7 Types Of Essential Social Listening Tools for 2023

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7 Types Of Essential Social Listening Tools For 2023

In today's digital age, social listening has become an integral part of any successful SEO strategy. Businesses can gain valuable insights into their target audience's needs, preferences, and opinions by monitoring and analyzing conversations on social media platforms. The information allows them to tailor their content and marketing efforts accordingly, boosting their SEO performance.

What Is Social Listening?

Social listening tracks and analyzes online conversations about a brand, industry, or specific topic. It enables businesses to understand what people say about them on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Companies can uncover valuable insights into customers' needs and expectations by actively listening to these conversations.

Benefits Of Social Listening

Social listening offers several benefits for individuals and businesses. Here are some key advantages of incorporating social listening into your digital marketing and brand management strategies:

  • Understanding customer sentiment.
  • Identifying market trends and opportunities.
  • Competitive analysis.
  • Enhancing customer engagement.
  • Influencer identification and partnerships.
  • Crisis management and reputation protection.
  • Content strategy optimization.

Businesses can stay ahead of the competition by effectively identifying emerging trends and market demands by leveraging social listening tools. In 2023, the Importance of social listening will only continue to grow as brands strive to create personalized experiences for their customers.

How Social Listening Tools Can Boost SEO Strategies

Social listening tools allow businesses to monitor online conversations in real time. Companies can identify engagement opportunities and promptly address customer concerns by tracking keywords related to their industry or brand name. These tools also enable businesses to identify influencers significantly impacting their target audience. Brands can amplify their reach and improve their SEO performance by partnering with these influencers or engaging with them strategically. Additionally, using social listening helps businesses identify gaps in content creation by understanding what topics are trending or being discussed frequently on social media platforms.

Essential Social Listening Tools

In this article, we will explore a range of essential social listening tools that can empower businesses in 2023. These tools offer various features such as real-time monitoring, sentiment analysis, influencer identification, competitive analysis, social media management, and listening and reporting.

Now let's dive into the different categories of social listening tools and explore the top options available in each category. But first, let's look at an image that visually represents the concept of social listening.

Add social media integration for social listening

Image taken from Strikingly


1. Real-Time Monitoring Tools

Real-time monitoring is a crucial aspect of social listening, allowing businesses to stay updated on the latest conversations and trends in their industry. Here are some essential real-time monitoring tools that can enhance your social listening efforts:


A mention is a powerful tool that helps you track mentions of your brand, competitors, or any specific keywords across various social media platforms and online sources. It provides real-time alerts whenever your brand is mentioned and allows you to respond promptly to customer feedback or engage in relevant conversations.


Brand24 offers comprehensive monitoring of social media platforms, blogs, forums, and news sites to keep you informed about discussions related to your brand. It provides sentiment analysis, influencer identification, and customizable reports to help you gain valuable insights into customer perceptions and monitor the effectiveness of your marketing campaigns.


Hootsuite is a popular social media management tool offering real-time monitoring capabilities. It allows you to track mentions, hashtags, and keywords across multiple social networks from a single dashboard. With its scheduling feature, you can plan and publish content at optimal times for maximum engagement.

Sprout Social

Sprout Social combines social media management with powerful monitoring features. It enables you to track keywords and hashtags on various platforms while also providing robust analytics to measure the impact of your social media efforts. Additionally, it offers collaboration tools for teams working on social media campaigns.

2. Sentiment Analysis Tools

Social listening involves monitoring what people say about your brand or industry and understanding the sentiment behind those conversations. Sentiment analysis tools play a crucial role in helping businesses gauge public opinion and sentiment toward their brand. Here are some essential sentiment analysis tools to enhance your social listening efforts:


Awario is a powerful sentiment analysis tool that allows you to monitor mentions of your brand, competitors, and industry across various social media platforms, news websites, blogs, and forums. It provides real-time insights into the sentiment behind these mentions, categorizing them as positive, negative, or neutral. With Awario's intuitive interface and customizable reports, you can easily track trends and sentiments to inform your SEO strategies.


