoid this mistake, use tools like Google Keyword Planner or SEMrush to identify relevant keywords for your niche. Incorporate these keywords into your blog post titles, headings, body text, and meta descriptions.

2. Not Including Visual Content In Posts

Another one of the blogging mistakes is not including visual content in your blog posts. Visuals such as images, videos, infographics, and charts can make your content more engaging and easier to understand for readers. To avoid this mistake, include relevant visuals that enhance your blog post's message or provide additional information. Use high-quality images to optimize web use and ensure they are properly credited if necessary.

3. Failing To Write Compelling Headlines

Your headline is the first thing readers see when browsing search results or social media feeds. Failing to write a compelling headline can result in low click-through rates and fewer page views. To avoid this mistake, write attention-grabbing headlines that reflect your blog post's content. Use power words or numbers when appropriate, and keep it concise (around 60 characters).

4. Not Utilizing Local SEO

Local SEO optimizes your website for location-based searches (e.g., best coffee shops near me). Neglecting local SEO can result in missed chances for traffic from potential customers in your area. Include location-specific keywords in your blog post titles, headings, and content to avoid one of the most common blogging mistakes. Claim your Google My Business listing and make sure your website is mobile-friendly and has accurate contact information.

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Blog Mistakes In Website Design

In addition to creating quality content, having a well-designed website is crucial for a successful blog. Unfortunately, many bloggers make common website design mistakes that can negatively impact their readership and search engine ranking.

5. Lack Of Mobile Responsiveness

With most internet users accessing websites on their mobile devices, having a mobile-responsive website is essential. Ensure your website is optimized for all screen sizes and devices to avoid this mistake. Choose a responsive template or hire a web designer to create one.

6. Poor Site Navigation

Site navigation refers to how easy it is for readers to find what they're looking for on your website. If your site needs clearer navigation menus, readers may become frustrated and leave your site quickly. To improve site navigation, ensure your menus are clear and organized logically. Use descriptive labels and avoid using too many submenus that can overwhelm readers.

7. Slow Loading Times

Slow loading times are another common website design mistake that can drive readers away from your blog. Optimize images and videos before uploading them to your blog to speed up your site's loading times. Use caching plugins and minimize the use of external scripts or widgets that can slow down your site.

8. Overuse Of Pop-Ups And Ads

While monetizing your blog with ads or sponsored content is important, more than using them can harm the user experience. To avoid this mistake, limit the number of ads on each page and ensure they don't interfere with the reading experience. Consider using native advertising instead of traditional banner ads, as they are less intrusive.

Blog Mistakes In Social Media

Social media is essential to promoting your blog and expanding your readership. However, there are common blogging mistakes that bloggers make when it comes to social media.

9. Not Promoting Blog Posts On Social Media

One of the top blogging mistakes is not promoting your blog posts on social media. You can't expect readers to find your content if you don't share it with them. Make sure to post links to your latest blog posts on all your social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

10. Ignoring Social Media Analytics

Another common blogging mistake is paying attention to social media analytics. Analytics provide valuable insights into which types of content perform well and which platforms drive the most traffic to your website. Use this information to optimize your social media strategy and refine the overall performance of your blog.

11. Focusing On Too Many Social Media Platforms

Focusing on too many social media platforms can also be a mistake for bloggers. It's better to have a strong presence on a few platforms than a weak presence on many. Choose the platforms that align with your target reader and focus on creating high-quality content for those channels.

12. Not Engaging With Followers And Commenters

Finally, not engaging with followers and commenters is one of the biggest blogging mistakes you can make on social media. Engaging with your audience shows that you value their opinions and feedback, which can help build loyalty and trust over time. Responding to comments, asking questions, and participating in conversations can help create a strong community around your blog.

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Blogging Mistakes In Marketing

Marketing is a crucial aspect of blogging, and it includes various techniques to promote your blog and reach a wider audience. However, many bloggers make common blogging mistakes in their marketing strategies that hinder their blog's growth. Here are some top blogging mistakes to avoid in your marketing efforts:

13. Failing To Create An Email List

One of the bloggers' most significant mistakes is not creating an email list. An email list is a powerful tool that lets you communicate directly with your readers and keep them updated on your latest posts, promotions, and news. To avoid this mistake, start building your email list today by offering valuable incentives such as free e-books, exclusive content, or discounts in exchange for subscribers' emails.

14. Not Utilizing Guest Posting Opportunities

Another common blogging mistake is not taking advantage of guest posting opportunities. Guest posting involves writing articles for other blogs or websites with a niche similar to yours.

To avoid this mistake, research blogs or websites that accept guest posts and pitch them with unique ideas that align with their audience's interests.

15. Not Collaborating With Other Bloggers Or Businesses

Collaboration is essential in blogging as it helps you expand your network and reach new audiences through cross-promotion opportunities. However, many bloggers make the mistake of not collaborating with other bloggers or businesses within their niche. To avoid this mistake, seek collaboration opportunities by contacting other bloggers or businesses within your niche through social media platforms or networking events.

16. Ignoring Seo For Off-Page Factors

While on-page SEO is crucial for optimizing your blog's content, many bloggers overlook the importance of off-page SEO factors such as link building and social media signals. To avoid this mistake, focus on building high-quality backlinks from reputable sources within your niche. Use social media to boast your blog posts and engage with your followers to increase brand awareness and drive traffic to your website.

Blog Mistakes In Monetization

Monetizing a blog is the ultimate goal for most bloggers. However, many common blogging mistakes hinder their success in this area. Here are some blogging mistakes to avoid when monetizing your blog.

