Beyond Words: The SEO Power Of Infographics In Digital Marketing

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Beyond Words: The SEO Power Of Infographics In Digital Marketing

Infographics have become a powerful tool in digital marketing, offering a visually appealing way to present complex information. They are essential for SEO as they help boost engagement and backlinks, and Strikingly can assist in creating stunning infographics effortlessly.

The Power Of Infographics In Digital Marketing

Infographics are the best way to capture your audience's attention with visual content. They present information in a visually appealing format, making it easier for people to understand and remember.

Why Infographics Are Essential For SEO

Infographics boost your website's search engine optimization (SEO) efforts by increasing engagement, backlinks, and social shares. It ultimately helps improve your website's ranking on search engine results pages.

Captivating Your Audience With Visual Content

What is an infographic? It's an effective way to captivate your audience with visual storytelling that conveys complex data and information engagingly. Infographic examples showcase how they can make even the most boring topics interesting.

Infographics are a valuable tool for businesses and individuals to convey information visually. They are effective for presenting data, statistics, or step-by-step processes in a manner that is easily understandable to the audience. Using colors, images, and minimal text, infographics can grab viewers' attention and make the content more memorable.

Understanding The SEO Benefits Of The Best Infographics

The best infographics captivate audiences and contribute to off-page SEO efforts by serving as linkable assets that attract backlinks from other websites.

Infographics are a great way to visually present information and statistics, making it easier for audiences to understand complex concepts. You can increase the likelihood of other websites linking to your content, improving your off-page SEO efforts by creating the best visually appealing and informative infographics. Additionally, infographics are easily shareable on social media platforms, allowing for increased visibility and the potential for more backlinks from a wider audience.

How Strikingly Can Help With Infographics

Strikingly offers easy-to-use tools for creating eye-catching and informative infographics without the need for graphic design skills or expensive software.

Now that we've covered infographics basics let's dive deeper into their impact on SEO and how you can create effective ones for your digital marketing strategy.

The Impact Of The Best Infographics On SEO

Infographics play a crucial role in boosting your website's SEO performance. Incorporating visually appealing content can significantly enhance user engagement, increase backlinks and social shares, and improve overall user experience.

Increasing Engagement With Visual Content

Infographics are the best way to capture your audience's attention and keep them engaged. With eye-catching graphics and informative data, you can convey complex information in a visually appealing manner that resonates with your audience.

Moreover, the best infographics boast high shareability on social media platforms, positioning them as a valuable tool to enhance brand visibility and connect with new audiences. Additionally, they can help simplify dense or technical information, making it easier for your audience to understand and retain key messages. In today's digital age, where attention spans are short, and competition for engagement is fierce, infographics are a valuable asset for any content marketing strategy.

Boosting Backlinks And Social Shares

One of the key benefits of using infographics in digital marketing is their potential to attract backlinks from other websites. When people find your infographics valuable, they are more likely to share them on social media platforms, further increasing your reach and visibility.

Infographics are also a great way to present complex information in a visually appealing and easy-to-understand format. It can help your audience grasp the key points of your message more quickly and effectively than traditional text-based content. Additionally, the best infographics can help establish your brand as an authority in your industry, as they showcase your expertise and knowledge visually compellingly.

Enhancing User Experience With Visual Storytelling

Infographics provide an immersive storytelling experience that is both informative and visually stimulating for users. Presenting data visually makes complex information easier to understand, creating a more enjoyable user experience.

Infographics are also highly shareable on social media platforms, making them a great tool for increasing brand visibility and driving traffic to your website. Additionally, they can help establish your brand as a thought leader in your industry by showcasing your expertise visually appealingly. With the ability to convey complex information and engagingly, infographics are a valuable asset for any digital marketing strategy.

You can effectively boost your website's SEO performance while providing valuable content for your audience by strategically incorporating infographics into your digital marketing strategy.

How To Make An Infographic For Digital Marketing

How To Make An Infographic For Digital Marketing

Choosing The Right Data And Information

When creating infographics for digital marketing, it's crucial to select data and information that are relevant and interesting to your target audience. Look for statistics, trends, or insights that can help convey a compelling story or message. Consider conducting surveys or research to gather unique data to make your best infographics stand out.

