The Power Of Display Advertising For Business Growth

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The Power Of Display Advertising For Business Growth

Display advertising has become popular for businesses to reach their target audience online. It involves placing ads on websites, social media platforms, and other digital channels to promote products or services. In this article, we will explore what is display advertising, its importance in today's digital landscape, and the benefits it offers businesses. We will also introduce Strikingly as a tool to help manage display advertising.

What Is Display Advertising?

Companies must have a strong online presence in today's highly competitive business environment. Display advertising helps businesses achieve this by increasing brand awareness and maximizing reach and engagement with their target audience. It also drives conversions by encouraging potential customers to take action.

They use visual content such as images, videos, and graphics to promote products or services on digital platforms. These ads can appear on websites, social media platforms like Facebook and Instagram, mobile apps, and other digital channels. They are designed to grab the attention of potential customers and encourage them to take action.

Types Of Display Advertising

  • Banner ads - Static or animated images that appear on websites. They come in different sizes, like small square ads, leaderboard ads, large rectangle ads, etc. Banner ads are the most common type of display ads.
  • Rich media ads - More interactive and dynamic ads like expandable ads, floating ads, video ads, etc. They provide a more engaging experience than regular banner ads.
  • Native ads - These match the form and function of the platform on which they appear. They have a more natural and organic feel that blends with the surrounding content. Examples include sponsored content, sponsored video, in-feed ads, etc.
  • Interstitial ads - They appear between two content pages or during a transition from one page to another. They cover the whole screen and require the user to either click the ad or close it to proceed.
  • Pop-up ads - As the name suggests, pop up on the screen in a separate window. They cover the whole screen but are considered more annoying and intrusive than interstitial ads.
  • Contextual ads - Ads triggered by specific keywords or topics on a webpage. They are selected based on the context of the surrounding content.
  • Video ads - In-stream video ads that play before, during, or after other video content. They come in formats like pre-roll, mid-roll, and post-roll ads.
  • Social media ads - Ads that appear on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Examples are promoted tweets, sponsored stories, native ads, and brand pages.

The various types of display advertising give you many options for using them in different ways for your brand. While you can try several of them and see their effectiveness or just go with one, what you can’t do is not use them at all. Display advertising today for brands big, small, and medium is a must for its several benefits. Continue reading to know all the reasons you should be adding display advertising to your next month’s marketing plan immediately. Also, understand how Strikingly, a modern-day tool for entrepreneurs, can help you with display advertising.

Display advertising- Create a landing page for your display ads

Image taken from Strikingkly

1. Increasing Brand Awareness

Display advertising is a powerful tool for increasing brand awareness. Displaying ads on websites, social media platforms, and other digital channels can help businesses reach a wider audience and promote their brand to potential customers. This section will explore the benefits of display advertising for small businesses and how it can build trust and promote brand consistency.

Display Ads And Brand Recall

One of the significant benefits of display advertising is its ability to improve brand recall. When people repeatedly see your ads on different websites or social media platforms, they are more likely to remember your brand and associate it with your products or services. It can be especially useful for small businesses trying to establish themselves in a crowded market.

Benefits Of Display Ads For Small Businesses

Display advertising is particularly effective for small businesses because it allows them to compete with larger companies on a more level playing field. Small businesses can generate leads and increase conversions without breaking the bank by targeting specific audiences with relevant ads.

Some benefits of display advertising for small businesses include:

  • Improved brand recognition
  • Increased website traffic
  • Higher engagement rates
  • Better targeting options
  • More cost-effective than traditional advertising methods

Building Trust Through Display Advertising

Another advantage of display advertising is its ability to build trust with potential customers. Displaying high-quality ads that are relevant and engaging can help businesses establish themselves as credible sources in their industry.

To build trust through display advertising:

  • Use high-quality images and videos that showcase your products or services.
  • Provide clear calls-to-action that encourage users to engage with your business.
  • Target specific audiences with personalized messaging that speaks directly to their needs and interests.

Promoting Brand Consistency With Display Ads

Finally, display advertising can promote brand consistency across different channels and touchpoints. Using consistent messaging, imagery, and branding elements in your ads reinforces your brand identity and establishes a cohesive brand experience for your customers.

To promote brand consistency with display advertising:

  • Use the same color scheme, typography, and logo across all of your ads.
  • Develop a consistent messaging strategy aligning with your brand values and mission.
  • Monitor your display ads' performance regularly to ensure they meet your goals and objectives.

