6 Proven Strategies To Drive Conversion Rates For Your E-Commerce Store
6 Proven Strategies To Drive Conversion Rates For Your E-Commerce Store
In e-commerce, driving conversions is key to achieving business success. Conversion rates estimate the percentage of website visitors who take a wanted action, for example, making a purchase, completing a contact form, or subscribing to a newsletter. Higher conversion rates mean more customers and more revenue for your online store.
But with so much competition in the e-commerce space, how can you ensure that your store stands out and converts visitors into customers? Luckily, there are many ways to drive conversion rates and convert customers, from optimizing your website design to implementing effective marketing strategies.
A way to make this process easier is using Strikingly, a website builder designed specifically for e-commerce stores. With its user-friendly interface and robust features, Strikingly can assist you in forming a beautiful and effective online store that converts visitors into customers.
In this article, we'll explore six proven strategies on how to drive conversion for your e-commerce store. Also, understand how Strikingly can help you achieve your goals. Whether you're initially starting or looking to optimize your existing store, these tips and tricks will provide easy ways to drive conversion and increase your revenue.
Image taken from Strikingly
1. Drive Conversion Through Focusing On User Experience
When driving conversion rates for your e-commerce store, one of the principal factors to consider is user experience. A website that's easy to use, visually appealing, and fast-loading will improve customer satisfaction and increase the likelihood of conversions.
Here are some tips to drive conversion by improving website usability and optimizing user experience:
- Clear Navigation. Make it uncomplicated for your visitors to find what they're looking for by organizing your website into clear categories and providing a search function. This will assist in reducing bounce rates and increase visitors' time on your site.
- Fast Loading Speed. A slow-loading website can frustrate visitors and lead them to abandon your site. Ensure your website is optimized for speed by compressing images, minifying code, and using a reliable hosting service.
- Mobile Responsiveness. With many people browsing the web on their mobile devices, ensuring your website is optimized for mobile users is crucial. Strikingly's responsive templates make creating a mobile-friendly site that looks great on any device easy.
Optimizing your website for user experience helps you create an environment conducive to conversions. And with Strikingly's intuitive website builder, you can easily implement these tips to drive conversion rates and convert more customers.
2. Drive Conversion Through Personalized Marketing
In today's competitive business landscape, driving conversion rates is crucial for success. One powerful tool for achieving this goal is personalized marketing, which tailors marketing efforts to individual customers based on their preferences, behaviors, and demographics. Businesses can better engage with customers, build brand loyalty, and ultimately convert them into loyal customers, by providing a personalized experience.
Examples Of Personalized Marketing Tactics
- Personalized Product Recommendations. Analyzing customer data to provide tailored product recommendations based on browsing history, purchase behavior, and preferences.
- Targeted Email Campaigns. Segmenting the email list based on customer data, such as location, previous purchases, and engagement level, and sending personalized emails with customized content, offers, and recommendations.
- Dynamic Content. Customizing website content, landing pages, or ads based on individual customer data, such as demographics, interests, or past interactions.
- Behavioral Tracking. Monitoring and analyzing customer behaviors, such as website browsing behavior, purchase history, or social media interactions, to deliver personalized marketing messages or offers.
- Personalized Promotions. Offering exclusive promotions, discounts, or incentives based on customer preferences, behaviors, or loyalty status.
- Retargeting Campaigns. Displaying personalized ads to customers who have previously shown interest or interacted with a product or service, reminding them of their previous engagement and encouraging conversion.
- Personalized Landing Pages. Creating landing pages with customized content, imagery, and calls to action based on the traffic source, search keywords, or referral source to create a personalized experience for visitors.
- Location-Based Marketing. Providing location-specific offers, recommendations, or content based on the customer's geographic location, such as local events, weather, or preferences.
- Social Media Personalization. Customizing social media content, ads, or promotions based on the customer's social media activity, interests, or demographics.
- Personalized Customer Service. Providing personalized and relevant customer support or assistance based on the customer's past interactions, preferences, or purchase history.
Note: It's important to ensure compliance with applicable data privacy and protection regulations when implementing personalized marketing tactics and always obtain appropriate customer consent before collecting and using their data.
How Can Strikingly Aid In Personalized Marketing Efforts?
Strikingly website service platform offers features that can aid personalized marketing efforts. For instance, with its integrated email marketing capabilities, businesses can easily send personalized email campaigns to their audience directly from their website. Additionally, Strikingly's product collections feature allows businesses to create curated product showcases for different customer segments, providing a personalized shopping experience for visitors.
Image taken from Strikingly
3. Drive Conversion Through Social Proof And Trust Signals
Building trust with potential customers is crucial in driving conversion rates. Customers are likely to purchase from a brand they trust, and one way to establish trust is through social proof and trust signals. Social proof refers to the influence of other people's actions, opinions, and behaviors on our own. Trust signals are indicators that communicate a brand's reliability, credibility, and authenticity to potential customers.
