Website Design: How to Create a Stunning Site

· Building Your Site,Promoting Your Site,Entrepreneurship,Design Inspiration,Tips and Tricks
Woman Creating A Website On Computer

When creating a successful online presence, website design is everything. A website that looks great and functions smoothly will keep visitors engaged and returning for more. But what makes for the best website design? It's not just about aesthetics - user experience is key. And if you want your site to be found by potential customers, search engine optimization (SEO) is a must. Fortunately, with the help of a top-notch website design company like Strikingly, you can achieve all these goals and more.

Why does website design matter?

Your website is often the first impression potential customers have of your business. If it looks outdated or unprofessional, they may also assume that your products or services are subpar. On the other hand, a sleek and modern site can inspire confidence in your brand and encourage visitors to explore further.

Importance of User Experience

Of course, a visually appealing site isn't enough on its own - it also needs to be easy to use. Visitors should be able to find what they're looking for quickly and navigate from page to page without frustration. A well-designed site will also load quickly, and function smoothly across different devices.

The Role of SEO in Website Design

But even the best website design won't do much good if no one can find your site in the first place! That's where SEO comes in - optimizing your site to appear higher in search engine results pages (SERPs). This involves keyword research and placement, creating quality backlinks, and structuring content for maximum readability and searchability.

If all of this sounds overwhelming, don't worry - Strikingly has got you covered! Our custom website design services cover all aspects of building an effective online presence, from planning your site structure to optimizing for SEO. With our easy-to-use platform, you can create a stunning site that looks great and performs even better.

Stay tuned for the next part of this article, where we'll dive into the specifics of planning your website design.

Planning Your Website Design

Your website design is your visitors' first impression of your business. It's essential to get it right. In this section, we'll cover the best website design practices to help you create a stunning website that resonates with your audience.

1. Define Your Brand Identity

Before designing your website, defining your brand identity is crucial. Your brand identity sets you apart from other businesses in your niche. It includes your values, mission statement, and unique selling proposition.

When defining your brand identity, ask yourself:

  • What makes my business unique?
  • What values do I want my brand to represent?
  • What is my mission statement?

Your answers will guide you in creating a website that accurately reflects your brand identity.

2. Identify Your Audience

Your audience is the people who will visit your website and potentially become customers. Identifying them is critical in designing a website that appeals to them.

To identify your audience, consider their demographics such as age, gender, location, education level, and income level. You can also use tools like Google Analytics to analyze the behavior of visitors on similar websites.

By understanding your audience, you can create a website that speaks directly to them and meets their needs.

3. Choose the Right Color Scheme

Color plays a significant role in creating an emotional connection with visitors on your site. The right color scheme can evoke trust, excitement, or calmness.

Pastry Corner Template

Image taken from Strikingly

When choosing colors for your custom website design, consider the psychology behind each color and how it aligns with your brand identity. For example: blue represents trust and security, while green represents growth and health.

Choose colors that complement each other and create an aesthetically pleasing experience for visitors to your site.

4. Map Out Your Website Structure

The structure of your website determines how easy it is for users to navigate through it. A well-planned structure can improve user experience and lead to higher conversion rates.

When mapping out your website structure, consider the hierarchy of your pages, the placement of your calls-to-action, and the flow of information. Your navigation menu should be easy to use and clearly labeled.

A clear website structure makes it easier for visitors to find what they're looking for, leading to a better user experience and more conversions.

Planning your website design is essential in creating a website that resonates with your audience. Defining your brand identity, identifying your audience, choosing the right color scheme, and mapping out your website structure are all crucial steps in designing a successful website.

The Elements of Great Website Design

When designing a website, certain elements can make or break the user's experience. Here are some of the best website design practices to keep in mind:

1. Compelling content

One of the most important aspects of website design is creating compelling content that engages your audience. Your content should be informative, engaging, and relevant to your target audience. Use clear and concise language that is easy to understand, and make sure your message is consistent throughout your site.

2. Clear navigation

Clear navigation is essential for any website design company looking to create a great user experience. Your site's navigation should be easy to use and intuitive, allowing users to find what they're looking for quickly. Use clear labels for your menu items and logically organize your pages.

3. Responsive design

In today's mobile-first world, responsive design is essential for any custom website design project. Your site should be optimized for all devices, including desktops, laptops, tablets, and smartphones. This means using flexible layouts and scalable images that adjust based on the screen size.

4. Attention-grabbing visuals

Visuals are a powerful tool in website design, helping to capture users' attention and convey information quickly. Use high-quality images relevant to your content and brand identity, and ensure they load quickly on all devices.

By incorporating these elements into your website design best practices, you can create a stunning site that engages users and drives conversions.

Designing for SEO

When it comes to website design, it's not just about aesthetics. A great website design should also be optimized for search engines to increase its visibility and attract more traffic. Here are some best practices for designing an SEO-friendly website.

Adrienne Template

Image taken from Strikingly

1. Keyword research and placement

One of the most important aspects of SEO is keyword research and placement. You need to identify the keywords that your target audience is searching for and incorporate them into your website content. This will help your website rank higher in search engine results pages (SERPs) when people search for those keywords.

To find the best keywords, you can use tools like Google Keyword Planner or SEMrush. Once you've identified your target keywords, make sure to incorporate them into your page titles, headings, meta descriptions, and content.