Designing Eye-Catching And Informative Graphics

Creating visually appealing and informative graphics is the key to designing the best infographics. Use colors, fonts, and images that complement your brand while ensuring readability and clarity of the content. Incorporate charts, graphs, icons, and illustrations to present complex information visually engagingly.

When designing infographics, it's important to consider the target audience and tailor the content to their interests and needs. It can help ensure that the information resonates with them and is more likely to be shared across different platforms. Remember to include a call-to-action or a shareable element to encourage engagement and interaction with the infographic.

Utilizing Strikingly For Infographic Creation

Strikingly offers user-friendly tools and templates designed to create stunning infographics. With its drag-and-drop interface, you can easily customize layouts, add interactive elements, and incorporate multimedia content into your infographics. The platform integrates with other digital marketing efforts, such as social media sharing and email campaigns.

To simplify, here are two ways to create an infographic on Strikingly:

  • Access the Site Editor - Log in to your Strikingly account and access the site editor for the website where you want to add the infographic.
  • Add a New Section - Create a new section or choose an existing one where you want to display the infographic.
How To Make An Infographic For Digital Marketing - Utilizing Strikingly For Infographic Creation - Add a New Section

Image taken from Strikingly

  • Text and Image Elements - You may use Strikingly's text and image elements to create a basic layout for your infographic or add an infographic layout.
How To Make An Infographic For Digital Marketing - Utilizing Strikingly For Infographic Creation - Text and Image Elements

Image taken from Strikingly

  • Styling and Formatting - Customize the styling and formatting of the text and images to make your infographic visually appealing. Strikingly usually provides options to change fonts, colors, and sizes.
How To Make An Infographic For Digital Marketing - Utilizing Strikingly For Infographic Creation - Styling and Formatting

Image taken from Strikingly

  • Save Changes - Save your changes and preview the site to ensure the infographic looks how you want it to.


  • Choose a Graphic Design Tool - Use a graphic design tool like Canva, Piktochart, or Adobe Spark to create a detailed and visually appealing infographic.
  • Design Your Infographic - Select a template or start from scratch and design your infographic using the tools and features provided by the chosen graphic design platform.
  • Export or Download - Once your infographic is ready, export or download it in a format compatible with Strikingly (e.g., PNG or JPEG).
  • Upload to Strikingly - Return to your site editor and upload the infographic as an image. You can use the image element in Strikingly to add the infographic to your chosen section.
How To Make An Infographic For Digital Marketing - Utilizing Strikingly For Infographic Creation - Upload to Strikingly

Image taken from Strikingly

  • Adjust Placement - Adjust the placement and size of the infographic within the section to ensure it fits well with your website's overall design.
  • Save and Preview - Save your changes and preview your site to see how the infographic integrates with the rest of your content.

You can elevate your visual content strategy to attract more engagement from your audience by following these steps to create effective infographics for digital marketing using Strikingly's support.

The Role Of Infographics In Link Building

Infographics are considered highly linkable assets because they are visually appealing and provide valuable information concisely and engagingly. When other websites find your infographics useful, they are more likely to link back to your site, thus improving your backlink profile and overall SEO.

Outreach Strategies For Infographic Promotion

It's important to implement outreach strategies such as reaching out to relevant websites and offering them your infographic for publication to maximize the reach of your infographics. You can also leverage social media platforms to promote your best infographics and encourage user sharing, increasing the chances of earning backlinks.

Leveraging Infographics For Off-Page SEO

Off-page SEO involves activities outside your website to improve search engine rankings. Infographics play a crucial role in off-page SEO by attracting links from authoritative websites, boosting brand visibility, and driving referral traffic back to your site.

You can effectively enhance your website's SEO performance while captivating your audience with visually appealing content by strategically incorporating infographics into your digital marketing strategy.

Measuring The Success Of Infographics In SEO

One way to measure the success of infographics in SEO is by tracking engagement and social shares. When your infographics are shared on social media platforms, it indicates that your content is resonating with your audience and has the potential to reach a wider audience. You can gain insights into the effectiveness of your infographics in driving user engagement by monitoring the number of likes, comments, and shares.