Brandwatch is another top-notch sentiment analysis tool that helps businesses analyze online conversations about their brand and industry. It uses advanced AI algorithms to determine the sentiment of mentions accurately. Brandwatch also provides valuable insights into your brand's customer demographics, influencers, and trending topics. With its comprehensive analytics dashboard and reporting features, you can gain valuable insights for optimizing your SEO content.


Talkwalker is a robust social listening tool with powerful sentiment analysis capabilities. It allows you to track mentions of your brand across various social media platforms in real-time while providing accurate sentiment analysis based on machine learning algorithms. Talkwalker's user-friendly interface lets you visualize data through customizable dashboards and generate insightful reports to understand customer sentiments.


Sysomos is a comprehensive social media monitoring platform with advanced sentiment analysis features. It helps businesses identify positive or negative sentiments associated with their brand by analyzing mentions from multiple sources, such as social media networks, blogs, forums, news sites, and more. Sysomos also offers detailed demographic data on engaged audiences to help tailor SEO strategies effectively.

Social Monitoring

Social listening, or social media listening or social monitoring, is a critical practice for businesses to understand customer sentiment and gain valuable insights. Tools like Awario, Brandwatch, Talkwalker, and Sysomos effectively gauge public opinion surrounding their brand and industry. These tools provide real-time insights into the sentiment behind online conversations, allowing businesses to optimize their SEO strategies accordingly.

Include feedback and review sections to enhance social listening

Image taken from Strikingly


3. Influencer Identification Tools

Influencer marketing has become integral to any successful SEO strategy. Identifying the right influencers can significantly boost your brand's visibility and credibility. Here are some essential influencer identification tools that can help you using social listening journey:


Klear is a powerful influencer marketing platform that allows you to discover and connect with influencers across various social media platforms. You can easily analyze influencers' audience demographics, engagement rates, and content performance with Klear. This tool provides valuable insights to help you make informed decisions when selecting campaign influencers.


Traackr is another top-notch influencer identification tool enabling you to find your brand's most relevant influencers. It uses advanced algorithms to analyze influencers' reach, relevance, resonance, and reputation. Traackr also provides comprehensive analytics and reporting features to measure the impact of your influencer marketing efforts.


Upfluence is a comprehensive influencer marketing platform that offers a wide range of features to streamline your influencer identification process. It allows you to search for influencers based on specific criteria such as location, niche, engagement rate, etc. Upfluence also provides detailed analytics and performance metrics to track the success of your influencer campaigns.


NinjaOutreach is an all-in-one influencer marketing tool that simplifies finding and reaching out to influencers in your industry. With its extensive database, NinjaOutreach enables you to search for influencers based on keywords or specific niches. It also provides email outreach capabilities, making it easier for you to connect with potential collaborators.

4. Competitive Analysis Tools

Competitive analysis is crucial to any successful SEO strategy. Businesses can gain valuable insights into their competitors' online presence and identify opportunities to improve their SEO efforts using competitive analysis tools. Here are some top competitive analysis tools that can help businesses stay ahead in the digital landscape:


SEMrush is a comprehensive SEO tool that offers a wide range of features for competitive analysis. With SEMrush, users can conduct in-depth keyword research, analyze backlinks, track rankings, and monitor competitors' advertising strategies. This tool provides valuable data on organic and paid search traffic, giving businesses a clear picture of their competitors' online performance.


Social Insider is a social media analytics tool focusing on competitor analysis. It allows users to track competitors' social media activities across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. With Social Insider, businesses can gain insights into their competitors' content strategies, engagement rates, follower growth, and more.


Ahrefs is another powerful SEO tool that offers robust competitive analysis features. It provides detailed information about competitors' backlink profiles, organic search rankings, content performance, and keyword opportunities. Ahrefs also offers an intuitive interface and user-friendly dashboards for easy navigation and data visualization.


Socialbakers is a comprehensive social media marketing platform with competitive analysis capabilities. It allows users to monitor competitors' social media performance across multiple channels and benchmark their performance against industry leaders. Socialbakers provides insights into engagement rates, audience demographics, content trends, and influencer partnerships.