17. Relying Solely On Ad Revenue

One of the most common blogging mistakes is relying solely on ad revenue to monetize your blog. To avoid this mistake, consider diversifying your income streams by exploring other monetization options, such as affiliate marketing, sponsored content, and selling digital products or services.

18. Not Using Affiliate Marketing

Another mistake bloggers make when monetizing monetization is not utilizing affiliate marketing. Affiliate marketing involves promoting other people's products or services on your blog and earning a commission for any resulting sales or clicks. By incorporating affiliate links into your content, you can generate passive income while providing value to your readers with relevant product recommendations.

19. Underpricing Sponsored Content

Sponsored content is another great way to monetize your blog by partnering with brands or businesses that align with your niche and values. However, one of the biggest mistakes bloggers need to correct is underpricing their sponsored content. To avoid this mistake, research industry standards for sponsored content rates and negotiate fair compensation based on factors such as audience size and engagement rates.

20. Not Diversifying Income Streams

Finally, not diversifying income streams is a major mistake many bloggers make when monetizing their blogs. To avoid this mistake, explore different ways of generating income from your blogs, such as selling digital products or services like e-books or courses, offering coaching or consulting services, or even starting a podcast or YouTube channel.

Blogging Mistakes In Personal Habits

Blogging can be a fulfilling and rewarding experience, but it requires discipline and dedication to succeed. Here are some common personal habits that can hinder your blogging success:

21. Not Setting Blogging Goals

Without clear goals, losing focus and direction in your blogging journey is easy. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals can assist you in staying motivated and tracking your progress. To avoid this mistake, take some time to define what you want to succeed with your blog. Once you have a clear map of your goals, break them down into smaller mileposts and create an action plan to reach them.

22. Struggling With Consistency

Consistency is key when it comes to constructing a successful blog. Posting irregularly or infrequently can make it easier for readers to engage with your content and help your search engine ranking. To avoid this mistake, establish a realistic posting schedule that works for you and sticks to it.

23. Ignoring Self-Care And Burnout Prevention

Neglecting self-care practices such as getting enough sleep, exercising, or relaxing can lead to burnout and affect the quality of your blogging content. To avoid this mistake, prioritize self-care as part of your blogging routine. Take breaks when needed, delegate tasks if possible, and seek support from friends or family members.

24. Not Staying Up-To-Date With Industry Trends And Changes

The blogging world constantly evolves, with new technologies, platforms, and algorithms emerging. Failing to keep up with these changes could result in outdated content, poor user experience, or missed opportunities. Stay informed about your area's latest trends and best practices to avoid this mistake. Follow industry experts, attend webinars or conferences, and join online communities or forums to network and learn from others.

How Can Strikingly Help Avoid Blogging Mistakes?

As a blogger, it's important to avoid blogging mistakes that can hinder your success. Fortunately, Strikingly offers several features to help you avoid these blogging mistakes and create a successful blog.

  • Streamlined design boosts reader engagement and retention. One of the top blogging mistakes is having a cluttered or unappealing website design. With Strikingly, you can choose from various professionally designed, visually appealing, user-friendly templates. This streamlined design helps boost reader engagement and retention by providing an enjoyable browsing experience.
  • SEO tools and analytics optimize search engine ranking. Another one of the blogging mistakes is not paying attention to SEO. Strikingly offers built-in SEO tools and analytics to help optimize your search engine ranking. This includes keyword research, meta descriptions, image alt tags, and more.
  • Mobile-responsive templates ensure an optimal viewing experience. With mobile devices being the primary way people browse the internet today, your blog must be mobile-responsive. Strikingly's templates are all mobile-responsive, ensuring an optimal viewing experience on any device.
  • Built-in social media integration expands readership. Social media is important for promoting your blog and expanding your readership. Strikingly offers built-in social media integration, allowing you to easily share your blog posts on various platforms with just one click.
  • The intuitive interface simplifies content creation and management. Creating content for your blog can be time-consuming and overwhelming without the right tools in place. Strikingly's intuitive interface simplifies content creation and management by offering easy-to-use editing tools, drag-and-drop functionality, and more.

Image taken from Strikingly

  • Multilingual support and translation increase global reach. If you want to expand your blog's reach globally, it's important to consider multilingual support and translation. Strikingly offers multilingual support and translation, helping you connect with several audiences from all over the world.
  • Personalized customer support resolves any technical issues. Finally, technical issues can be a major roadblock for bloggers. Strikingly offers personalized customer support to help resolve any technical issues you may encounter. This ensures that your blog runs smoothly and efficiently at all times.


In this article, we've covered the top 24 blogging mistakes to avoid, from content creation to website design, social media, marketing, monetization, and personal habits. Conducting thorough keyword research before creating content is important to avoid these blogging mistakes. Including visual content such as images or videos in blog posts can help engage readers and improve SEO rankings. Writing compelling headlines that grab readers' attention is also crucial for attracting traffic.

Strikingly offers streamlined design features that boost reader engagement and retention while providing SEO tools and analytics that optimize search engine ranking. Mobile-responsive templates ensure an optimal viewing experience, while built-in social media integration expands readership. The intuitive interface simplifies content creation and management, while multilingual support and translation increase global reach. Personalized customer support resolves technical issues, making Strikingly a valuable tool for creating a successful blog.

As a blogger, staying updated with industry trends and changes is important to continue growing and improving your blog. Learning and implementing new strategies continuously can avoid common blogging mistakes and create a successful blog that engages readers and generates revenue.