Display advertising is essential for increasing brand awareness and promoting business growth. Whether you are a small business owner or a marketing professional managing display advertising campaigns, it is crucial to understand the different types of available display advertising and how they can be used to achieve specific goals. Leveraging the power of display advertising, businesses can reach more customers, build trust, and cost-effectively drive conversions.

2. Maximizing Reach And Engagement

Display advertising effectively maximizes reach and engagement with your target audience. Using display ads, you can amplify your brand's visibility and increase its chances of being noticed by potential customers. Different types of display advertising, including banner ads, pop-ups, and video ads, can be managed to achieve optimal performance.

Amplifying Visibility With Display Ads

One of the main benefits of display advertising is that it allows you to amplify your brand's visibility across the web. Display ads are placed on websites that align with your target audience's interests or demographics. It means that your ad has a higher chance of being seen by people more likely to be interested in your offer.

Benefits Of Display Ads Over Search Ads

While search ads are also an effective way to reach potential customers, they have some limitations that display ads do not have. For instance, search ads only appear when someone searches for specific keywords related to your business. In contrast, display ads can be placed on any website that aligns with your target audience's interests or demographics.

Engaging Target Audience With Display Ads

Display advertising allows you to engage with your target audience more visually and interactively than other forms of advertising. For instance, video ads allow you to tell a story or showcase a product in action, while banner ads can include eye-catching graphics or animations.

Personalizing Ads With Behavioral Targeting

Another benefit of display advertising is that it allows you to personalize your ad content based on the user's behavior online. Behavioral targeting uses data such as browsing history or search terms the user uses to show them relevant ads based on their interests or needs.

Using these strategies effectively, businesses can achieve optimal performance from their display advertising campaigns and see significant results in increased traffic and conversion rates.

Display advertising is a valuable tool for businesses looking to maximize their reach and engagement with their target audience. With the right approach and management, display ads can be a powerful way to increase brand awareness, drive conversions, and stay ahead of competitors in the digital landscape.

3. Driving Conversions

Display advertising is an effective way to drive conversions and boost sales. Placing ads in front of potential customers can help businesses increase the likelihood of them making a purchase. Several types of display advertising can be used to achieve this goal, including banner ads, pop-ups, and video ads.

Boosting Sales With Display Ads

One of the main benefits of display advertising is its ability to boost sales. Display ads can also be utilized to promote special offers or discounts, further incentivizing users to make a purchase.

Benefits Of Remarketing With Display Ads

Remarketing is a powerful tool for driving conversions with display advertising. Targeting users who have previously interacted with your website or products can help businesses increase the likelihood of those users returning and making a purchase. Remarketing campaigns can be highly targeted and personalized, making them an effective way to convert users who may have previously been on the fence about purchasing.

Encouraging Action With Call-To-Actions

Call-to-actions (CTAs) are essential to any effective display ad campaign. CTAs encourage users to take action, whether clicking through to a landing page or making a purchase directly from the ad itself. Effective CTAs are clear and concise, using language that encourages urgency and action.

Display Advertising- Encourage Action With Call-To-Actions

Image taken from Strikingly

Measuring Success With Conversion Tracking

Tracking their performance over time is essential to manage display advertising campaigns effectively. Conversion tracking allows businesses to measure how many users are taking specific actions due to their display ads, such as making purchases or filling out lead forms. The data can then be used to optimize future campaigns for better performance.

Display advertising is a powerful tool for driving conversions and boosting sales for businesses of all sizes. Using effective targeting, remarketing, CTAs, and conversion tracking, businesses can maximize the performance of their display ad campaigns and achieve their advertising goals.

4. Ensuring Cost-Effectiveness

Display advertising is a cost-effective way to promote your brand and increase visibility to your target audience. You can reach a wider audience through display ads without spending too much on traditional advertising methods such as TV or radio commercials.

Cost-Effective Advertising With Display Ads

One of the biggest advantages of display advertising is its cost-effectiveness. With display ads, you only pay for the clicks or impressions your ad receives, which means you have more control over your advertising budget. It allows small businesses to compete with larger companies without breaking the bank.

Advantages Of Programmatic Advertising

Programmatic advertising is a type of display advertising that uses algorithms to buy and place ads automatically in real-time bidding auctions. The method ensures that your ads are shown to the right people at the right time, maximizing their effectiveness.

Programmatic advertising also allows for more precise targeting and retargeting, ensuring that your ads are seen by people most likely to be interested in your product or service.