Monitor website analytics for social listening

Image taken from Strikingly


5. Social Media Management Tools

Social media management tools are crucial in streamlining and optimizing social listening efforts. These tools enable businesses to monitor, analyze, and engage with their audience across various social media platforms. Here are some top social media management tools that can enhance your social listening strategies:


With the help of the well-known social media management tool Buffer, you can plan and publish posts on various websites, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. With Buffer's intuitive interface and robust analytics features, you can track the performance of your social media campaigns and gain valuable insights into audience engagement.


CoSchedule is an all-in-one marketing calendar that helps you easily plan, organize, and execute your social media campaigns. It offers features like content scheduling, team collaboration, and performance tracking. With CoSchedule's integrated social media management capabilities, you can effortlessly manage your social listening activities while ensuring consistency in your content strategy.


Falcon.io is a comprehensive social media management platform designed for enterprise-level businesses. It provides advanced listening capabilities that allow you to monitor conversations about your brand in real-time across various channels. Falcon.io also offers powerful engagement tools to help you respond to customer queries promptly and effectively.


Agorapulse is a user-friendly social media management tool that simplifies the process of monitoring and engaging with your audience on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. It offers features like inbox management, content scheduling, competitor analysis, and detailed analytics to support your using social listening efforts.

[Image description={An image depicting a person using a laptop with multiple tabs open representing different social media platforms such as Facebook, Twitter, Instagram, etc., while monitoring conversations about their brand using the mentioned social media management tools - Buffer, CoSchedule, Falcon.io, and Agorapulse.}, Image name={social-listening-tools}, Alt tag={Social Listening Tools}]

6. Listening And Reporting Tools

Social listening is crucial to any successful SEO strategy. It allows businesses to monitor and analyze conversations on social media platforms, providing valuable insights into consumer behavior, industry trends, and competitor activities. In this section, we will explore some of the top listening and reporting tools to help businesses stay ahead in using social listening efforts.


Sprinklr is a comprehensive social media management platform that offers powerful listening and reporting capabilities. With its advanced AI technology, Sprinklr enables businesses to monitor conversations across multiple channels and track brand mentions in real time. Its robust analytics dashboard provides detailed insights into sentiment analysis, customer demographics, and competitor performance. Sprinklr also offers customizable reports that help businesses measure the impact of their social listening efforts.


NetBase is another popular tool for social listening and reporting. It uses natural language processing (NLP) algorithms to analyze social media conversations and extract valuable insights. NetBase allows businesses to track brand mentions, sentiment analysis, and identify emerging trends in real-time. Its user-friendly interface makes it easy to navigate through data visualizations and generate comprehensive reports for actionable decision-making.


Mentionlytics is a powerful social media monitoring tool that helps businesses track brand mentions across various platforms, including blogs, news sites, forums, and social networks. It provides real-time alerts for brand mentions, sentiment, and competitive analyses. Mentionlytics also offers sentiment-based filtering options to focus on positive or negative conversations about your brand.

Rival Iq

Rival IQ is a competitive analysis tool that allows businesses to monitor their competitor's social media activities effectively. It provides insights into competitor performance metrics such as engagement rates, follower growth, content strategy analysis, and audience demographics. Rival IQ's user-friendly interface makes it easy to compare your brand's social media performance against your competitors and identify areas for improvement.

Viibuzztrack: Your Seo Super Sleuth

VIIBuzzTrack is an innovative social listening tool that combines advanced AI technology with intuitive reporting features. It offers real-time monitoring of brand mentions, sentiment analysis, and competitor tracking. VIIBuzzTrack's unique feature is its ability to provide actionable recommendations based on the insights gathered from social listening. With VIIBuzzTrack, businesses can optimize their SEO strategies and stay ahead in the competitive digital landscape.

7. SEO Optimization Tools

SEO optimization tools play a crucial role in enhancing the effectiveness of social listening strategies. These tools help businesses analyze and optimize their content to improve search engine rankings and attract more organic traffic. This section will explore some essential SEO optimization tools that can elevate your social listening efforts.