Examples Of Trust Signal
Examples of trust signals include customer reviews, trust badges, security certifications, social media followers, and endorsements from influencers or industry experts. Businesses can instill confidence and credibility in potential customers, ultimately driving conversion, by prominently displaying these signals on a website or marketing materials, .
Examples of trust signals that businesses can use to construct credibility and trust with potential customers include:
- Customer Reviews And Ratings. Displaying customer reviews and ratings on a website or product page can provide social proof and establish trust with potential customers. Positive reviews and high ratings can indicate previous customers' quality, reliability, and satisfaction, increasing the likelihood of conversion.
- Trust Badges And Security Certifications. Trust badges and security certifications like SSL certificates or payment provider logos can communicate website security and reliability to customers. These badges and certifications can reassure customers that their personal information and transactions are protected, increasing trust and reducing abandonment rates.
- Endorsements From Influencers Or Industry Experts. Endorsements or recommendations from influential figures or industry experts can provide social proof and credibility to a brand. These endorsements can be displayed on a website or marketing materials to showcase the brand's authority and expertise in the industry.
- Testimonials And Case Studies. Testimonials and case studies from satisfied customers can demonstrate the value and effectiveness of a product or service. Businesses can assemble trust and credibility with potential customers by showcasing real-life examples of successful outcomes.
- Social Media Followers And Engagement. A strong social media presence, with a massive following and high engagement rates, can signal to potential customers that a brand is reputable and trustworthy. Displaying follower counts or embedding social media posts on a website can increase social proof and demonstrate authority in the industry.
How Can Strikingly Aid In Incorporate Social Proof And Trust Signals Into A Website?
Strikingly offers several features that can help incorporate social proof and trust signals into your website. For example, the platform's built-in product review system lets customers leave reviews directly on your product pages. You can also add trust badges to your website using Strikingly's customizable templates and integration with third-party apps.
In addition, Strikingly's e-commerce features, such as secure checkout and multiple payment options, can enhance customer trust by ensuring a smooth and secure purchasing experience. Leveraging social proof and trust signals with the help of Strikingly can help you drive conversions and convert customers with confidence.
Image taken from Strikingly
4. Drive Conversion Through Call-To-Actions
Clear and compelling call-to-actions (CTAs) are essential in driving conversions. CTAs are the final step in the customer journey, prompting the customer to take action, whether to make a purchase, sign up for a newsletter, or schedule a consultation. A well-designed and strategically placed CTA can make a huge difference in converting potential customers into paying ones.
Tips For Optimizing Call-To-Actions
Here are some tips to drive conversion by optimizing call-to-actions to drive conversions:
- Use Action-Oriented Language. Use action-oriented language in your CTAs to prompt customers to take immediate action. Use phrases like "Buy now," "Subscribe today," or "Sign up for a free trial."
- Create Urgency. Utilize words that form a sense of urgency, such as "Limited time offer," "Last chance," or "Only a few left." This can encourage customers to take action quickly, improving conversion rates.
- Make The Cta Button Stand Out. Use differentiating colors to make the CTA button stand out. Use colors different from the rest of the page, which can attract the customer's attention and prompt them to click the button.
- Keep It Concise. Keep your CTAs clear and concise. Use simple and direct language to communicate the action you want customers to take.
- Place Ctas In Strategic Locations. Place your CTAs in strategic locations on your website, for example, above the fold or at the end of a product description. Make sure they are easily visible and accessible to customers.
Businesses can create effective CTAs that prompt customers to take action, drive conversion rates, and convert potential customers into paying ones by following these tips.
How Can Strikingly Aid In Creating Effective Call-To-Actions?
At Strikingly, we understand the importance of effective CTAs in driving conversions. Our customizable templates are designed to help businesses create compelling CTAs strategically placed on the website. Our platform offers various CTA options, such as buttons, forms, or pop-ups, which can be customized to fit a business's unique brand and style.
Moreover, Strikingly's templates are designed with best practices in mind, such as clear and concise language, contrasting colors, and strategic placement. Our templates make it easy for businesses to create effective CTAs without the need for extensive design or coding skills. Incorporating clear and compelling CTAs into a website can help businesses drive conversion rates and convert potential customers into paying ones.
Image taken from Strikingly
5. Drive Conversion Through Cart Abandonment Recovery
Cart abandonment is a common issue in the e-commerce industry. However, businesses can recover lost sales by implementing effective strategies to recover abandoned shopping carts.
Strategies For Recovering Abandoned Shopping Carts
Here are some tips to drive conversion by recovering abandoned shopping carts:
- Retargeting Ads. Retargeting ads are a powerful way to remind customers about the products they left in their shopping carts. Businesses can show ads to customers who have deserted their carts, encouraging them to complete their purchases by using cookies. These ads can be placed on social media platforms, search engines, or other websites.