Controlling Advertising Spending With Display Ads

With display advertising, you have complete control over how much you spend on each ad campaign. You can set a daily or monthly budget and adjust it based on performance metrics such as click-through rates (CTR) or conversions.

Moreover, by using programmatic advertising tools, you can ensure that your ads are shown only to users who fit specific criteria such as demographics, interests, and behaviors.

Demonstrating ROI With Display Advertising

Measuring the performance of display ads is crucial to ensure their effectiveness and cost-efficiency. Tracking metrics, such as CTRs, conversions, and bounce rates, can help businesses get insights into how their ads perform and make necessary real-time adjustments.

Moreover, using tools like Google Analytics or Facebook Pixel tracking codes, businesses can track visitors' behavior after clicking on an ad, allowing them to see the return on investment (ROI) of their display advertising efforts.

Display advertising is a cost-effective way to promote your brand, increase visibility and drive conversions. Businesses can use programmatic advertising tools and tracking performance metrics to ensure that their display ads perform at their best.

Display Advertising- Optimize your website for search engines

Image taken from Strikingly

5. Staying Ahead Of Competitors

Staying ahead of the curve is essential in today's competitive eCommerce landscape. One way to achieve this is through display advertising. Display ads are an effective way to reach new customers and retain existing ones. They come in different types, including banner ads, pop-ups, and video ads.

Benefits Of Display Advertising For ECommerce

Display advertising is a powerful tool for eCommerce businesses looking to increase their online visibility and drive sales. Here are some benefits:

  • Increased brand awareness. Display ads can help you reach a wider audience and increase brand recall.
  • Targeted advertising. You can use display ads to target specific audiences based on their interests, demographics, or behavior.
  • Measurable results. You can track the performance of your display ads using metrics such as impressions, clicks, and conversions.
  • Cost-effective. Display advertising can be more cost-effective than other forms of advertising like TV or print.

Using Display Advertising For Competitive Advantage

Display advertising can give your business a competitive advantage by allowing you to reach potential customers who may not have known your brand before.

Here are some ways you can use display ads for competitive advantage:

  • Focus on your unique selling proposition (USP). Use your ad copy and visuals to highlight what makes your business stand out.
  • Showcase customer reviews. Include customer testimonials in your ad copy or visuals to build trust with potential customers.
  • Offer promotions. Use display ads to promote limited-time offers or discounts that entice potential customers to purchase.

Keeping Up With Industry Trends With Display Ads

The world of digital marketing is continuously evolving, and businesses need to keep up with industry trends to stay ahead of the competition. One way to do this is by using display ads.

Here are some ways to keep up with industry trends with display ads:

  • Experiment with new ad formats. Stay up-to-date with the latest ad formats and test them to see what works best for your business.
  • Stay on top of targeting options. Keep an eye on new targeting options and use them to reach specific audiences interested in your products or services.
  • Analyze your competitors' ads. Look at what your competitors are doing with their display ads and see if there are any strategies you can borrow or improve upon.
Display Advertising- Use social media integration

Image taken from Strikingly

Leveraging Strikingly To Increase Visibility

Strikingly is a website builder that can help eCommerce businesses increase their online visibility. With Strikingly, you can create a professional-looking website in minutes, even without coding experience.

Here are some ways to leverage Strikingly to Increase Visibility:

  • Create a landing page for your display ads. Use Strikingly to create a landing page specifically designed for your display ads. It will help increase conversions by providing a seamless user experience.
  • Optimize your website for search engines. Use Strikingly's built-in SEO tools to optimize your website for search engines like Google. It will help increase organic traffic to your site.
  • Use social media integration. Integrate social media into your Strikingly website to increase engagement and drive traffic back to your site.

Display advertising effectively allows eCommerce businesses to stay ahead of the competition. Businesses can drive more sales and increase their online visibility by leveraging the benefits of display ads, using them strategically, keeping up with industry trends, and leveraging tools like Strikingly.


Display advertising is a powerful tool for businesses looking to grow their brand awareness, maximize reach and engagement, drive conversions, ensure cost-effectiveness, and stay ahead of competitors. Utilizing various types of display advertising and managing the performance of display ads effectively can help businesses achieve their marketing goals and see a positive return on investment. Investing in display ads is smart if you want to expand your business's reach and increase sales. You can easily reach your ideal audience with targeted ad placements and personalized messaging through behavioral targeting.

To get the most out of your display advertising efforts, however, having an effective website that showcases your products or services is important. Strikingly offers businesses an easy-to-use platform for creating beautiful websites optimized for search engines. Sign up today and ensure success in your digital marketing efforts!