It's a bright Monday morning at the New York Stock Exchange. At exactly 10:00 AM, someone shouts one word at the top of his lungs. "Open!" Later that day, the same person, or another, would scream again. "Close!" That was how stock traders knew that the stock market was open or closed, before 1907. Thanks to technology, no one has to scream anymore. A simple button sets off the bell sound, and traders know it's either time to start trading or stop.

The bell is just one minor change that has been effected in the stock market. Over the years, there have been many more serious ones. Either way, stock trading is not going away anytime, so if you are new to it, you are still on time.

You will find this article interesting, whether you are an intending investor or looking to the public to finance your company. Here is a side note: whichever category you fall in, a Strikingly financial services website is a great way to create an impression on your target market or investors. In this article, we will answer three important questions.

  • What is the stock market? (Stock market 101 for beginners)
  • How does it work?
  • What are the different types of stocks available to investors?

We will also discuss the factors that can impact the performance of stocks and provide business tips for making informed investment decisions. Enjoy your reading.

How the Stock Market Works

The stock market is a marketplace where publicly traded companies sell shares of their stock to investors. These shares represent ownership in the company, and the value of the shares is determined by supply and demand in the market.

For example, if a company like Apple is doing well financially, more people will want to buy their stock, which will drive the price of the stock up. Conversely, if a company is not performing well, the demand for its stock will decrease, and the price will drop.

As an investor, you can buy shares of stock in a company that you believe will perform well, with the hopes that the value of the stock will increase and you can sell it for a profit. However, you must note that investing in the stock market carries risk. The value of your investment can also decrease, leading to a loss.


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Next, The Buzzwords

Let us look at the meanings of some key terms related to the stock market.

  • Publicly Traded Company

A publicly traded company is a business that sells shares of stock to the public, allowing people to buy and sell ownership of the company. Simply put, it's a company listed on a stock exchange and available for public investment. These companies must follow certain rules and disclose information about their finances.

  • Stocks

To answer the question 'what is a stock?' let's do a little bit of imagination. Imagine that a big, whole Pizza is before you. Now, imagine yourself cutting that Pizza into different sizes for each member of your family. The company is the whole Pizza. Each slice you cut is a stock. A stock, or share, represents a unit of ownership in a company. When you buy a stock, you become a shareholder in the company and have the potential to share in its profits.

  • Bull Market

When the market looks good, and is expected to stay that way for some time, that's a bull market. It is characterized by optimism, investor confidence, and expectations that strong results will continue. Investors are typically more willing to buy risky assets because they believe that the market will continue to rise and they can profit by selling these assets at a higher price. Bull markets can last for months or even years, but they eventually give way to bear markets, where prices are falling or are expected to fall. Bull markets are generally seen as a sign of a strong economy.

  • Bear Market

A bear market is a period in which the stock market is in a downward trend. It is usually characterized by a decline of 20% or more from recent highs. It is the opposite of a bull market, which is a period of rising prices and increasing investor confidence. Bear markets can be caused by a variety of factors, including economic recession, high unemployment, and rising interest rates. Investors typically respond to bear markets by selling off stocks, which can cause prices to drop even further. Bear markets can last for months or even years. They can be difficult and stressful for investors.

  • Diversification

Diversification in the stock market refers to the practice of investing in a variety of different securities. This spreads the risk and reduces the overall volatility of an investment portfolio. It can be achieved by investing in a mix of different companies, industries, and geographic regions, as well as different types of securities such as stocks, bonds, and real estate. The idea behind diversification is that if one investment performs poorly, the other investments in the portfolio may still perform well. That helps to offset the loss.

  • Equity

In the stock market, equity refers to the value of an ownership stake in a company. When a company issues stock, it sells small pieces of ownership in the company to investors. These investors then become shareholders. The value of their shares is based on the company's overall value, or equity. A company's equity can be calculated by subtracting its liabilities from its assets. Thus, if a company has assets worth $100 million and liabilities of $50 million, its equity would be $50 million. Equity can also refer to the value of a stock portfolio.

  • Volatility

Volatility in the stock market refers to the level of uncertainty or risk about the value of a stock or stock market index. It is usually measured by the standard deviation of returns on the stock or stock market index over a specific period. A stock is highly volatile when its value or stock market index is expected to fluctuate greatly over a short period. On the other hand, low volatility means that the stock value is expected to change relatively slowly over a long period.

  • Risk

In the stock market, risk refers to the likelihood of losing money due to unexpected market changes. Some examples of risks include economic downturns, changes in interest rates, natural disasters, and political instability. Investing in stocks can be risky, but it can also be a way to earn a higher return on investment over time. Investors can manage their risk by diversifying their portfolio, investing in different types of stocks and other assets, and regularly monitoring their investments.


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  • Return

In the stock market, return refers to the profit or loss an investor makes on an investment over a certain period. Several different types of returns can be calculated for stock, including

I. Total Return

This includes both capital appreciation (an increase in the value of the stock) and dividends (payments made to shareholders by the company).

