The Ultimate Guide to Writing Blogs: Step-by-Step

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Blog Concept for Business

Blogs have become essential for businesses to establish their online presence and connect with their audience. Writing blogs can be a creative outlet for authors and a way to share their ideas with the world. However, without proper optimization, blogs may not reach their intended audience.

This is where SEO comes in. In this guide, we will explore the role of SEO when you write blogs and how Strikingly can be used as a platform for successful blogging.

Why Blogs Are Essential For Businesses

Blogs have become integral to any business's online marketing strategy. They allow businesses to showcase their expertise, share updates and news, and engage with their customers personally. With the rise of content marketing, blogs have become one of the most effective ways to attract potential customers to your website.

The Role Of Seo In Blog Writing

SEO or Search Engine Optimization is optimizing your website or blog content to rank higher on search engine results pages (SERPs). Using relevant keywords throughout your content when you write blogs can increase your chances of being found by people searching for information related to your industry or niche.

Strikingly As A Platform For Blogging

Strikingly Blog Template Page

Image taken from Strikingly

Strikingly is a user-friendly website builder offering an easy-to-use blogging platform perfect for beginners and experts who want to write blogs and share their ideas. It allows you to customize your blog's design and layout without any coding knowledge necessary.

This guide will cover everything you need to know about planning, writing, editing, promoting, and analyzing your blog's performance from an SEO perspective. We will also provide tips on how to use Strikingly effectively as a blogging platform.

Now that we've covered the basics, let's plan your blog!

Planning Your Blog

Writing blogs can be a fun and rewarding experience. Still, it's essential to plan your content carefully to ensure it resonates with your target audience and is optimized for SEO. In this section, we'll explore some key steps you should take when planning your blog.

Define Your Target Audience

Before you start writing blogs, it's essential to have a clear understanding of who your target audience is. Are you writing blogs for authors or a more general audience? What are their interests and pain points? By defining your target audience, you can tailor your content to their needs and preferences, making it more engaging and effective.

Choosing A Topic That Resonates With Readers

Once you've defined your target audience, the next step before you write blogs is to choose a topic that resonates with them. This could be anything from creative writing tips to book reviews or author interviews. The key is to select a topic that aligns with their interests and provides value in some way.

Conducting Keyword Research For SEO Optimization

To ensure that your blog ranks well on search engines like Google, it's important to conduct keyword research before writing blogs. This involves identifying relevant keywords that people are searching for concerning your topic and incorporating them into your content naturally.

Creating A Content Calendar To Stay Organized

It's important to create a content calendar to stay organized when writing blogs. This involves planning out your blog topics and publishing schedule in advance so that you can stay on track and maintain consistency in your content.

Following these steps when planning your blog, you can ensure it resonates with readers, ranks well on search engines, and provides value over time.

Writing Your Blog

Write Your First Blog Post with Strikingly

Image taken from Strikingly

Writing blogs can be daunting, but it can be an enjoyable and rewarding experience with the proper techniques. This section will cover how to craft attention-grabbing headlines, use storytelling techniques to engage readers, format for readability and SEO, and include visual elements like images and videos.

Crafting Attention-Grabbing Headlines

The headline is the first thing readers see when they come across your blog post. It's essential to make it catchy enough to grab their attention and make them want to read on. When writing headlines, think about what would pique your interest as a reader. Use power words that evoke emotion or curiosity and keep it concise.

Some examples of attention-grabbing headlines for creative writing blogs are 10 Writing Prompts That Will Ignite Your Imagination, How To Write A Killer Opening Line That Hooks Your Readers, or The Secret To Crafting Compelling Characters That Readers Will Love.

Using Storytelling Techniques To Engage Readers

Storytelling is an effective way to connect with your audience and keep them engaged throughout your blog post. When you write blogs, It's all about creating a narrative that resonates with them personally. Use anecdotes or personal experiences related to your topic and create characters or scenarios readers can relate to.

For example, if you're writing blogs for authors on overcoming writer's block, tell a story about how you overcame it yourself or share examples of famous writers who have faced the same struggle.

Formatting For Readability And SEO

Formatting is crucial when writing blogs that are easy to read and optimized for search engines. Use short paragraphs (2-3 sentences) and break up long blocks of text with subheadings, bullet points, or numbered lists.

When formatting for SEO, ensure you include relevant keywords in headings (H1-H3), meta descriptions, and alt tags for images. This helps search engines understand your blog post and makes it easier for readers to find.

Including Visual Elements Like Images And Videos

Visual elements like images and videos can make your blog post more engaging and break up the text. Use high-quality images that relate to your topic, and ensure they're optimized for web use (compressed file size, appropriate resolution).

If you're including videos, make sure they're relevant to your topic, short (under 5 minutes), and add value to your blog post. You can embed videos from YouTube or Vimeo directly into your blog post.

Writing blogs takes time and effort, but with the right techniques, you can create content that engages readers and ranks well in search engines. Remember to craft attention-grabbing headlines, use storytelling techniques to connect with readers, format for readability and SEO, and include visual elements like images and videos. Happy blogging!

Editing Your Blog

Now that you've written your blog post, it's time to edit and refine it. Editing is a crucial step in writing that ensures your content is polished and ready for publication. Here are some tips for editing your blog:

Proofreading For Grammar, Spelling, And Punctuation Errors

Before publishing your blog post, proofread it thoroughly for any grammar, spelling, or punctuation errors. These mistakes can detract from the credibility of your writing and make it difficult for readers to understand your message.

To proofread effectively, read through your post slowly and carefully. You can also use online tools like Grammarly or Hemingway Editor to help you catch errors.

