Have you ever made an impulsive purchase online because of an enticing message telling you so? This is the effect of a perfect CTA, and you need to know what they are and how to use them to launch a successful online business.

This article will help you understand the effect of a powerful call to action and how you can use it to improve your website. eCommerce is becoming a popular option, and a nice website with perfect CTA might be what you need for a nice ROI; let’s get into it;

What Is The Importance Of Having A Good Call To Action on Your Website?

Firstly, what is a CTA? A call-to-action (CTA) is a message or button on a website that encourages the viewer to do something specific, such as buying an item or signing up for a subscription. It often comes with offers, promos, or ads for a certain product.

They are a way for websites to make quick offers to every visitor on the website to get them to buy or subscribe to a product. CTAs are common in eCommerce websites because they offer many benefits; here are some of the biggest advantages.

1. Increases Conversions

Taking time to write a call to action will increase conversions by guiding website visitors toward a specific action. Sometimes buyers get products because of a convincing CTA, even if it wasn't in their original plan.

This can lead to increased sales, subscriptions, or other desired outcomes rather than having a simple website without CTAs. It’s also important to have high performance on the website to improve the user experience and encourage traffic.

2. Clarifies the Value Proposition

A good call to action should communicate your product's or service's value proposition and explain why the viewer should act.

Mention a clear advantage over competitors or interesting features to the customer. Add tags for price reduction and everything else to capture a customer’s attention. This can convince potential customers to purchase or sign up for a service.

3. Enhances Usability

The perfect CTA can help to improve the overall usability of your website. By guiding visitors towards a specific action, you can help them navigate your website more easily and quickly find what they are looking for.

Users will spend less time on your site to get what they need and recommend you to others. They will also come back whenever they need something else; thus, you will have steady traffic growth.

Simple navigation attracts traffic which increases the conversion rates and business success chances.

4. Increases Engagement

A powerful call to action can encourage website audience/ visitors to engage with your brand and take action, increasing brand awareness and customer loyalty to your product.

A perfect call to action will make an impression and get the visitor's attention, making your site stand out from the competition. A nice transaction between your website and the user is the difference between a successful website and one that tanks.

5. Improves SEO

A perfect CTA can also improve your search engine optimization (SEO) by encouraging visitors to stay on your website longer and interact with your highlights. This can help to improve your site's ranking in SERPs.

Most perfect CTAs have internal links that give users access to more of your content or products. This is a marketing tool and a sure way to get more traffic to your website. Avoid erroneous or scam links in your perfect CTAs, as this will discourage future clicks.

Writing a good call to action will help you increase conversions, clarify the value proposition, enhance usability, increase engagement, and improve SEO.

By crafting a clear and compelling call to action, you can encourage website visitors to make a meaningful move and achieve your business objectives.

Tips On Creating A Powerful Call To Action That Converts Visitors

It isn't easy to write a call to action, and with the right phrases and keywords, they will be effective. By following these tips, you can create an effective CTA that converts visitors and helps you achieve your business goals;

1. Make It Clear and Specific

A perfect CTA should convey the action you want your visitors to take. Avoid vague or ambiguous language and be specific about what you want the visitor to do so you don’t seem shady.

Make it clear what the customer is doing by pressing the button and how much it will cost them. Transparency is key in any business.

2. Use Actionable Language

Use language that encourages the visitor to take action, such as "Sign up now," "Learn more," or "Get started." Offers like “Try this product for free” also cat user attention and are common in perfect CTAs.

The shorter the CTA, the better; a reader should get the message with a glance and not have to read it for several seconds.

3. Use Contrasting Colors

Make sure your perfect CTA stands out from the rest of your website background by using contrasting colors. The color should be bright or opposite from what the rest of the website has so it is easier to notice, even without attention.

More users will notice it, and you will have a better chance of converting them than one that blends with the rest of the website.

4. Make It Easy to Find

Your perfect CTA should be prominently displayed and easy for visitors to find. Place the CTA in an easy-to-notice place, like the top of a landing page or home page. Consider using a button or banner that stands out from the rest of your website.

Once the user clicks the CTA, make the purchase fast with limited ads. You should also keep the landing page free of ads so they don't take the attention off your good call to action. Pop-up CTAs are common on newsletter websites and impossible for users to miss.

5. Test Different Versions

Try out different versions of your CTA to see which one performs the best. You can test the language, color, and location to let your customers show you the most effective style before making it permanent.

You should also change it up to match holidays and seasons, so the entire setup is on a theme for positive attention from customers.

6. Use Social Proof

Including social proof, such as customer testimonials or the number of people who have already taken the desired action, can help increase the perceived value of your CTA.

Customers mostly believe other customers more than the seller; therefore, testimonials will encourage more visitors to take action.

7. Keep It Above the Fold

Position your CTA "above the fold," meaning it should be visible on the screen without the visitor having to scroll down. This helps ensure that your CTA is seen and clicked on by as many visitors as possible.

If the perfect CTA is underneath a lot of content, the user might get off the website before seeing it, which defeats the purpose of placing it there.

Steps For Creating A CTA Button On Strikingly

Strikingly is one of the best tools for creating websites and other online marketing products. CTAs are important for any business, and you should know how to write a call to action using this platform. To add a call-to-action (CTA) button on Strikingly, follow these steps:

1. Log in to your Strikingly account and open the site editor for the page you want to add the CTA button.

Site Editor

Image taken from Strikingly Product

2. Click the "Add a New Section" button at the bottom of the editor.

Add a New Section

Image taken from Strikingly Product

3. From the list of available sections, select the "Call to Action" section.

Call to Action

Image taken from Strikingly Product

4. A button will be added to your page. Click on the button to edit its properties.

Edit Button

Image taken from Strikingly Product

5. In the "Button Settings" panel on the right side of the editor, you can customize the appearance and behavior of the button to make it stand out from the rest of the website.

6. In the "Button Text" field, enter the text you want to display on the button. Make it catchy, short, and easy to understand.

7. In the "Button Link" field, enter the URL to which you want the button to link. This could be a product page, a sign-up form, or any other destination you want the visitor to visit.

8. In the "Button Style" section, you can customize the button's appearance by choosing a color, size, and shape.

9. When you're done, click the "Save" button to apply your changes.

Your CTA button will now be live on your site and ready for visitors to click.


You can write a call to action to help you sell more products on your website. CTAs have numerous advantages, and you should take the time to add them if you sell a service or product. Be smart and concise when creating a CTA button to increase its effectiveness.

Strikingly offers a simple way to add customized CTAs to your website through its editor. Use designs and colors that stand out from the rest of the website, so your CTA is easy to spot. Make sure it appears at the top of the page for easier access by visitors.