The Power of Brand Values And Why It Matters
When building a successful brand, establishing your brand values is one of the most important elements. But what is a brand value? Simply put, they are the guiding principles and beliefs that define your brand and shape how you do business. In this guide to brand values, we'll explore why they are so important, how to identify them, and how to communicate them effectively.

And with the help of Strikingly, we'll show you how to implement your brand values in a way that resonates with your audience.

What are Brand Values?

Brand values are the core principles that define who you are as a company and what you stand for. They can include honesty, transparency, innovation, sustainability or social responsibility. Essentially, they are the foundation upon which you build your business and make decisions.

What is the Importance of Brand Values?

Establishing strong brand values is crucial for building credibility and trust with customers. When consumers align with a company's values, they are more likely to become loyal customers who return repeatedly. Moreover, having clear values helps differentiate your brand from competitors in crowded markets.

The Role of Strikingly in Building Brand Values

As an all-in-one website builder platform, Strikingly offers a range of tools that can help businesses establish and communicate their brand values effectively online. From customizable templates to social media integration features, Strikingly makes it easy for companies to create a cohesive online presence that reflects their unique identity.

This guide aims to provide businesses with a comprehensive understanding of brand values and why they matter in today's competitive marketplace. By following our tips on effectively identifying and communicating your values through Strikingly's platform, you can build a strong foundation for long-term success.

Why Brand Values Matter

In today's highly competitive market, businesses must establish and maintain strong brand values. Brand values are the core beliefs and principles that guide a company's actions and decisions. They define what a company stands for and represents to its customers.

  • Establishing Credibility

Brand values are critical in establishing credibility with your target audience. By clearly defining your core beliefs and principles, you can demonstrate to your customers that you are committed to providing them with high-quality products or services that align with their values. This can help build trust with your customers and create a positive reputation for your business.

  • Creating a Strong Identity

Brand values also help create a strong identity for your business. By defining what you stand for and what makes you unique, you can differentiate yourself from competitors in the market. This can help attract new customers who share similar beliefs and principles.

  • Building Trust with Customers

Trust is essential in any business relationship, and brand values can help build customer trust. By demonstrating that you share their values and are committed to upholding them in everything you do, you can create a loyal customer base that trusts in your products or services.

Kathy Rose Template from Strikingly
Image taken from Strikingly

  • Setting Yourself Apart from Competitors

In today's crowded marketplace, setting yourself apart from competitors is more important than ever. Brand values provide an excellent opportunity to differentiate yourself by highlighting what makes you unique and why customers should choose your business over others.

At Strikingly, we understand the importance of successful brand values in building a strong online presence for businesses of all sizes. Our platform offers customizable templates that allow businesses to align their website design with their brand values. Our social media and blogging features also give businesses the tools to communicate their brand values effectively.

Establishing strong brand values is essential for any business looking to succeed in today's competitive market. By clearly defining your core beliefs and principles and aligning them with your actions, you can build credibility, create a strong identity, build trust with customers, and set yourself apart from competitors. With Strikingly's powerful platform, businesses can easily implement successful brand values to help them achieve their goals and grow their customer base. Start building your brand values today!

Identifying Your Brand Values

When it comes to building a successful brand, identifying your brand values is crucial. Your brand values are the principles and beliefs that guide your business and shape how you interact with your customers. Understanding these values is essential for creating a strong, authentic brand that resonates with your target audience.

  • Understanding Your Mission

Your mission statement is the foundation of your brand values. It defines why your business exists and what you hope to achieve. When you understand your mission, you can identify the core principles that guide everything you do. Strikingly's website builder can help you create a visually appealing page communicating your mission statement.

  • Defining Your Target Audience

Defining your target audience is another key step in identifying your brand values. By understanding who you are trying to reach, you can tailor your message and actions to resonate with their needs and values. Strikinglyr allows you to create custom landing pages for different customer segments, ensuring that each group feels seen and understood.

  • Conducting Market Research

Market research is essential for identifying what matters most to your customers and how they perceive your brand. You can effectively align your values with their needs by gathering insights into their preferences, pain points, and behaviors. Strikingly's analytics tools allow you to track user behavior on your site, giving you valuable data on what resonates with them.

  • Aligning Your Values with Your Actions

Finally, ensuring that your actions align with the values you espouse as a brand is important. This means being consistent in word and deed and delivering on promises made in marketing materials or social media campaigns. Strikingly's website builder allows for easy integration of social media feeds and blogging features so that customers can see how well-aligned the company's actions are with its stated core beliefs.

Rob Wilson Template from Strikingly
Image taken from Strikingly

Identifying your brand values is essential for building a successful brand that resonates with your target audience. You can create a strong and authentic brand that stands out by understanding your mission, defining your target audience, conducting market research, and aligning your values with your actions. With Strikingly's website builder, you have the tools to communicate these values effectively and build a loyal customer base.

Communicating Your Brand Values

Once you have identified your brand values, it's time to communicate them effectively to your audience. A strong brand message is crucial in conveying your values and establishing a connection with your customers. With Strikingly's user-friendly website builder, you can easily create a website that reflects your brand values and message.

