As an artist, you’re probably more likely to spend more time creating and imagining, coming up with new artworks. Putting up an art portfolio website may be the last thing on your mind but it’s important to get this sorted out to make sure that you get an audience for your work. Art portfolio websites connect your talents to your target clients, enabling you to do what you enjoy doing and get paid for it while you’re at it.
With a free art portfolio website by Strikingly, you can start building your brand online and reach out to potential clients and followers. Agencies, companies and fans are always on the lookout for the next creative idea. When done right, an art portfolio site can represent your work and your brand effectively.
The best art portfolio websites are works of art on their own. Consider your online portfolio as an extension of your work and to build it, you must look around you for inspiration. You learn a lot by simply looking through other online portfolios. Find out how other creatives are displaying their work. Pay attention to content, presentation techniques and other design elements that you may want to incorporate into your own portfolio.
Characteristics of the Best Art Portfolio Websites
1. It should look good and work well
It is a given that as a representative of your personal brand, your online portfolio must look good. However, it is also important that your site creates a positive user experience. The best art portfolio websites are not only aesthetically pleasing but also functional. Your visitors should be able to get around your website and access the information they need with ease.
2. It contains great content
Design is just one part of building a winning website. Creating engaging content is another important aspect. Design attracts the visitor but it is content that gets him to stick around. Take some time building content that speaks directly to your target audience. Use images and videos to convey your message clearly. Channel your creative talents into creating website content that is interactive and informative at the same time.
3. Create an impact through creative presentation of your work
A great art portfolio website should be captivating. It should create a positive impact in the person’s mind long after he has left the site. Explore different layouts and options for presenting your work. Your site should bring out the best in you and your talent and entice your audience into either hiring you or purchasing your work.
4. It should tell a story about you
Your online portfolio is a great way for you to introduce yourself to a wider audience. Include a brief story about yourself and your passions. Clients feel a connection to art pieces when they also understand the artist’s way of thinking. Consider adding a blog section to your website and tell stories about your pieces. You can even include behind the scenes stories for some of your best work.
5. It should contain your contact information
Finally, a great art portfolio website should contain your CV and your contact details. Don’t leave visitors wondering how to reach you for projects and inquiries. Add a custom form to enable them to send you messages through your website. If you have a physical art gallery or an office, it’s important to add the address and map to your premises as well.
Best Art Portfolio Website Examples You Should Check Out
Here are some of the most impressive art portfolio websites powered by Strikingly to inspire your next project.
2. Jesse Zhang
5. Nicole Bray
6. Ayaka Tajiri
8. Midori Kato