Eliminating Fluff And Irrelevant Content

When editing your blog post, be ruthless about eliminating any fluff or irrelevant content. This includes anything that doesn't add value to the reader or support your main points.

Read through each sentence and ask yourself if it's necessary for conveying your message. If not, cut it out.

Ensuring A Consistent Brand Voice

Your blog should have a consistent brand voice that reflects your business's values and personality. When editing, make sure that every sentence aligns with this voice.

If you're unsure what your brand voice is, think about how you want readers to perceive your business. Are you professional? Casual? Fun? Once you've identified this voice, ensure every sentence in your blog post reflects it.

Making The Blog Seo-Friendly With Meta Descriptions And Tags

Ensure your blog post is SEO-friendly by adding meta descriptions and tags.

Meta descriptions are short snippets of text that appear below the title tag in search engine results pages (SERPs). They summarize the page and can entice users to click through to read more.

Tags are keywords or phrases that help search engines understand what your blog post is about. They can improve your post's visibility in search results and help you reach a wider audience.

With this, you can ensure your blog post is polished, on-brand, and SEO-friendly.

Promoting Your Blog

Ellie's Life Blog Template from Strikingly

Image taken from Strikingly

Promoting your blog is just as important as writing it. After all, what good is a well-written blog if no one reads it? Here are some effective ways to promote your blog and increase your readership.

Sharing On Social Media Platforms

Social media is a great way to share your blog with a broader audience. Be sure to share your blog posts on your social media accounts, including Facebook, Twitter, Instagram, and LinkedIn. By sharing on these platforms, you can reach people who might not have found your blog otherwise.

Building Backlinks For Improved SEO

Backlinks are links from other websites that point to your website. They are important for SEO because they help search engines determine the relevance and authority of your website. To build backlinks, reach out to other bloggers in your niche and ask if they would be willing to link to one of your posts.

Utilizing Email Marketing Strategies

Email marketing is a great way to stay in touch with your readers and promote new content. Create an email list and send regular newsletters featuring links to new blog posts or other relevant content.

Collaborating With Other Bloggers And Influencers

Collaborating with other bloggers or influencers can help you reach a wider audience and gain more exposure for your blog. Reach out to others in your niche and see if they would be interested in collaborating on a post or project together.

Following these tips for promoting your blog, you can increase traffic to your site and grow your readership.

As a creative writing blogger, I know the importance of effectively promoting my work. These strategies have helped me build my readership over time.

Analyzing Your Blog's Performance

Byte Sized Blog Template

Image taken from Strikingly

Now that you've published your blog and shared it with the world, it's time to analyze its performance. This step is crucial in determining the success of your content and improving future posts. Here are some ways to track and measure your blog's performance.

Tracking Website Traffic With Google Analytics

Google Analytics is a powerful tool that tracks website traffic, including the number of visitors, page views, bounce rate, and more. By monitoring these metrics, you can identify which blog posts drive the most traffic to your site and adjust your content strategy accordingly.

Set up Google Analytics on your website before publishing any blog posts. This way, you can track its performance from day one.

Measuring Engagement Through Comments And Social Shares

Engagement is another important metric to measure when analyzing your blog's performance. Comments and social shares indicate that readers find value in your content and are willing to engage with it.

Encourage readers to leave comments by asking questions or inviting them to share their thoughts on a topic. Make sure to respond promptly and engage in conversation with them.

Monitoring Keyword Rankings To Evaluate Seo Success

One of the main goals of writing blogs is to improve SEO rankings for specific keywords related to your business or niche. You can determine whether your content strategy is effective by monitoring keyword rankings.

Use tools like Google Search Console or SEMrush to monitor keyword rankings over time. If specific keywords consistently rank higher than others, consider creating more content around those topics.

Using Data To Improve Future Blog Content

Finally, use the data from tracking website traffic, engagement, and keyword rankings to improve future blog content. Identify which topics resonate most with readers and create more content around those themes.

Don't be afraid to experiment with different content formats like videos or infographics. Remember that writing blogs is a creative process; there's no one-size-fits-all approach.

Analyzing your blog's performance is essential for creating successful content. By tracking website traffic, measuring engagement, monitoring keyword rankings, and using data to improve future content, you'll be on your way to becoming one of the best writing blogs out there.


Understanding the power of well-written and optimized blog content for businesses is essential. Writing blogs can help you connect with your target audience and establish your brand as an authority in your industry. Using platforms like Strikingly, you can create successful blogs that resonate with readers and boost your SEO rankings.

If you are starting, planning your blog is crucial. Defining your target audience, choosing a topic that resonates with readers, conducting keyword research for SEO optimization, and creating a content calendar will keep you organized.

Crafting attention-grabbing headlines and using storytelling techniques to engage readers are critical when writing your blog. Proper formatting for readability and SEO is also essential. Including visual elements like images and videos will make your blog more appealing to readers.

Editing is crucial in ensuring that the content is free from grammar, spelling, punctuation errors, or irrelevant content. Maintaining a consistent brand voice throughout the blog post is essential, while making it SEO-friendly with meta descriptions and tags.

Promoting your blog on social media platforms, building backlinks for improved SEO, utilizing email marketing strategies, and collaborating with other bloggers or influencers are all ways to increase visibility, if you want to be one of the top writing blogs in your niche.

Analyzing website traffic with Google Analytics and measuring engagement through comments and social shares while monitoring keyword rankings are necessary to evaluate SEO success. Using the data gathered will help improve future blog content.

Writing blogs is an excellent way for authors or businesses to connect with their target audience while establishing themselves as experts in their industry. Strikingly offers capabilities for creating successful blogs that resonate with readers while boosting SEO rankings.

Start implementing these tips today!