Increase Engagement with 7 Types of Social Media Content

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Increase Engagement with 7 Types of Social Media Content

Social media engagement has become a crucial aspect of any successful marketing strategy. With millions of users actively participating in various platforms, businesses can connect with their target audience on a deeper level. Creating diverse and compelling content that resonates with users is essential to engage with them effectively. The article will provide an overview of seven types of social media content and highlight the benefits of utilizing different content formats. Additionally, we will introduce Strikingly, a powerful tool for creating engaging content for social media.

Importance Of Social Media Engagement

Social media engagement is significant in building brand awareness, increasing website traffic, and driving conversions. Interacting with your audience through likes, comments, shares, and direct messages can foster a sense of community and loyalty around your brand. Engaging with your followers also allows you to gather valuable feedback and insights that can help shape your business strategies.

Overview Of 7 Types Of Social Media Content

To effectively engage users on social media platforms, it is crucial to diversify your content strategy. Here are seven types of social media content that can help you captivate your audience:

1. Infographics. Visual representations that simplify complex information and make it easily shareable.

2. Videos. Engaging visual content that captures attention and educates or entertains audiences.

3. User-generated content. Leveraging the power of user-created posts to encourage participation and build trust.

4. Contests and giveaways. Exciting promotions that generate buzz and increase reach and engagement.

5. Interactive polls and surveys. Encouraging audience interaction while gathering valuable insights.

6. Behind-the-scenes content. Offering exclusive glimpses into your brand's operations to build connections.

7. Influencer collaborations. Partnering with industry-relevant influencers to leverage their reach and credibility.

Benefits Of Using Different Types Of Content

Utilizing a variety of types of social media content brings several benefits to your brand. It allows you to cater to different audience preferences, keeping them engaged and interested. Diverse content formats also help you convey your message more effectively, as some information may be better suited for visuals or videos rather than text alone. Furthermore, incorporating various content types increases the likelihood of your posts being shared, expanding your brand's reach and visibility.

Now that we've established the importance of social media engagement and provided an overview of various types of social media content, let's delve deeper into each category to uncover valuable insights and strategies for optimizing your social media presence.

Social Media Content - Infographics

Image taken from Strikingly

Infographics is a types of social media content that is very powerful for creating engaging and shareable social media content. They combine visual appeal with informative data to capture your audience's attention. The following sections will explore the benefits of using infographics, tools for creating stunning visuals, and how to incorporate them into your social media posts.

Visual Appeal And Shareability

Infographics are visually appealing and have a higher chance of being shared on social media platforms. Their combination of colors, images, and text makes them eye-catching and easily digestible for users scrolling through their feeds. Incorporating infographics into your content strategy can increase the likelihood of a wider audience seeing and sharing your message.

Simplifying Complex Information

One of the key benefits of infographics is their ability to simplify complex information. Instead of bombarding your audience with lengthy paragraphs or technical jargon, you can present data in a visually appealing format that is easy to understand. Infographics allow you to condense information into bite-sized chunks, making it more accessible and engaging for your audience.

Tools For Creating Stunning Infographics

Creating stunning infographics doesn't have to be a daunting task. There are various tools available that can help even beginners design professional-looking visuals. Some popular options include Canva, Piktochart, and Venngage. These platforms offer pre-designed templates, drag-and-drop functionality, and a wide range of customizable elements to create visually striking infographics that align with your brand's aesthetic.

Incorporating Infographics Into Social Media Posts

To maximize the impact of your infographics on social media, it's important to consider how they will be incorporated into your posts. Here are some tips:

1. Size matters. Optimize the size of your infographic for different social media platforms to ensure it displays correctly without any distortion.

2. Engaging captions. Craft compelling captions highlighting your infographic's key takeaways and encouraging users to engage with your content.

3. Hashtags and keywords. Include relevant hashtags and keywords in your social media posts to increase discoverability and reach a wider audience.

4. Shareability. Make it easy for users to share your infographic by including social sharing buttons or providing a direct link to the image.

