7 Essential Elements for Modern Website Design

· Building Your Site,Design Inspiration,Tips and Tricks


Mockup Devices Modern Responsive Website

In today's digital age, having a website is essential for any business to succeed. A website serves as an online representation of your brand and is often the first point of contact with potential customers. However, having a website alone is not enough; it needs to be designed in a way that is visually appealing, easy to navigate, and optimized for search engines. This is where modern website design comes into play.

Importance of Website Design

A modern design for website design is crucial in attracting and retaining visitors to your site. A well-designed website can help establish credibility, increase engagement, and lead to more conversions. On the other hand, a poorly designed site can turn visitors away and harm your brand's reputation.

Search engine optimization (SEO) is integral to modern website design. It involves optimizing various elements on your site to improve its visibility on search engine results pages (SERPs). This includes optimizing content, images, meta tags, and more.

The goal of modern website design is to create an innovative and engaging user experience that meets the needs of today's consumers while also being optimized for search engines. This means designing mobile-responsive, fast-loading, easy-to-navigate, visually appealing, and content-rich sites.

Strikingly: A Modern Website Builder

Strikingly Landing Page

Image taken from Strikingly

Strikingly is a powerful yet easy-to-use website builder that allows anyone to learn how to make a modern website design without coding skills or technical knowledge. With its intuitive drag-and-drop interface and built-in SEO tools, Strikingly makes it easy for businesses to create modern websites optimized for search engines.

By incorporating these modern website design trends into your site using Strikingly's features, you can create an online presence that stands out from the competition and attracts more customers.

If you're looking for a way to make a modern website design that is both visually appealing and optimized for search engines, Strikingly is the perfect solution.

Element #1: Website Speed and Performance

In today's fast-paced digital world, website speed is crucial for the success of any online business. Slow loading websites can lead to higher bounce rates and lower conversion rates, resulting in lost revenue. Therefore, it is important to ensure that your website loads quickly to provide a better user experience.

Website speed is vital in modern website design, affecting user experience and search engine rankings. A fast-loading website provides a better user experience and improves your search engine rankings. Google has made it clear that page speed is one of the factors they consider when ranking websites.

Dan Makoski's Project Portfolio Page

Several factors can affect your website's speed, including server response time, image size, code optimization, and browser caching. Large images can significantly slow down your website, so optimizing them for web use is important. Code optimization involves removing unnecessary code from your site's HTML, CSS, and JavaScript files.

Improving website performance involves optimizing various elements on your site such as images, code, and server response time. You can use tools like GTmetrix or Google PageSpeed Insights to identify areas you need to improve.

Implementing Optimization Techniques with Strikingly

Strikingly offers several features that help improve your site's performance and speed, such as image optimization tools and automatic compression of files for faster loading times. Additionally, Strikingly offers a content delivery network (CDN) that stores copies of your site on servers worldwide so that users can access them quickly, regardless of their location.

Modern website design requires fast loading times for better user experience and improved search engine rankings. By optimizing various elements on your site and using Strikingly's features such as image optimization tools and CDN services you can significantly improve your website's speed and performance.

Element #2: Mobile Responsiveness

In today's digital age, having a mobile-responsive website is crucial to the success of any business. With more and more people accessing the internet via their mobile devices, ensuring that your website is optimized for all screen sizes is important. Here's why mobile responsiveness is so significant:

  • Mobile responsiveness means your website automatically adjusts its layout and content to fit any screen size, whether a smartphone, tablet, or desktop computer. This ensures that your visitors have a seamless experience when browsing your site, regardless of their device.
  • Not only does this improve user experience, but it also boosts your search engine rankings. Google has clarified that mobile-friendliness is key in determining search rankings, so a mobile-responsive website must be visible in search results.
Red Paper Plane Website VIewed on Desktop and Phone Screens

Image taken from Strikingly

Mobile-First Indexing

Google has also introduced mobile-first indexing, meaning they now use the mobile version of websites as their primary index for ranking purposes. If your website isn't optimized for mobile devices, you'll miss out on valuable traffic and potential customers.

Designing for Different Screen Sizes

Designing for different screen sizes can be challenging, but there are some best practices you can follow to ensure that your website looks great on any device. These include using responsive design frameworks like Bootstrap or Foundation, optimizing images for smaller screens, and using clear and concise content.

Using Strikingly for Mobile-Friendly Websites

Strikingly is an innovative website builder that offers modern design options for businesses looking to create a contemporary online presence. With its intuitive drag-and-drop interface and customizable templates, creating a professional-looking website has never been easier.

Strikingly also offers built-in features like responsive design and AMP (Accelerated Mobile Pages) support to ensure your website looks great on any device. With its user-friendly CMS (Content Management System), you can easily create and manage optimized content for desktop and mobile users.

Having a mobile-responsive website is essential in today's digital landscape. By following best practices for designing for different screen sizes and using tools like Strikingly, you can create a modern website design optimized for all devices and helps your business stand out online.