2. Optimize page titles and meta descriptions

Page titles and meta descriptions are important elements of on-page SEO. Your page title appears as the clickable link in SERPs, while the meta description briefly summarizes what your page is about.

Make sure that your page titles are descriptive and include your target keywords. Keep them under 60 characters so they don't get cut off in SERPs.

Your meta descriptions should also be compelling and include relevant keywords. Keep them under 155 characters so they don't get truncated in SERPs.

3. Create quality backlinks

Backlinks are links from other websites that point to yours. They're an essential factor in off-page SEO because they signal to search engines that other websites consider your content valuable enough to link to.

To build quality backlinks, you must create high-quality content that people want to link to naturally. You can also reach out to other websites in your niche and ask if they'd be willing to link back to your site.

4. Structure your content for readability and searchability

Finally, it's important to structure your content in a way that's easy to read and navigate. Use headings and subheadings to break up your content into sections, and make sure to include plenty of white space.

Also, make sure that your website is mobile-friendly and loads quickly. Google prioritizes websites that are optimized for mobile devices and have fast loading times.

By following these best practices for SEO-friendly website design, you can improve your website's visibility in search engine results pages and attract more traffic to your site.

And if you need help designing a custom website, Strikingly is a great choice. With its easy-to-use platform and customizable templates, you can create a stunning website that's optimized for both user experience and search engines.

Creating Your Website with Strikingly

If you're looking for the best website design company that can help you create a custom website design, Strikingly is definitely a great choice. With its user-friendly interface and intuitive features, building a stunning site has never been easier.

Lotus Catering Template

Image taken from Strikingly

Why Strikingly is a great choice

  • Simplicity

One of the biggest advantages of using Strikingly is its simplicity. Unlike other website builders that can be overwhelming to use, Strikingly offers an easy-to-use platform that lets you create your site without any coding or design experience.

  • Flexibility

Another reason why Strikingly is a great choice for website design is its flexibility. With its wide range of templates and customization options, you can create a unique site that reflects your brand identity and appeals to your target audience.

And lastly, Strikingly offers excellent customer support, so if you ever run into any issues or have questions about designing your site, their team is always there to help.

Choosing and customizing your template

When it comes to choosing the right template for your website design, it's important to consider both aesthetics and functionality. You want a template that looks great but also provides all the features and elements you need to create a compelling site.

With Strikingly's selection of templates, you can choose from various visually appealing themes optimized for different types of businesses or industries. Once you've selected your template, customizing it is as easy as dragging and dropping elements into place.

Adding content and images

Creating compelling content is one of the most important aspects of website design best practices. Your content should not only be informative but also engaging enough to keep visitors on your site.

With Strikingly's built-in editor, adding text and images to your pages is simple and straightforward. You can easily format text, add images or videos, or even embed social media feeds to make your site more dynamic.

Optimizing for SEO

Optimizing your site for search engines is crucial if you want to attract more traffic and generate leads. This involves using the right keywords, structuring your content properly, and building quality backlinks.

With Strikingly's SEO tools, you can easily optimize your site for search engines without any technical knowledge. You can add meta descriptions and titles, use header tags to structure your content, and even track your site's performance with analytics tools.

Strikingly is an excellent choice for anyone looking to create a custom website design that looks great and performs well in terms of user experience and SEO. With its intuitive platform and comprehensive features, you can build a stunning site that helps you achieve your business goals.

Launching and Maintaining Your Website

After all the hard work you've put into designing your website, it's time to launch it! With Strikingly, launching your site is a breeze. Simply click on the Publish button and voila! Your website is live and ready for the world to see.

But don't stop there - you must promote your site on social media too. Social media is a great way to drive traffic to your site and increase engagement with your audience. Share links to your site on Facebook, Twitter, Instagram, and other platforms where your target audience hangs out.

Carla Knits Template

Image taken from Strikingly

Updating your site regularly is also important. This keeps your content fresh and relevant, which helps improve search engine rankings. Make sure to add new blog posts or update existing ones at least once a week.

Monitoring and improving your site's performance is crucial for success. Use analytics tools like Google Analytics or Strikingly's built-in analytics feature to track visitor behavior, page views, bounce rates, and more. Use this data to make informed decisions about improving your website design best practices.

With Strikingly's custom website design features and user-friendly platform, maintaining a great website has never been easier. Start designing today and see for yourself how easy it can be!


Designing a website is crucial for any business or individual looking to establish an online presence. By following best practices and creating a custom website design that is user-friendly, visually appealing, and optimized for search engines, you can attract more visitors and convert them into loyal customers.

To recap, we discussed the importance of website design in terms of user experience and SEO. We also explored the elements of great website design, including compelling content, clear navigation, responsive design, and attention-grabbing visuals. Additionally, we covered how to design for SEO by conducting keyword research and placement, optimizing page titles and meta descriptions, creating quality backlinks, and structuring your content for readability and searchability.

If you're looking for the best website design company to help you create a stunning site that meets all these requirements, look no further than Strikingly. With its easy-to-use platform and customizable templates, Strikingly makes it simple to create a professional-looking site that stands out from the competition.

Don't miss out on this opportunity to create a stunning site that reflects your brand identity and attracts visitors from around the world. Sign up with Strikingly today and start building your dream site!