Incorporating infographics into your social media content strategy can effectively communicate complex information in a visually appealing and easily digestible format. It will capture your audience's attention and increase your content's shareability, ultimately driving engagement and expanding your reach.

2. Videos

Social Media Content - Videos

Image taken from Strikingly

Videos is a types of social media content that can capture attention and engaging audiences on social media. With the rise of video content consumption, it has become essential for businesses to incorporate videos into their social media strategies.

Capturing Attention With Engaging Videos

In a sea of social media content, videos can stand out and capture the attention of users scrolling through their feeds. Creating visually appealing and captivating videos can make a strong impression and leave a lasting impact on their audience.

One effective way to capture attention is by starting your video with a hook that immediately grabs the viewer's interest. It could be an intriguing question, a surprising statement, or an eye-catching visual. Piquing curiosity right from the start can increase the chances of viewers watching your video till the end.

Educating And Entertaining Audiences

Videos provide an excellent platform for educating and entertaining audiences simultaneously. Creating informative and engaging videos can help businesses establish themselves as thought leaders in their industry while keeping their audience entertained.

When creating educational videos, it's important to focus on providing valuable insights or teaching something new to your audience. It could be in the form of tutorials, explainer videos, or expert interviews. Sharing knowledge and expertise can build trust with your audience and position yourself as an authority in your niche.

On the other hand, entertaining videos can help create a positive association with your brand and leave a lasting impression on viewers. These could be humorous skits related to your industry or heartwarming stories that resonate with your target audience. The key is to balance education and entertainment to keep viewers engaged throughout the video.

Creating professional-looking videos doesn't have to be intimidating, even for beginners. There are numerous user-friendly video editing tools available that make it easy to edit and enhance your footage without prior experience.

Some popular video editing tools for beginners include:

1) iMovie. The free video editing software is available for Mac users and offers a range of basic editing features, such as trimming, adding transitions, and applying filters.

2) Adobe Premiere Rush. Designed specifically for mobile devices, this app allows users to edit videos on the go. It offers intuitive controls and features like color correction, audio editing, and text overlays.

3) Filmora. With its user-friendly interface and seamless drag-and-drop functionality, Filmora emerges as the undeniable champion for those embarking on their video editing journey. The remarkable tool boasts an extensive array of effects, transitions, and audio enhancements that effortlessly elevate your videos to a whole new level of brilliance.

Tips For Optimizing Video Content On Social Media

To ensure maximum reach and engagement with your video content on social media, it's crucial to optimize it effectively. Here are some tips to help you get the most out of your videos:

1. Keep it short and concise. Attention spans on social media are short, so aim to create videos that last a few minutes. Get to the point quickly and deliver your message succinctly.

2. Add captions or subtitles. Many users watch videos without sound while scrolling through their feeds. Adding captions or subtitles to your videos ensures that your message gets across even without audio.

3. Optimize for mobile viewing. The majority of social media users access platforms through their mobile devices. Make sure your videos are formatted correctly for mobile screens and load quickly to provide a seamless viewing experience.

4. Include a call-to-action (CTA). At the end of your video, encourage viewers to take action by including a clear CTA. It could be visiting your website, subscribing to your channel, or sharing the video with their network.

3. User-generated content

User-generated content has become a powerful tool for businesses to leverage the creativity and authenticity of their customers. Encouraging user participation and brand loyalty can help companies tap into the potential of their audience to create compelling social media content. This type of content not only helps establish trust and authenticity but also allows brands to showcase the talent and genius of their users. Let's explore some effective ways to curate and showcase user-generated content.

Leveraging The Power Of User-Generated Content

User-generated content is a goldmine for businesses looking to engage their audience on social media platforms. Tapping into the creativity and passion of their customers can help companies unlock a vast array of unique and authentic content that resonates with their target audience. From customer testimonials to product reviews, user-generated content provides valuable insights into the experiences and opinions of real people, which in turn builds trust and credibility for the brand.