Monitoring Backlink Growth

Another important metric for measuring the success of infographics in SEO is monitoring backlink growth. High-quality infographics have the potential to attract backlinks from other websites, which can significantly improve your website's authority and search engine rankings. Using tools like Ahrefs or Moz, you can track the number of backlinks generated by your infographics over time.

Backlink growth is a good indicator of how well your infographics are performing in terms of SEO. The more backlinks you have, the more authority and credibility your website will have in the eyes of search engines. It can ultimately lead to higher rankings and increased visibility for your content, making it an important metric to keep an eye on when using infographics as part of your SEO strategy.

Analyzing The Impact On Organic Search Traffic

Analyzing the impact on organic search traffic is crucial for evaluating the effectiveness of infographics in SEO. After publishing infographics, you can determine whether they have increased website visibility and traffic by monitoring changes in organic search traffic. Tools like Google Analytics provide valuable insights into organic search traffic trends and can help you assess how infographics impact your overall SEO performance.

You can effectively measure the success of infographics in SEO by tracking engagement and social shares, monitoring backlink growth, and analyzing the impact on organic search traffic. These metrics provide valuable insights into how well your infographics drive user engagement, attract backlinks, and improve organic search visibility.

Infographics In Content Marketing Strategy

how to make an infographic

Infographics are powerful tools for enhancing your content marketing strategy. Integrating infographics into blog posts and articles can significantly increase engagement and shareability. Through presenting complex data in a visually appealing format, infographics make it easier for readers to understand and retain information. It adds value to your content and encourages social sharing and backlinking, boosting your SEO efforts.

Integrating Infographics Into Blog Posts And Articles

Consider incorporating relevant infographics to complement your written content when creating blog posts and articles. It can help break down complex information into digestible visual chunks, making it more engaging for readers. Placing infographics within your text can enhance the user experience and encourage longer page dwell times.

Repurposing Infographics For Social Media And Email Marketing

Repurposing infographics for social media and email marketing campaigns is a great way to maximize their reach. Share snippets or condensed versions of your infographics on platforms like Instagram, Facebook, and Twitter to capture the attention of a wider audience. Additionally, consider using infographics in your email newsletters to provide valuable insights in a visually appealing format.

Showcasing Strikingly's Support For Infographics

Strikingly offers seamless support for creating stunning infographics that align with your brand's aesthetic. With its user-friendly interface and customizable templates, you can easily design eye-catching infographics that resonate with your audience. Whether you're a seasoned designer or new to graphic creation, Strikingly's intuitive tools empower you to craft compelling visual content that elevates your digital marketing strategy.

You can effectively enhance the visual appeal of your brand while driving SEO benefits through engaging visual storytelling by integrating infographics into various aspects of your content marketing strategy and leveraging Strikingly's support.


Infographics have emerged as indispensable assets in the realm of digital marketing, particularly for SEO enhancement. Their visually appealing nature, coupled with the ability to convey intricate information succinctly, positions them as powerful tools for online strategies. Businesses can significantly elevate their digital marketing endeavors and broaden their audience reach by capitalizing on the SEO potential inherent in infographics.

The SEO Potential of Infographics lies in their unique ability to stimulate engagement and generate valuable backlinks. With their inherent shareability, infographics can attract inbound links, enhancing a website's authority and improving its search engine rankings. Mastering how to unlock the SEO advantages of infographics provides a substantial advantage, offering a competitive edge to your content strategy.

Integrating infographics into your broader content marketing strategy can elevate your digital marketing efforts. Whether incorporated into blog posts, articles, or social media campaigns, infographics can captivate audiences and drive increased traffic to your website. You can use the right design and data to craft infographics that resonate effectively with your target audience. Strikingly offers an intuitive platform for crafting visually stunning content, including infographics. With its user-friendly interface and customizable templates, this tool simplifies the infographic creation process, allowing you to concentrate on delivering impactful messages through visual storytelling. You can optimize the impact of infographics on SEO and bolster your brand's overall visibility online by implementing these strategies and utilizing tools like Strikingly.