Building a Strong Brand Message

Your brand message should be clear, concise, and consistent across all platforms. It should reflect your company's values and mission statement while also resonating with your target audience. Strikingly offers customizable templates that allow you to create a unique and cohesive brand message that aligns with your values.

Creating Content that Aligns with Your Values

Content creation effectively communicates your brand values to potential customers. By creating content that aligns with your values, you can establish yourself as an authority in your industry while building customer trust. Strikingly offers blogging features that make creating and sharing content on your website easy.

Utilizing Social Media to Share Your Message

Social media is a powerful tool for sharing your brand message and connecting with customers more personally. With Strikingly's social media integration feature, you can easily link your social media accounts to your website and share content across multiple platforms.

Incorporating Brand Values into Website Design

Your website design should reflect your company's core values. Every design aspect should align with your brand message and identity, from color scheme to typography. Strikingly offers customizable design options that allow you to create a unique website that reflects the essence of your company.

Incorporating successful brand values into communication strategies is crucial for building a strong online presence and establishing credibility in the market. Using Strikingly's website builder, you can easily create a website that communicates your company's core values and resonates with your target audience.

Overall, the benefits of successful brand values are numerous. Establishing a strong brand message and identity can increase customer loyalty, improve brand recognition, enhance the reputation and public perception, and ultimately increase sales and revenue. With Strikingly's user-friendly website builder, building a strong brand has never been easier. So why wait? Start building your brand values today!

Implementing Brand Values with Strikingly

Building brand values is an essential aspect of any business, and Strikingly can help you achieve this goal. Using Strikingly's templates is an excellent way to align your website with your brand values. The templates are customizable, allowing you to choose the one that best reflects your values. With Strikingly, you can create a unique and consistent website with your brand.

Customizing your website is another way to reflect your brand values. With Strikingly, you can customize everything from the font to the color scheme. This level of customization allows you to create a website that aligns with your brand values and stands out from the competition.

Alisa Foundation Template from Strikingly
Image taken from Strikingly

Integrating social media and blogging features into your website is crucial for building strong brand values. Social media is a powerful tool for sharing your message and engaging with customers. With Strikingly, you can easily integrate social media into your website, making it easy for customers to connect with you on various platforms.

Utilizing analytics is also essential for tracking the effectiveness of your brand message. With Strikingly's built-in analytics tools, you can track how many people visit your site, where they come from, and what pages they visit most often. This information will help you make informed decisions about improving your website and aligning it with your brand values.

In conclusion, building successful brand values requires careful consideration of every aspect of your business, including website design. Using Strikingly's templates, customizing your site to reflect your values, integrating social media and blogging features, and utilizing analytics tools, you can build a strong online presence that reflects who you are as a company. Start building strong brand values today by using Strikingly!

Benefits of Strong Brand Values

As a business owner, you may wonder why brand values matter. The truth is, having clear brand values can benefit your business in many ways. Let's take a look at some of the benefits that come with having strong brand values.

  • Increased Customer Loyalty

When your business has strong and consistent brand values, you're more likely to attract customers who share those same values. This creates a sense of loyalty among your customer base because they feel connected to your brand beyond just the products or services you offer. By using Strikingly, you can showcase your brand values through the design and content on your website, which can help strengthen that connection even further.

  • Improved Brand Recognition

Having clear and consistent brand values can also improve brand recognition. When people see consistent messaging across all of your marketing channels - from social media to email campaigns - it helps create a cohesive image in their minds about what your business stands for. This makes it easier for people to remember and recognize your brand when they see it again in the future.

  • Enhanced Reputation and Public Perception

When you have strong and positive brand values, it can also help enhance your reputation and public perception as well. People are more likely to trust businesses with clear ethical standards and practices that align with their beliefs. Using Strikingly to showcase these values on your website, you can create a positive impression on potential customers before they interact with you directly.

Lewis Entertainment Template from Strikingly
Image taken from Strikingly

  • Increased Sales and Revenue

Finally, having strong brand values can increase your business's sales and revenue. When people feel connected to a brand on a deeper level than just the products or services offered, they're more likely to become repeat customers or recommend the business to others who share similar values. By using Strikingly to create content that aligns with these successful brand values, you can attract more customers who will likely become loyal fans of your business.

Strong brand values are essential for any business to establish a lasting connection with its customers. Using Strikingly to showcase these values in your online presence, you can create a cohesive and memorable image that resonates with potential customers. Don't wait - start building your successful brand values today!


In conclusion, brand values are the foundation of a successful brand. They help establish credibility, create a strong identity, build customer trust, and set you apart from competitors. Strikingly understands the importance of brand values and offers tools to help businesses communicate them effectively.

Strikingly can play a vital role in building your brand values by providing templates that align with your values, customizing your website to reflect your values, integrating social media and blogging features, and utilizing analytics to track the effectiveness of your brand message.

Lastly, our call to action is for businesses to build their brand value today using Strikingly tools. With Strikingly's user-friendly interface and customizable templates for various industries, such as e-commerce or personal blogs, you can create an online presence that reflects who you are as a business while showcasing what makes you unique.