Encouraging User Participation And Brand Loyalty

One of the key benefits of user-generated content is its ability to foster a sense of community and brand loyalty among customers. Actively involving users in creating content can help businesses make them feel valued and appreciated, leading to increased engagement and long-term loyalty. Whether it's through contests, challenges, or simply encouraging customers to share their experiences with the brand, user participation helps strengthen the bond between consumers and businesses.

Establishing Trust And Authenticity

In today's digital age, consumers are becoming increasingly skeptical about traditional advertising methods. User-generated content provides an antidote to this skepticism by offering genuine perspectives from real people who have had firsthand experiences with a product or service. Showcasing authentic stories, reviews, or testimonials from satisfied customers can establish trust with their audience as they see others like them benefiting from the brand.

Effective Ways To Curate And Showcase User-Generated Content

Curating user-generated content involves carefully selecting and showcasing the best submissions from customers. Here are some effective strategies to make the most of this content:

1. Create dedicated hashtags. Encourage customers to use a specific hashtag when sharing their experiences or content related to your brand. It makes it easier for you to discover and curate user-generated content.

2. Feature customer stories. Highlight compelling stories or testimonials from your customers on your social media platforms or website. It showcases the positive impact of your brand and encourages others to share their experiences.

3. Run photo contests. Ask customers to submit photos featuring your product or service and select the best ones to feature on your social media channels. It engages users and serves as social proof for potential customers.

4. Share user-generated content in real-time. When customers tag or mention your brand on social media, make sure to acknowledge and share their posts promptly. It shows that you value their contributions and encourages further engagement.

Effectively leveraging user-generated content can help businesses create a vibrant community of loyal customers who actively contribute to the growth and success of the brand.

4. Contests And Giveaways

Social Media Content - Contests using embedded forms

Image taken from Strikingly

Contests and giveaways are powerful strategies for generating excitement and buzz on social media platforms. They not only increase reach and engagement but also provide an opportunity to connect with your audience on a deeper level.

Generating Excitement And Buzz

Contests and giveaways create a sense of anticipation and excitement among your followers. Offering the chance to win something valuable or exclusive can grab their attention and make them eager to participate. The excitement translates into increased brand awareness as people share the contest with their friends and followers.

Increasing Reach And Engagement

One of the main benefits of running contests and giveaways is the potential to expand your reach significantly. When participants enter your contest or giveaway, they often have to follow your social media accounts, like or comment on posts, or tag their friends. It increases engagement metrics such as likes, comments, shares, and follows, which in turn boosts your visibility on social media platforms.

Types Of Contests And Giveaway Ideas

There are various types of contests and giveaway ideas that you can explore to suit your brand's objectives:

1. Photo/video contests. Encourage participants to submit creative photos or videos about your brand or a specific theme.

2. Caption contests. Ask participants to come up with witty captions for a given image.

3. Quiz/trivia contests. Test your audience's knowledge about your industry or products/services through interactive quizzes.

4. Sweepstakes. Offer participants a chance to win by simply entering their contact information.

5. User-generated content challenges. Challenge participants to create content showcasing how they use your product/service.

6. Hashtag campaign. Encourage users to share content using a specific hashtag for a chance to win.

Promoting Contests And Measuring Results

To maximize the success of your contest or giveaway, it's crucial to promote it effectively:

1. Utilize social media ads. Boost your contest or giveaway posts to reach a wider audience.

2. Collaborate with influencers. Partner with relevant influencers who can help spread the word about your contest or giveaway.

3. Create eye-catching visuals. Design visually appealing graphics or videos to grab attention and entice participation.

4. Leverage email marketing. Send out targeted emails to your subscribers, informing them about the contest or giveaway.

Measuring the results of your contests and giveaways is essential for future optimization:

1. Track engagement metrics. Monitor likes, comments, shares, follows, and other relevant metrics to gauge the success of your campaign.