Element #3: User Experience (UX)

In today's fast-paced digital world, it is essential to create a website that looks good and provides an excellent user experience (UX). UX refers to a user's overall experience when interacting with a website or an app. A good UX design can increase engagement and conversion rates, while a poor one can lead to high bounce rates and low customer retention.

UX design is all about creating websites that are easy to use, visually appealing, and provide value to the user. It involves understanding the needs of your target audience and designing your website accordingly. The goal is to create an intuitive interface that allows users to navigate your site easily.

Creating a modern website design requires you to focus on the user experience. A good UX design should be visually appealing, easy to navigate, and provide valuable content. With the rise of mobile devices, ensuring your website is mobile-friendly is crucial.

Understanding User Behavior

To create a great UX design, you must understand how users behave when visiting your site. This involves analyzing their browsing habits, what they're looking for on your site, and how they interact with different elements on the page.

By understanding user behavior, you can design your innovative website design to meet their needs and expectations. For example, if users tend to leave your site after viewing a particular page, you can analyze why this is happening and make changes accordingly.

Designing for user needs means creating a website that meets the specific requirements of your target audience. This involves conducting research on their preferences and developing your site accordingly.

For example, if you're designing a website for an e-commerce store targeting young adults who love fashion trends, you might want to incorporate modern design trends into your site's layout. This could include using bold colors, large images, and unique typography to create a visually appealing site that resonates with your target audience.

Optimizing UX with Strikingly's features

Strikingly is an innovative website builder that provides a range of features to help you optimize your website's UX. With Strikingly, you can create mobile-friendly designs that are easy to navigate and visually appealing.

One of the key benefits of using Strikingly is its drag-and-drop interface, which allows you to create custom layouts without any coding knowledge. You can also add interactive elements such as videos, images, and animations to make your site more engaging.

Creating a modern website design requires a focus on the user experience. By understanding user behavior and designing for their needs, you can create a website that meets their expectations and drives engagement. With Strikingly's innovative features, you can take your innovative website design to the next level and provide an exceptional user experience for your visitors.

Mark Tse's Website Landing Page

Element #4: SEO-Friendly Design

In today's digital age, having a website is insufficient to stand out. A modern website design is essential to attract and retain visitors. But what good is a beautiful website if it doesn't appear on search engines? That's where SEO comes in. In this section, we'll discuss the importance of SEO for website visibility and how to incorporate SEO techniques with Strikingly.

SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine result pages (SERPs). The higher your ranking, the more visible your website will be to potential customers. Without proper SEO, even the most innovative website design may go unnoticed.

On-Page and Off-Page SEO Elements

There are two main components of SEO: on-page and off-page elements. On-page elements include optimizing your content with relevant keywords, meta descriptions, and title tags. Off-page elements include link-building and social media presence.

Creating SEO-friendly Content

Creating quality content incorporating relevant keywords is crucial for improving your SERP ranking. Use keyword research tools like Google AdWords Keyword Planner or SEMrush to find high-traffic keywords related to your business or industry.

When creating content, ensure it's informative and engaging for readers while incorporating those keywords naturally throughout the text. Avoid keyword stuffing because it can negatively impact your ranking.

Incorporating SEO Techniques with Strikingly

Strikingly offers several features that can help improve your website's SEO performance, including customizable meta descriptions and title tags, automatic sitemap generation, and integration with Google Analytics.

Make sure to optimize each page's meta description and title tag by incorporating relevant keywords in a concise manner that accurately describes what the page is about.

Modern website design is essential, but it's equally important to incorporate SEO techniques to improve website visibility. By following these tips and utilizing Strikingly's SEO features, you can create an innovative website design that looks great and performs well in search engine rankings.

Element #5: Website Security

In today's digital age, website security is of utmost importance. With the increasing number of cyber threats and attacks, website owners must secure their websites to protect themselves and their customers.

Website security is crucial for any business that operates online. A secure website helps build customer trust and protects sensitive information such as personal data, financial information, and login credentials from falling into the wrong hands. A breach in website security can cause irreparable damage to a business's reputation and lead to financial losses.

Types of Website Security Threats

Businesses need to be aware of several types of website security threats, including malware attacks, phishing scams, SQL injection attacks, and DDoS attacks. Malware can infect a website through vulnerabilities in software or plugins used on the site. Phishing scams involve tricking users into revealing sensitive information by posing as a legitimate entity. SQL injection attacks target databases by exploiting vulnerabilities in code.

To protect against these threats, businesses should implement various security features such as SSL encryption, firewalls, antivirus software, and regular software updates. SSL encryption ensures that all data transmitted between the user's browser and the server is encrypted and secure from prying eyes.

Firewalls act as a barrier between the server and external networks by blocking unauthorized access attempts while antivirus software scans for malware infections on the server.

Regular software updates ensure that any known vulnerabilities are patched promptly.

