An organic marketing strategy is a tried and tested way to increase your traffic and market your product. Best of all, it doesn't break the bank. In its very essence, an organic strategy is anything outside paid marketing strategies and processes.
Simple and actionable. These are two words that best describe organic marketing. Just like any other marketing strategy, the focus of organic marketing is the following:
- Generate leads
- Increase brand reach
- Instill trust with consumers
- Spread brand awareness
- Converting customers
But you might be asking, "Organic what?" Let's dive in.
What is Organic Marketing?
As mentioned earlier, organic marketing drives website traffic, generates leads and converts your audience without using paid advertising.
The most important elements of organic marketing are the following:
- Search engine optimization or SEO
- Solid social media presence
- Natural link building
- Mobile optimization
For every organic marketer, the main objective is to build an emotional connection with their audience and instill trust. A loyal customer base boosts sales. However, building a loyal customer base can take a long time and require constant dedication. The results are never immediate.
When you start building your organic marketing strategy, you'd have to focus on the awareness stage of your marketing funnel. Once you've established yourself within your niche and have a solid organic marketing strategy, you can benefit long-term from your efforts. You can also start working on your customer acquisition and retention rates.
Organic Marketing vs. Paid Marketing: Which One is Better?
Paid marketing can be expensive. It requires spending on targeted ads, Google ads, PPC marketing, and much more. The duration for paid marketing is often short. The results are quick and easily measurable. However, this doesn't mean that paid marketing is more effective.
On the other hand, organic marketing doesn't require spending. it's also a long-term strategy that should help you spread brand awareness and establish yourself within your niche.
While organic marketing is always associated with word-of-mouth marketing, it's not all there is with organic strategy. But you must note that word-of-mouth is still one of the most effective marketing strategies. Word-of-mouth marketing is natural and flows from one person who is satisfied with your product or service to another. Since these are genuine, they are deemed more trustworthy.
People tends to trust brands that don't use ads to convert their customers because ads are just annoying. They are pushy and artificial. On the contrary, valuable, genuine, and insightful content converts customers.
Organic Marketing Examples
To give you a better idea of what organic marketing is, check out this list of organic marketing examples:
1. Word-of-mouth marketing. WOM happens when a consumer tells other people about their experience with your company. It can be a negative experience or a positive experience.
2. Blog posts. Blog posts created by your company and posted online on your platform or 3rd party platforms that don't involve payment are great organic marketing examples. The goal of each blog post may be different--you might be writing about a product launch or a how-to about your product. The goal is the same: to generate traffic and drive people to your website.
3. Guest posts. These are organic content that you write for another company's website. More often than not, guest bloggers write for blogs that are within the same industry. Like blog posts, the goal is to attract traffic to your website.
4. White papers or case studies. Case studies are content you write that describes how your product has helped your customers solve a problem or a need. Other than its importance in organic marketing, case studies also give you a better glimpse into how your product has made a difference and gather relevant data.
5. YouTube videos. If you own your channel, you can use that to kickstart your organic marketing strategy. YouTube videos are organic content and can help you significantly grow customer interaction and engagement.
6. Unpaid posts on social media platforms. Building on your social media content is not paid but also organic content. You can use videos, images, and text to spread brand awareness and attract more people to your channel.
7. User-generated content. User-generated organic content includes testimonials, social media posts, and the like. These are, obviously, unpaid ads and can go viral depending on how your customer curate their content.
5 Organic Marketing Tactics You Should Know
To benefit long-term from your organic strategy, you need a robust organic marketing plan. And there are five organic tactics you should know and focus on:
1. Create your blog with consistent and relevant content.
Start by creating a list of blog post ideas and commit to posting at least one blog post per week. When building your list, consider what your audience wants to learn about your product or service, your audience's interest, and how it relates to your product.
Your content should be evergreen, and avoid going with fad or trending stories. During slow days or when you're running out of ideas, you can also invite influencers or popular people within your niche to write guest blog posts for you. The benefit is two-fold: you get new and relevant content for your blog and your guest gets a wider audience and increases reach.
If you haven't already, start a blog with Strikingly. After you sign up, your blog can go online within 20 minutes. The blog editor is ridiculously easy to use, and we offer the following blog features to help with your blog strategy:
- Schedule blog posts
- Super easy to use (no coding knowledge required)
- AMP (Accelerated Mobile Pages)
- Comments section
- Analytics for your blogs posts
- Blog optimization for search engines
- RSS feed
- Blog categories
2. Develop an engaging email marketing strategy.
Given people's engagement on social media, many marketers are ditching email marketing. However, there are 4 billion daily email users (and growing), and 50% of people buy from marketing emails at least once a month.
Fascinating marketing statistics, right?
Using email as your organic marketing strategy lets you share company and product updates, promotions, or announcements. An effective email marketing strategy is not only organic, but it can also help you boost your sales by using deals and promotions.
If you build your website with Strikingly, you can take advantage of Strikingly's newsletter feature to build your email marketing strategy. As a pro tip, we'd recommend that you send your newsletters or emails using your custom domain (example: firstname.lastname@example.org). This builds trust within your audience and they're less likely to spam your email.
Image taken from Strikingly
3. Build a solid social media presence.
Posting organic content on your social media channels is free and is also an excellent way to drive your engagement. Everyone is on at least two social media platforms, and you should take advantage of these channels to drive engagement and build an audience for your product or service.
To help organize your social media posts, create a content calendar and stick to it. A lot of companies start with a calendar but don't follow through. It would also be beneficial for you to use mixed content--text, images, and videos.
Use Strikingly's Social Feeds section to generate dynamic content for your website and build your social media presence. Don't worry--it's not as complex as it sounds. You don't need to learn how to code or understand HTML embeds to connect your social channels to your Strikingly website.
Image taken from Strikingly
To add a social feeds section, add the Social Feeds section, connect your social media channel (Facebook, Instagram, or LinkedIn), and save. 3 steps, right?
4. Optimize your website content for high social organic search ranking.
Organic content and search results rank higher in search engines because search engine algorithms have focused on quality content. Quality content is content that answers query searches and includes key terms within the search.
Kickstart your SEO strategy by doing keyword research and using the top keywords that are highly relevant to your business. Once you're done with your research, start creating organic content or blog posts using the keywords that you researched. Remember to optimize your landing page to include keywords and help improve your audience's experience!
Image taken from Strikingly
5. Share your case studies or white papers.
Writing case studies will help your potential customers understand how your products or services can help them. You can also use white papers to announce your new product line.
Promoting your case studies or white papers organically can be done on several channels. For instance, you can write a blog post, or create a podcast to discuss your papers.
We'd also recommend that you create a specific section on your website specifically for case studies. Add it to the landing page or make it accessible via your navigation menu. This way, your audience will easily find it and if you do it correctly, push them to convert.
Organic marketing may limit your customer base. While organic content is one of the best ways to market, we'd recommend mixing both organic and paid depending on your budget. Both marketing strategies, despite their differences, have the same goal--to build a bigger loyal customer base.