2. Analyze website traffic. Check if there's an increase in website visits during the contest period.

3. Monitor conversion rates. Measure how many participants converted into paying customers after engaging with your contest or giveaway.

Implementing well-planned contests and giveaways can create a buzz around your brand, increase engagement, and drive more traffic and conversions.

5. Interactive Polls And Surveys

Social Media Content - Embed apps to add surveys and polls

Image taken from Strikingly

Here's another types of social media content: Interactive polls and surveys are powerful tools for encouraging audience interaction and feedback on social media. They offer a unique opportunity to engage with your followers, gather valuable insights, and collect data that can inform your content strategy. Incorporating interactive content into your social media posts can create a more dynamic and engaging experience for your audience.

Encouraging Audience Interaction And Feedback

One of the main benefits of using interactive polls and surveys is that they encourage audience participation. Asking thought-provoking questions or seeking opinions on relevant topics can spark conversations and encourage your followers to engage with your content. It helps increase the reach of your social media posts and fosters a sense of community around your brand.

Gathering Valuable Insights And Data

Interactive polls and surveys provide an opportunity to gather valuable insights from your audience. Asking targeted questions can help you better understand their preferences, interests, and needs. The information can then be used to tailor your content strategy, create more relevant content, and better meet the expectations of your target audience.

Online Survey Tools For Creating Interactive Content

There are several online survey tools available that make it easy to create interactive polls and surveys for social media. These tools provide customizable templates, question types, and options for sharing the results with your audience. Some popular options include SurveyMonkey, Google Forms, Typeform, and PollDaddy.

Analyzing And Utilizing Poll/Survey Results

Once you have collected responses from your interactive polls or surveys, it's crucial to analyze the results effectively. Look for patterns or trends in the data that can help guide future content decisions or marketing strategies. For example, if most respondents express interest in a particular topic or product feature, you can prioritize creating content around that theme to better resonate with your audience.

6. Behind-the-scenes content

Another fun and popular types of social media content is behind the scenes or BTS. Building a connection with your audience is crucial for social media success. Behind-the-scenes content allows you to go beyond the polished facade and show the real people behind your brand. Sharing behind-the-scenes moments, such as team meetings, brainstorming sessions, or even office antics, can humanize your brand and make it relatable to your audience.

Offering Exclusive And Authentic Content

One of the key benefits of behind-the-scenes content is that it offers something exclusive to your audience. Whether it's a sneak peek into an upcoming product launch or a tour of your workspace, providing unique access creates a sense of exclusivity that can increase engagement and loyalty among your followers.

Tips For Creating Compelling Behind-The-Scenes Content

Creating compelling behind-the-scenes content requires careful planning and execution. Here are some tips to make sure you hit the mark:

1. Be authentic. Your behind-the-scenes content should reflect the true essence of your brand. Don't be afraid to show the successes and challenges of running a business.

2. Tell stories. Use storytelling techniques to engage your audience and make them feel like they are part of the journey. Highlight interesting anecdotes or share personal experiences that align with your brand values.

3. Keep it light-hearted. Behind-the-scenes content doesn't always have to be serious. Inject humor and fun into your posts to entertain and delight your audience.

4. Involve employees. Showcase the talent within your organization by featuring employees in your behind-the-scenes content. It adds authenticity and helps your audience connect with the people behind your brand.

Showcasing The Human Side Of The Brand

Behind-the-scenes content provides an opportunity to showcase the human side of your brand. Sharing stories, experiences, and moments that highlight your team's passion and dedication can create a deeper emotional connection with your audience.

7. Influencer collaborations

In today's digital landscape, influencer collaborations have become a powerful tool for brands to leverage the reach and credibility of social media influencers. Partnering with relevant influencers in the industry can tap into their established audience and enhance their brand visibility.

Leveraging The Reach And Credibility Of Influencers

Influencers have amassed a loyal following on social media platforms, making them influential figures in their respective niches. Collaborating with these influencers can help brands tap into their extensive reach and gain access to a highly engaged audience. The trust influencers have built with their followers can also transfer to the brand, increasing its credibility and reputation.