- Email Reminders. Email reminders are another effective way to recover abandoned shopping carts. Businesses can remind customers about the items they left behind and encourage them to complete their purchases by sending personalized and timely emails. These emails can include a discount code or other incentives to entice customers to complete their purchases.
- Abandoned Cart Recovery Emails. Cart Abandonment recovery emails are automated emails sent to customers who have abandoned items in their cart without completing their purchase. These emails can be personalized and include product images, descriptions, and a call-to-action to encourage customers to complete their purchases.
- Exit-Intent Pop-ups. Exit-intent pop-ups are triggered when a customer attempts to leave the website without finishing their purchase. These pop-ups can offer customers a discount code or other incentives to encourage them to complete their purchases.
- Retargeting Via SMS. Retargeting via SMS is a relatively new strategy that sends personalized text messages to customers who have abandoned their shopping carts. These messages can include a discount code or other incentives to encourage customers to continue their purchases.
How Can Strikingly Aid In Cart Abandonment Recovery?
At Strikingly, we understand the importance of recovering abandoned shopping carts. That's why our e-commerce features include abandoned cart recovery emails. Our platform automatically sends personalized emails to customers who have deserted their shopping carts, reminding them about the items they left behind and encouraging them to complete their purchases. This feature makes it undemanding for businesses to recover lost sales and drive conversion rates.
Implementing these strategies can help businesses recover lost sales and convert potential customers into paying ones. At Strikingly, we offer e-commerce features to aid these efforts and help businesses drive conversion rates.
6. Drive Conversion Through Upselling And Cross-selling
Upselling and cross-selling are powerful strategies for increasing revenue and improving customer loyalty. Businesses can significantly increase the overall value of their sales, by providing customers with additional products or services that complement their initial purchase.
One of the key benefits of upselling and cross-selling is the potential to increase revenue without acquiring new customers. Businesses can make more money from their existing customer base without additional marketing or advertising expenses.
Additionally, upselling and cross-selling can improve customer loyalty by providing customers with additional value and enhancing their overall experience with the brand. Offering personalized recommendations and bundle deals can show your customers that you understand their needs and are committed to providing them with the best possible experience. It can increase customer satisfaction, repeat purchases, and positive word-of-mouth referrals.
Tips For Implementing Upselling And Cross-Selling Tactics
Here are some tips to drive conversion by implementing upselling and cross-selling tactics:
- Bundle Deals. Offer bundle deals where customers can purchase related products at a discounted price. This can encourage customers to purchase additional items and increase the overall value of their purchase.
- Recommended Products. Use personalized recommendations to suggest complementary products to customers. This can be based on their purchase history or browsing behavior.
- Upsell During Checkout. Customers can upgrade to a higher-end or more expensive product during checkout. This can be done by highlighting the benefits of the more expensive product and offering a special discount.
- Use Social Proof. Incorporate customer reviews and testimonials to show how other customers have benefitted from purchasing additional products or services.
- Leverage Email Marketing. Send personalized emails to customers after their purchase, recommending complementary products or offering special discounts.
- Make It Easy. Make the upselling and cross-selling process easy for customers by displaying related products prominently on product pages or providing clear recommendations during checkout.
Implementing these tactics can help businesses effectively upsell and cross-sell to their customers, driving conversion rates, increasing revenue, and improving customer loyalty.
How Can Strikingly Aid In Upselling & Cross-Selling?
Strikingly's e-commerce features can greatly aid businesses in implementing effective upselling and cross-selling strategies. With customizable product collections, businesses can showcase related products and make it easy for customers to add complementary items to their carts. This can increase the average order value and drive conversion rates.
Moreover, Strikingly's customizable checkout process can also help businesses implement upselling and cross-selling tactics by presenting customers with personalized recommendations and bundle deals based on their selected products. This can motivate customers to add additional items to their cart and increase the overall value of their purchase.
In addition to these features, Strikingly's e-commerce platform also includes abandoned cart recovery emails, which can be a powerful tool for recovering lost sales and converting customers who may have abandoned their carts. By sending personalized reminders and offers to customers who have left items in their cart, businesses can expand the likelihood of a sale and drive conversion rates.
There are many ways to drive conversion rates on your e-commerce website. You can improve your chances of converting customers and increasing revenue by implementing the six strategies discussed in this article.
As a website builder, Strikingly offers many features to help optimize your e-commerce store for conversion. With its customizable templates, integrated e-commerce tools, and easy-to-use interface, Strikingly can aid in implementing the strategies discussed in this article.
In short, whether you're just starting or looking to improve an existing e-commerce store, Strikingly can be an amazing choice for anyone looking to drive conversion and grow their business.