In today's digital landscape, having a strong and attractive website is integral to the success of any business. However, creating a website that reflects your brand and drives conversions can be expensive.
Fortunately, there are ways to create an affordable web design without sacrificing quality. A few simple tips will ensure you create a cost-effective and efficient website driving conversions.
This guide discusses various tips for an affordable web design without compromising quality.
What Is Affordable Web Design
Affordable web design is a term that describes web design services that are both cost-effective and high-quality. It is generally a combination of design elements and techniques you can use to create high-quality websites at a fraction of the cost.
It can also refer to platforms that provide web design and development services at an affordable price. The most important benefit of affordable web design is that it allows small businesses to build websites without breaking the bank.
The Best Tips for an Affordable Web Design for Your Business
Do you need an inexpensive web design for your business? If yes, don't worry. There are several affordable web design options to pick from. All you need to do is know the role of your website and have a budget. Here are the best tips for an affordable web design for your business.
1. Identify Your Needs
Before considering the costs of creating an affordable web design, you should first evaluate your needs. For example, what are the key objectives you want to achieve with the website? What type of content is most relevant and important to your target audience? Etc.
Once you answer these essential questions, you’ll know how to address your cheap web design needs within your budget. With this information, you can effectively communicate your affordable web design needs and expectations to potential web designers.
The information will also help you pick the best website builder tool that meets your needs and budget.
2. Choose the Right Website Builder Platform
Image taken from Strikingly Product
After evaluating your cheap web design needs, choosing a website builder is one of the first decisions you’ll have to make. Many well-known platforms exist, including Strikingly, Squarespace, Wix, Shopify, and WordPress.
However, some platforms are costly and only ideal for specific businesses. For example, if your primary objective is to generate leads, a lead-generation website may be a better fit than an e-commerce platform by Shopify.
Additionally, if your focus is creating a visual brand experience, a platform like Strikingly is a more suitable solution.
3. Leverage Free Resources
Leveraging free resources to create an affordable web design can effectively reduce costs. That’s from hosting to content management systems (CMS), email marketing platforms, etc.
There are many solutions available for free that can significantly reduce the cost of creating a website. Strikingly, one of the popular, affordable website builders, has a lot of free resources. You can send emails, analyze your website performance, and much more for free.
Additionally, you can use platforms like Facebook or Twitter to make your business more interactive and engaging at no cost. Facebook and Instagram, for example, allow you to create and post stories, quizzes, or polls. They can be an excellent way to generate engaging and useful content and help your business reach a wider audience.
4. Utilize Affordable Designers
Depending on the size of your business, creating an in-house team for your affordable web design may be challenging. On the other hand, large design agencies charge several thousand dollars per website.
In these cases, it’s crucial to find a cheap designer that can perfectly handle your needs without breaking your budget. You can do this in various ways, including working with freelance designers. You can also leverage the online marketplaces that connect businesses with designers.
5. Prioritize Quality Content
It’s crucial that your website is well-designed and offers engaging, high-quality content that resonates with your audience. Using the best website-building tools, you can ensure that your website looks modern and effective.
Furthermore, ensure your website is well-optimized for search engines and generates great organic traffic. For example, Strikingly website builder has built-in Analytics and SEO tools, which allow you to optimize your content for search engines.
Image taken from Strikingly Product
6. Consider a DIY Approach
If you have an in-house team or are designing your website, you can save money by utilizing inexpensive web design tools and resources.
These design tools include Canva, to content creation tools like Grammarly. Many online resources allow you to create engaging and relevant content while saving money.
Additionally, tools like Google Analytics, AdWords, and Search Console allow you to track, monitor, and optimize your website. This includes analyzing your website design and layout.
7. Stick to a Budget
Finally, while creating a website that effectively communicates your brand and stands out against your competitors, sticking to a budget is essential. Set expectations with potential designers and understand the components and costs of creating a professional website.
If you intend to use the website building platform, choose one with prices and plans that fit your budget. Strikingly is one of the best website builders with amazingly affordable prices. Check out Strikingly prices and plans before choosing the right one.
Strikingly Pricing and Plans
Image taken from Strikingly Product
Strikingly is an easy-to-use no-code website builder that'll create and ensure your website is up and running in minutes. You can get the best out of Strikingly with as little as $0 monthly.
The website builder is for everyone, from entrepreneurs to creatives who need to launch a site without the hassle of coding quickly. This section offers detailed information about Strikingly pricing plans and what's included. It'll help you decide on the ideal plan depending on your needs.
1. Free Plan
Strikingly has the best low-cost to no-cost plans, ideal for all business sizes. The free plan offers unlimited free websites and much more. You'll get more tools and features under the free plan.
- 500 MB total storage per website
- 5 GB monthly bandwidth
- Simple Store – sell one product per website
- Multiple pages – five per website
- 24/7 support
- 5% Transaction fee
- Invite collaborators
The free plan is ideal if you're on a tight budget or want to learn how Strikingly works. However, note that this plan uses the Strikingly domain, which means you can't use your custom domain. The Free Plan is a great starting point; you can upgrade as your business needs advance.
2. Limited Plan ($16 monthly, billed annually)
The Strikingly Limited Plan holds up to the name – it has limited tools. The limited plan is ideal for small businesses or people that need personal websites. But if you own a large business, you won't find the features and tools you need through this plan.
For example, with the limited plan, you can only sell 1 product on your website. The transaction fee for the products you sell is 5%.
The storage space and bandwidth on the Limited Plan are great but still not ideal for enterprises or large businesses. You’ll get 1 GB storage space per site and 50 GB bandwidth per site. These limits are best for you if your site is driving little traffic. In addition, the limited plan allows you to add a custom domain, which means more visibility.
Image taken from Strikingly User Website
3. Pro Plan ($16 per month, billed annually)
This plan offers the best value for money of all the Striking plans. It has all the tools and features you need to launch a business website successfully. Some of the best features in the Pro plan include:
- Unlimited free sites and bandwidth
- Sell up to 300 products
- Connect custom domain and free SSL for custom domain
- 20 GB storage per website
The Pro plan also offers top features like directly sending newsletters, and you can add a live chat to the website with an audience plan. You'll like the Pro Plan if you have a great technical background and intend to create a custom code. The plan helps you gain this ability, and you can upgrade it a little.
You'll get all the tools and features to help you close sales, including product reviews and pop-ups.
4. VIP Plan ($49 per month, billed annually)
The VIP plan is the top tier and unlocks every tool and feature Striking offers. This plan is best for business sites that intend to create a great online presence. You'll have access to five VIP websites, which means each website uses the VIP features. Every website will have unlimited bandwidth and 100GB of storage.
Generally, the VIP plan unlocks everything that's in other plans. You'll also get access to advanced eCommerce features such as sending newsletters, selling unlimited products, a 0% transaction fee, and a live chat widget. You'll also get better priority from Strikingly customer support in case of any issues with your site.
An affordable web design is cost-effective and will help your business to make a great first impression. Your business will also be able to build brand recognition, reach target customers and increase sales.
There are various tips for affordable web design for businesses. These include leveraging free resources, identifying your needs, and choosing the right website-building tool. With the right tools, you can create an effective website that meets your business needs, is visually appealing, and is easy to use.