Partnering With Relevant Influencers In The Industry

When selecting influencers to collaborate with, brands must align themselves with individuals who are relevant to their industry or target audience. It ensures that the influencer's content resonates with the brand's values and attracts an audience genuinely interested in what the brand has to offer.


Strategies For Effective Influencer Collaborations

To ensure successful influencer collaborations, brands should consider implementing strategies such as:

1. Clear communication. Establish open lines of communication with influencers to ensure both parties are aligned on campaign objectives, content guidelines, and deliverables.

2. Authenticity. Encourage influencers to create genuine content that aligns with their personal style while incorporating key messaging from the brand.

3. Long-term partnerships. Building long-term relationships with influencers allows for consistent exposure and deeper connections with their audience over time.

4. Tracking performance. Utilize tracking tools and analytics to measure influencer campaigns' success in reach, engagement, conversions, and overall ROI.

Tracking And Measuring The Success Of Influencer Campaigns

Tracking the success of influencer campaigns is essential for determining ROI and refining future strategies. Brands can use metrics such as website traffic, social media engagement, follower growth, and sales conversions to measure the impact of influencer collaborations. Analyzing these metrics can help brands identify what worked well and make data-driven decisions for future influencer partnerships.

Social Media Content - Track and measure the success of influencer campaigns

Image taken from Strikingly

Creating Content For Social Media With Strikingly

You need a reliable platform that offers user-friendly tools to create engaging and visually appealing social media content. Enter Strikingly—a powerful tool designed to help businesses create captivating content for social media. With its intuitive interface and customizable templates, Strikingly enables you to effortlessly design stunning visuals, videos, and interactive elements that resonate with your audience.

It offers various features to help businesses create social media content. Here are some of the key features on Strikingly that can assist you in creating engaging social media posts:

  • Templates. Strikingly provides a wide range of professionally designed templates tailored for social media platforms. These templates are customizable, allowing you to add your own text, images, and branding elements to create visually appealing social media content.
  • Drag-and-drop editor. The intuitive drag-and-drop editor on Strikingly enables you to easily create and customize social media posts without any coding knowledge. You can add elements such as text boxes, images, videos, buttons, and social media icons to enhance your content.
  • Image and video integration. The platform allows you to integrate images and videos into your social media posts seamlessly. You can upload your own media files or choose from the stock library available on the platform. The feature helps you create visually captivating posts that stand out on social media.
  • Social media sharing. Once you've created your social media content on Strikingly, you can directly share it on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. The feature streamlines the process of distributing your content to reach your target audience effectively.
  • Responsive design. Strikingly ensures that your social media content is responsive and optimized for various devices, including smartphones and tablets. This way, your posts will look great and maintain their functionality regardless of the screen size or device used by your audience.
  • Analytics and insights. It provides built-in analytics tools that allow you to track the performance of your social media content. You can monitor metrics such as engagement, reach, clicks, and conversions, helping you assess the effectiveness of your social media campaigns.
  • SEO optimization. The platform helps you optimize your social media content for search engines. You can customize meta tags, URLs, and other SEO elements to improve the visibility of your posts and drive organic traffic from search engines.

These features on Strikingly can empower businesses to create compelling social media content that aligns with their branding and marketing goals. Whether you're promoting products, sharing news and updates, or engaging with your audience, Strikingly provides the tools necessary to enhance your social media presence.


Incorporating diverse types of social media content is crucial for businesses looking to increase their engagement and reach on various platforms. Utilizing different types of content, such as infographics, videos, user-generated content, contests and giveaways, interactive polls and surveys, behind-the-scenes content, and influencer collaborations, can help businesses capture their audience's attention and establish a genuine connection.

Strikingly provides an excellent platform for creating engaging content for social media. With its user-friendly interface and customizable templates, businesses can easily create visually appealing and shareable content that resonates with their target audience. Sign up today and get started!