II. Dividend Yield

It is the annual dividend payment as a percentage of the stock's current price.

III. Capital Gain

It is the increase in the value of the stock.

IV. Price Return

It is the price change of the stock without considering dividends

As an investor, your goal is to maximize returns and minimize risk. You must remember that past returns do not guarantee future performance. The stock market can be volatile and unpredictable.

  • Ticker Symbol

A ticker symbol is a unique identifier assigned to a publicly traded company's stock. It is typically a short, alphanumeric combination used to represent a specific stock on a stock exchange. Ticker symbols are used to easily and quickly identify a specific stock when trading, researching or discussing it with others. For example, the ticker symbol for Apple Inc. is AAPL, and for, Inc. is AMZN. Ticker symbols are unique to each stock exchange so that a company may have a different ticker symbol on different exchanges.


Market Capitalization

Market cap for short. It is the total value of the outstanding shares of a publicly traded company. It is calculated by multiplying the number of a company's outstanding shares by its current stock price. Market cap is used as a way to gauge the size of a company and its relative importance in its industry. A company with a high market cap is generally considered more established and financially stable than a lower market cap.

The Different Types of Stocks

  • Common stock
  • Preferred stock
  • Blue-chip stocks
  • Small-cap stocks
  • Growth stocks
  • Value stocks
  • Penny stocks

1. Common Stock

They are the most common types of stock and represent ownership in a company. Owners of common stock have the right to vote on company decisions and may receive dividends, but they also assume more risk because the value of their shares can fluctuate with the company's performance.

2. Preferred Stock

This type of stock typically pays a fixed dividend and has a higher claim on assets and earnings than common stock. Generally, owners of preferred stock do not have voting rights. However, they have a higher level of security than common shareholders.

3. Blue-chip Stocks

These are stocks of well-established and financially sound companies with a strong track record of steady growth and a good reputation. They are considered to be less risky than other types of stocks.

4. Small-cap Stocks

These are stocks of smaller companies that have a market capitalization (the total value of all outstanding shares) of less than $2 billion. They tend to be more volatile and carry a higher level of risk than blue-chip stocks.

5. Growth Stocks

Some companies' stocks are expected to grow faster than other companies in the stock market. They may not pay dividends and are considered more speculative investments.


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6. Value Stocks

These are stocks of companies that are considered undervalued by the market and offer a good investment opportunity. They may not grow as fast as growth stocks, but they may offer a higher dividend yield.

7. Penny Stocks

These are stocks of companies that are not listed on a major stock exchange and trade for less than $5 per share. They are considered highly speculative and carry a high level of risk.

Beginner Tips for Stock Market Trading

As a rookie trader, you will find these tips super useful.

  • Research, and Research Some More

Before you take on any new trade, do extensive stock market research. Listen to professional traders. Learn all you can about the stock market and the company you are interested in. The more informed you are, the more ready you are. The more ready, the safer.

  • Develop a Strategy

Most good things require good strategies. Decide what type of stocks you want to invest in and set specific criteria for making trades. As always, listen to experts. Hire one to advise you personally if you can afford it. Otherwise, sit down and draft out your methods of trading, companies of interest, must-dos, and never-dos.

  • Stay Woke

That's just to say stay informed. Keep an eye on the news and stay informed about the companies you are invested in. Keep track of earnings reports, new developments, and other important news that may affect the stock price.

  • Spread Your Eggs

Diversify your portfolio. Don't put all your eggs in one basket by investing in only one or a few stocks. Spread your risk across multiple stocks and sectors.

  • Wait It Out, When Necessary

Be patient and disciplined. Don't make impulsive trades based on short-term market fluctuations. Stick to your strategy and hold on to your stocks for the long term. Still, know when to make that move. Don't hold out for so long that you miss out on good market hits. You'll do plenty of waiting, but you'll also need to do some trading, after all.

  • Be Costs-Ready

Be aware of the costs associated with trading, such as brokerage fees and taxes. These can eat into your profits, so be sure to factor them into your calculations.

  • Lose Money

No one likes to lose money. However, every serious trader will tell you this one truth: you will lose money. Investing in the stock market carries risk, so be prepared for the possibility of losing money. The goal is to lose as little as possible. Don't invest more than you can afford to lose.

Where Strikingly Comes In


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In today's digital age, having a strong online presence is crucial for businesses of all sizes. And with the stock market constantly fluctuating, it's more important than ever for your company to make a good impression on potential investors. One way to do this is by creating a professional and visually stunning website using a website-building platform like Strikingly.

Strikingly offers a variety of templates to choose from, all of which are fully customizable and optimized for mobile devices. This means that even companies in the stock market can create a website that stands out from the competition. Strikingly's built-in eCommerce capabilities and integrated analytics make it easy for companies to grow their online presence and reach new investors.

Investors are always looking for companies with a strong online presence, and a website created with Strikingly can help give your company an edge in the competitive stock market. Don't settle for a basic website. Choose Strikingly and make a lasting impression on potential investors.