SurferSEO is a comprehensive tool that provides valuable insights into optimizing your website's content. It offers features like keyword research, content analysis, and competitor analysis to help you create high-performing content. With SurferSEO, you can identify relevant keywords related to social listening and incorporate them strategically into your content for better visibility in search engine results.


Clearscope is another powerful SEO optimization tool that helps you create content that aligns with search intent and ranks higher in search engine results pages (SERPs). Clearscope recommends improving your content's relevance and quality by analyzing top-performing content for specific keywords related to social listening. It enables you to optimize your articles, blog posts, or web pages effectively.

Pageoptimizer Pro

PageOptimizer Pro is an innovative tool that enhances on-page SEO optimization. It analyzes the top-ranking pages for specific keywords related to social listening. It provides recommendations on improving your page's structure, headings, meta tags, and other elements for better search engine visibility. With PageOptimizer Pro, you can ensure that your website is fully optimized for relevant keywords.

Semrush SEO Writing Assistant

SEMrush SEO Writing Assistant is a handy tool for optimizing your written content based on targeted keywords related to social listening. It integrates seamlessly with popular text editors like Google Docs and WordPress, providing real-time suggestions on keyword usage, readability, tone of voice, and more. With SEMrush SEO Writing Assistant, you can fine-tune your content to meet both user expectations and search engine requirements.

Integrate third-party apps on Strikingly website to enhance social listening

Image taken from Strikingly


The Role Of Strikingly In Social Listening

Although Strikingly doesn't have built-in social listening features, you can still leverage its website creation capabilities to enhance your social listening efforts. Here's how to incorporate social listening into a website built with Strikingly:

  • Add social media integration. Strikingly allows you to integrate social media buttons or feeds into your website. By linking your social media profiles to your website, you can encourage visitors to engage with your brand on social platforms. This integration allows you to monitor the comments, mentions, and discussions happening on your social media channels as part of your social listening efforts.
  • Include feedback and review sections. Utilize Strikingly's features to include feedback and review sections on your website. These sections can encourage visitors to share their opinions, experiences, and suggestions. By monitoring these feedback sections, you can gain insights into customer sentiment and identify areas for improvement.
  • Monitor website analytics. Strikingly provides website analytics tools that allow you to track visitor behavior, traffic sources, and user engagement. While this data may not directly capture social media conversations, it can provide valuable information about your website's performance and the effectiveness of your social listening efforts. By analyzing website analytics, you can identify which social media platforms drive the most traffic to your website and focus your social listening efforts accordingly.
  • Incorporate keyword tracking. While Strikingly doesn't offer direct keyword tracking capabilities, you can use third-party tools like Google Alerts or social media monitoring platforms to track keywords relevant to your brand or industry. These tools can notify you when your keywords are mentioned online, allowing you to stay updated on relevant conversations and engage with users accordingly.

While Strikingly itself doesn't have a direct role in social listening, you can leverage its website creation capabilities to support your social listening efforts. You can enhance your understanding of online conversations and engage with your audience more effectively by integrating social media, enabling feedback and reviews, monitoring website analytics, and incorporating keyword tracking.


In 2023, social listening has become indispensable for businesses looking to thrive in the digital world. Social listening tools are vital in helping companies stay ahead in the competitive online landscape. Businesses gain valuable insights into customer preferences, industry trends, and competitor strategies by monitoring and analyzing conversations on social media platforms through social monitoring and social media listening.

These tools provide the benefits of social listening, enabling businesses to make data-driven decisions that significantly impact their SEO efforts and overall success. Companies can combine social listening tools with Strikingly, a versatile website builder, to enhance their online presence and drive success.

Strikingly offers a valuable platform for businesses to showcase their brand and engage with their audience effectively. With Strikingly's features and the integration of social listening tools, companies can optimize their SEO strategy, tailor their content based on consumer sentiment and preferences, identify influencers to amplify their brand's reach, and improve their search engine rankings.

Social listening tools will be indispensable for businesses in 2023. With strikingly's versatile website builder features and integration SEO optimization tools, companies can enhance their online presence and drive success in the competitive digital landscape. Stay ahead by embracing the power of social listening and utilizing these essential tools for SEO excellence.