Securing Websites with Strikingly

Strikingly provides several built-in features that help businesses secure their websites easily. The platform offers SSL encryption for all sites hosted on its servers at no additional cost.

Strikingly also uses firewalls to block unauthorized access attempts while providing regular backups to ensure data recovery in case of an attack or accidental deletion.

Additionally, Strikingly provides regular software updates to ensure that all vulnerabilities are patched promptly.

Website security should be a top priority for any business operating online. By implementing various security features and using a platform like Strikingly, businesses can protect themselves and their customers from cyber threats and attacks.

Element #6: Content Management System (CMS)

In today's digital age, having a website is essential for any business to succeed. However, managing and updating your website can be a daunting task, especially if you don't have any technical knowledge. This is where a Content Management System (CMS) comes in handy.

What is a CMS?

A CMS is an online platform that allows you to create, manage and publish digital content without the need for any coding skills. It provides an easy-to-use interface that enables you to add or remove pages, upload images and videos, and edit text with just a few clicks.

Benefits of Using a CMS

One of the main benefits of using a CMS is that it saves time and money since you don't need to hire a web developer or designer to make changes to your website. Additionally, it allows multiple users to collaborate on the same project simultaneously.

Another advantage of using a CMS is that it provides built-in SEO features such as meta tags and sitemaps that can help improve your website's visibility on search engines.

Creating and managing content can be challenging, but it becomes much easier with a CMS. You can easily create new pages or blog posts by using pre-built templates or customizing them according to your needs.

Moreover, you can schedule posts in advance or set up automatic publishing so that your content goes live at the right time without any manual intervention.

Strikingly's CMS and Its Features

Strikingly offers an intuitive drag-and-drop interface that makes it easy for anyone to create stunning websites without any coding experience. Its CMS provides all the necessary tools for creating and managing content, such as blog posts, images, videos, forms, and more.

With Strikingly's CMS, you can also track your website's performance through built-in analytics tools that provide insights into your visitors' behavior and engagement. This allows you to optimize your content and improve your website's overall user experience.

A CMS is an essential tool for any business that wants to create a modern website design that is easy to manage and update. Strikingly's CMS provides all the necessary features for creating and managing content. It is an excellent choice for business owners who want to focus on their core operations while leaving the technical aspects of website management to the experts.

Element #7: Social Media Integration

Social media has become an integral part of our daily lives, and it has also become a vital component of modern website design. Integrating social media with your website can help you increase your online presence and engage with your audience more effectively.

A strong social media presence is essential for any business to succeed in today's digital world. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have millions of active users who can potentially become your customers.

A strong social media presence can increase brand awareness, drive traffic to your website and generate leads. Moreover, you can use social media to interact with your audience and build relationships with them.

Integrating social media with your website is not just about adding social sharing buttons or links to your profiles. It's about creating a seamless user experience that allows visitors to access and engage with your content across different platforms easily.

To integrate social media with your website effectively, you must create a strategy aligning with your business goals and target audience. You should also consider the type of content you want to share on each platform and how it will benefit your audience.

Advantages of Social Media Integration

Integrating social media into your website has many advantages for businesses. Firstly, it helps improve search engine rankings by increasing the number of backlinks to your site from reputable sources.

Secondly, it helps improve engagement by allowing visitors to share and comment on content directly from the site. This can lead to increased brand awareness and loyalty and higher conversion rates.

Thirdly, it helps increase traffic by driving visitors from social media platforms directly to your website. This can be especially beneficial for businesses that rely on online sales or lead generation.

Social Media Integration with Strikingly

Strikingly is a modern website builder that easily integrates social media with your website. With its drag-and-drop interface, you can add social sharing buttons, embed feeds from your social media profiles, and even create custom landing pages for your social media campaigns.

Steph Harding Social Feeds on Her Website

Moreover, Strikingly offers a range of templates and design tools to help you create a modern design for your website. You can choose from various innovative website designs optimized for mobile devices and search engines.

Integrating social media with your website is essential for any business that wants to succeed in today's digital world. By following modern website design trends and using tools like Strikingly, you can create a seamless user experience that engages your audience and drives conversions.


A modern website design is crucial for any business in today's digital age. By implementing innovative website design trends, you can ensure your website stands out and attracts more visitors. Strikingly is an excellent website builder that provides the tools needed to create a modern design for your website.

A modern website design can make or break your online presence. With so many businesses competing for attention online, standing out with a unique and visually appealing design that reflects your brand's personality is essential.

Benefits of Using Strikingly

Strikingly is an excellent choice for creating a modern website design because it offers a range of features that make designing and managing your site easy and efficient. Its drag-and-drop editor allows you to customize every aspect of your site without needing any coding skills.

If you want to create a modern website design for your business, consider using Strikingly as your go-to platform. With its user-friendly interface and powerful features, you can quickly build a professional-looking site to attract more visitors and help grow your business online. Don't forget to check out Strikingy's DIscover page for modern website design inspiration.

Don't wait any longer. Start building your dream site today with Strikingly!